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MusiciansFriend.Com Mission Statement The mission statement for Musician's Friend has always been "The Best for Less Shipped to Your Door." This is still their company slogan but their mission includes a lot of customer service emphasis as well. The company believes that the key to their success started with their mission statement, commitment to customers, dedicated employees that share the vision, forming partnerships and the growth of the business. Overview Musician's Friend is an authorized dealer of thousands of products from more than 900 different manufacturers such as Fender, Gibson, Roland, and Pearl. They are the industry leader in musical equipment, information and customer service. They are open twenty-four (24) hours per day, seven (7) days per week, and have been providing the best products for less money to millions of musicians for more than 20 years. Musician's Friend offers over 36,000 products in its mail order catalogs and on its website. Some of the products include guitars, basses, keyboards, percussion, and amps, as well as recording, mixing, lighting, and Disc Jockey equipment. Hundreds of new products add to the company's monthly supply chain as the company continues to expand its range of product inventory. In addition to their expansive inventory supply, Musician's Friend offers a money-back satisfaction and a price guaranty on every purchase. ...read more.


Internal Change Musician's Friend started out as a mail order catalog company in Robert and Deanna Eastman's home in southern California and converted their garage to a mini warehouse. The company began expanding with more products and relocated to a dairy barn in southern Oregon. The company kept on expanding which prompted them to open up another distribution center in Knoxville, Tennessee, which allowed the company to reach their customer's quicker. The company outgrew their Tennessee warehouse and decided to consolidate the two warehouses into one large distribution center in Kansas City, Missouri. The company's call center in Oregon did not have adequate telemarketing sales reps, which prompted them to open up a call center in Utah. Utah has a great telecommunications infrastructure with numerous call centers, which could handle the current and potential customers (Salter). External Change In the early 90's, Musician's Friend decided to open up a chain of retail outlets in seven states totaling nine stores in the chain. The launching of the new retail stores was putting Musician's Friend in the red but the catalog and website was still making money. Guitar Center, the world's largest music instrument retailer, needed to have an Internet operation and partnered with Musician's Friend, the number one company in direct marketing. ...read more.


Diversity in Musician's-Friend-Dot-Com Musician's Friend diversity plans include a monitoring system to measure the diverse representation by function at all levels to ensure a balanced workforce. In addition, it will strengthen the company's ability to attract, hire, retain, and develop the most highly qualified managers and employees. For example, Musician's Friend utilized a software program to measure and monitor what employees are doing when they log on to the system. Such as which tasks an employee spends the most time on, excels at, or is neglecting. The software program can determine if employees spend their time well and adhere to their schedules or need time management assistance. It also allows employees to track their own performances against management objectives. In addition, it highlights an employee's strengths and weaknesses (Myron). Conclusion The Musician's Friend is a very good example of a small business developing into a successful company that now includes large business partners. From the garage of their home, the Eastman's were able to build their business by combining their business models, applications and services on the Internet. Thus, creating a good business model for electronic business solutions that other businesses can follow. They also became successful by utilizing their management resources such as supply chain management and customer relationship management. Musician's Friend took their business concepts, applied it to technology and e-business and gained a rapid change, diversity and a solid foundation of managers and employees. ...read more.

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