• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
Page
  1. 1
    1
  2. 2
    2
  3. 3
    3
  4. 4
    4
  5. 5
    5
  6. 6
    6
  7. 7
    7
  8. 8
    8
  9. 9
    9
  10. 10
    10
  11. 11
    11
  12. 12
    12
  13. 13
    13
  14. 14
    14
  15. 15
    15
  16. 16
    16
  17. 17
    17
  18. 18
    18
  19. 19
    19
  20. 20
    20
  21. 21
    21
  22. 22
    22
  23. 23
    23
  24. 24
    24
  25. 25
    25
  26. 26
    26
  27. 27
    27
  28. 28
    28
  29. 29
    29
  30. 30
    30
  31. 31
    31
  32. 32
    32
  33. 33
    33
  34. 34
    34
  35. 35
    35
  36. 36
    36
  37. 37
    37
  38. 38
    38
  39. 39
    39
  40. 40
    40
  41. 41
    41
  42. 42
    42
  43. 43
    43
  44. 44
    44
  45. 45
    45
  46. 46
    46
  47. 47
    47
  48. 48
    48
  49. 49
    49
  50. 50
    50
  51. 51
    51
  52. 52
    52
  53. 53
    53

My purpose of this report is to develop a new marketing strategy for HFS Ltd and to solve their existing problems with the decline in their profit over the past few years. I am aiming to create a new product for Health Food Snacks Limited to revive the bu

Extracts from this document...

Introduction

Stephen Olasupo Unit 3 Investigating Market January 2010 Part 1 - Purpose/Aim My purpose of this report is to develop a new marketing strategy for HFS Ltd and to solve their existing problems with the decline in their profit over the past few years. I am aiming to create a new product for HFS to revive the business and increase profit. Their current marketing strategy has obviously failed or not turned out how they would have preferred because a company with a solid strategy knows where it is going because it is able to plan ahead. Ultimately I will need to generate a new marketing strategy. I am Emmanuel Oparah. I am 18 years old and I live in Tottenham, north London. A few months ago I completed my A Levels at Acland Burghley School. I took Business, ICT and Media and achieved A Grades in all. Instead of going straight to university, I have decided to take a gap year to be of assistance to my uncles business, Health Food Snacks Limited (HFS Ltd).This will allow me to put the business skills I learnt into practice. I have understood that an aim is a general and long term target. It is a statement of purpose. A companies aim shows why the company is even is business. Objective a more specific short term targets that firms specify when working towards their main aim. They are constrained and measurable. Objectives must be S.M.A.R.T S - Specific They have a strict focus and are not ambivalent M - Measurable They must include something that can be measured A - Achievable Their aim should be difficult but achievable R - Realistic The aims but me possible from the business to attain T - Time related The objectives must have deadline dates so that successes can be observed HFS corporate aims are which is to survive as a business since the profits have fallen for two consecutive years. ...read more.

Middle

* Male & Female * Middle to high social grouping * Education is unimportant * For teenagers and single people Physcographics: * No specific class of people * High to low income * Young people * People who live life on the go * People interested in sports and physical activities Geographics * United Kingdom * Not only London but all cities of the United Kingdom * Rural and Urban Areas but mainly urban areas I changed because HFS's current niche was losing them sales and profits. So I am going to change their product range and make a market orientated product. I changed the Physcographics to appeal to all people from any social class r background, so the product will be more widely noticed I changed because the current location of where the HS chocolate is being sold is not getting the amount of sales they require This links to my initial aims and objectives because if I follow my initial marketing idea with my future market group I will make a marker orientated product that will be sold to consumers that belong to my future demographic group This links to my aim as I wanted to make a new chocolate bar to revive HFS. And with these Psychographics it will be possible. My new geographics will relate to my initial ideas as I wanted to increase sales and as a result increase profit, and by selling my products more widely I will achieve this. Part 8 - Purpose of market research If I am to sell my new chocolate bar from HFS; before if do this I will need to carry out a wide range of market research. The main reason for why I will do this is to find out what my future customers will expect from my product. Optimistically my market research will show that my business is viable. An advantage of me carrying out primary research is that the research is mine so will not be revealed to others. ...read more.

Conclusion

Product Product Features Product Benefits Chanel No.5 Glass, Rectangular shape, water, alcohol, ink Smells nice, physical attraction, higher status, exclusive for woman, self confidence Ipod Nano brushed aluminium, plastic, screen, touch wheel, buttons, hold switch Most popular mp3 device, higher status, unisex, wide range of colours, high music quality Snickers peanuts, nougat topped with roasted peanuts and caramel covered with milk chocolate Taste good, good availability, filling snack Gogo Bar (My Product) Chocolate, nuts and raisins, rectangular shape Taste good, healthy alternative to other snacks, filling snack Part 17 - Product life cycle Product life cycle shows the stages a product passes through over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. Development Product starts life at this stage. This is when the idea for the product is discussed, designs are looked at and research takes place. At this stage there are mp sales because that project has not yet been launched. Introduction The product is then ready to be launched. Most products coming on the market will be backed up by some advertising and other forms of promotion such as TV adverts and newspaper features. Growth In this stage, sales and profits will be rising. Advertising and other promotion support change slightly as the product will be generally known to consumers. Maturity In this stage the product reaches a peak in terms of sales. Research and development costs are likely to have been paid off. Decline Eventually, a product is likely to go into decline. Sales are falling and many consumers see the products as old and switch to those of competitors. At the stage of decline is when a successful business would have developed a new product to replace the one that is in decline Saturation Saturation is a market in which nearly all potential customers have been reached and use of a product or service is currently near a maximum. For example, a town is saturated with supermarkets. ?? ?? ?? ?? Unit 3 Business Coursework Stephen Olasupo 1 | Page ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Jollibee Foods Coporation case study. there are some alternative strategies that JFC can ...

    Each brand has different specific products as KFC is specified for kentuckey chickens, BBQ with baked meat/chicken/beef. However, the way those companies serve the consumer is nearly the same, which the consumer have to serve themselves after asking for their meal.

  2. Marketing Analysis and Strategy Recommendation for Starbucks Coffee Company

    Recommendation The fact that Starbucks prides itself in customer service, providing the "Starbucks experience" for the customer, means that the business is mainly customer-oriented, and thus translates to a strong customer's power. Nonetheless, the greater the importance of the product's quality or services to the customers, as is the case

  1. S.W.O.T. Analysis, P.E.S.T.L.E Analysis, Product life cycle and Porters Competitors Analysis for Sainsburys.

    To do so the company has to consider many different aspects that are affecting consumer and by doing so developing a marketing technique that will bring in customers. Advantages/Disadvantages A SWOT analysis is a tool used for strategic planning that looks at the strengths, weaknesses, opportunities and threats for a project.

  2. What different types of pricing techniques are available to Cadbury?

    It could either be consumers or other businesses. Distribution has to be on time, first time and every time. For Cadbury to do this job properly they need an effective logistics system to place the product at the point where it is required by the customer. At Cadburys, distribution is a customer service that should satisfy the actual and perceived needs of the buyer.

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    A lot of information can be taken from these groups and they are often recorded. Many people who take part in focus groups are often people that have more time available, as opposed to a lot of the population who do not have time to take part.

  2. Describe how marketing techniques are used to market products in two organisations. The two ...

    In 2007, the iPhone?s release was one of the most greatly anticipated products for many years. By 2008, over 1 million 3G iPhone units have been sold in just 3 days of its release worldwide. The benefits of having such a strong brand for Apple is that e.g.

  1. P3: Explain how developments in the consumer market have impacted on food retailing

    buy their products without needing to wait in large long queues to think about. Loyalty card can be another new technology that affected the buyer market, these cards are offered to the majority of loyal customer?s intern of their faithfulness towards business or simply as a reward for becoming honest and loyal towards business.

  2. P2: Explain how to identify the target market for your key ring project

    As in any articles which relate to our business for example, there may be an article of printing companies offering poor quality images due to certain reasons. By us reading and analysing this we can see in depth what our particular market is missing.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work