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Motivation within a workplace - examples from Asda.

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´╗┐Motivation ________________ Introduction: Within this report I will go into greater detail of what motivation is and the various methods used to maintain motivation. I have decided to focus my essay on the techniques undergone by the highly successful superstore ASDA. Along with evaluating the effectiveness and proficiency I shall also recommend an alternative strategy which could be put into practise. Furthermore I will focus on any areas of conflict and ways to resolve them. To further enhance my understanding, I will briefly outline motivational theorists and how ASDA can include them within their co-operation. It is crucial that all staff is interested and driven inside the job as this will allow them to take full advantage and have an enjoying time whilst at their workplace. Below I will expand on all of these points to intensify my knowledge on how to motivate others and also how a particular business currently motivates employee. Companies can motivate employees to do a better job than they otherwise would. Incentives that can be offered to staff include increased pay or improved working conditions. Motivational theories suggest ways to encourage employees to work harder. [1] Motivation is about the ways a business can encourage staff to give their best. Motivated staff care about the success of the business and work better. After deciding which organisation to explore, it came to my attention that ASDA is one of the biggest superstores which uses a variety of techniques to motivate their staff. Motivation is defined as the process that initiates, guides and maintains goal-oriented behaviours. Motivation is what causes us to act, whether it is getting a glass of water to reduce thirst or reading a book to gain knowledge. It involves the biological, emotional, social and cognitive forces that activate behaviour. In everyday usage, the term motivation is frequently used to describe why a person does something. For example, you might say that a student is so motivated to get into a clinical psychology program that she spends every night studying. ...read more.


The employee will have to pay income tax and insurance. For a short term worker this strategy is clearly not motivational at all and therefore an employee may feel that this hare scheme is not beneficial for them, therefore they will not find it as appealing as those staff members who are planning on working at ASDA long term. However along with all of this there is a crucial motivating factor of employees buying shares with ASDA, many people forget the point that ASDA is now a part of the US giant supermarket Walk-Mart. ASDA employees has found themselves pitched into the American stock market after the British chain’s take over by US Wal-Mart, the deal has meant that workers exercise their rights under the company’s employee share ownership scheme, the will no longer be given UK-listed ASDA shares. Instead they will get Wal-Mart shares, which are listed in America. ASDA’s move across to the US has meant that the share value has massively increased, as the employee will now receive a larger amount for their contribution of shares. This will motivate staff as they are part of such a big organisation and they will be able to generate a larger amount of money through their shares. This is one of the factors that makes ASDA different from all other supermarkets in Britain and it is also one of the major competitive advantages, the fact that they have stores in the US also. On the other hand one reason for the share stargery not being very motivating is the risk of entitlement to state benefit tax and work related payments. It may be affected if the gross pay falls below £90 a week, or national insurance falls below qualifying levels as a result of buying shares via this scheme. Staff want to think twice either to risk money in shares which can go down as well as up or make 100% that employee is qualified for state benefits or tax credit. ...read more.


Not only have ASDA provided staff with clean toilets, they also have a kitchen and washing area where they should maintain cleanliness. However they also employee external workers to ensure that once a week everything is cleaned in order for the staff to feel clean and highly motivated whilst they are working. Also they provide a competitive salary, social conditions, target meeting and acknowledgement of achievements. All of these factors are included and Herzberg?s theory is taken into great detail to ensure that every member of staff benefits and is highly motivated to work to their highest potential. Overall, I personally feel that ASDA is evidently one of the most effective and successful business to motivate their staff and encourage them to work hard. Not only do they take feedback from the staff but they also produce new and innovative ideas from themselves. Each employee is taken into great detail and considered on how they will individually and collectively be motivated. ASDA truly feel that their employs are their best assets and they try to make them flourish as much as possible. From providing them with a share of the business, to include money into their pension scheme and giving them a hot breakfast in the morning shows that they are doing everything in their power to provide their staff with everything they will need. All of the factors I have suggested throughout his assignment are incredibly motivating and encouraging things which ASDA carry out, although certain things are not effective on everyone, they have an impact on a majority of the employees. The biggest influences on ASDA as a company have been the two motivational theorist Maslow and Elton Mayo?s hygiene theories as they provide cleanliness within the workplace and also ensure that every hierarchy need is accommodated for. Along with the various areas where I have suggested they could improve on such as conflict, ASDA are extremely successful in motivating employees. Sources: http://www.bbc.co.uk/schools/gcsebitesize/business/people/motivationrev1.shtml http://psychology.about.com/od/mindex/g/motivation-definition.htm http://www.bizhelp24.com/personal/employment-and-personal-development/motivation-in-the-workplace.html [4] ? applied business A2 http://www.asda.jobs/experienceAsda http://www.asdajobs.net/ ________________ | Page ...read more.

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