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Introduction

´╗┐BTEC National in Business & Retail Unit 30 M1 ? Analyse the visual merchandising and display techniques used to present goods in retail outlets Scenario As an extra section, you are required to analyse the visual merchandising and display techniques used to present goods in retail outlets. In this assignment, in order to meet the merit criteria I will have to give a detailed and in-depth analysis on the visual merchandising and display techniques used to present goods in retail outlets (or in this case, the particular type of retail outlets that I will be using are the ones on the previous pass task which is connect to this merit assignment ? such as, Topman/Topshop, Tesco and finally Boots). This means that in order to pass this merit task I will have to give a thorough analysis on the following few visual merchandising techniques (speaking of, which are customer?s attraction, nature and features, floor layout, space and size and so forth), as well as display techniques (like for example window displays, three way fixtures, shelving and so on) for my chosen retail outlets (Topman/Topshop, Tesco and Boots). When I say analyse I mean that I fundamentally have to take into account the advantages and disadvantages of using the visual merchandising and display techniques. ...read more.

Middle

example that there might be some rubbish bins left outside which will obscure the shop window which might make the customer feel that the store is a little unsightly because of the rubbish bins and so forth. As well as this, I am now going to talk as comprehensive and detailed as I can about the analysis of ?floor layout, space and size? ? this means that I will give the advantages and disadvantages of Topman/Topshop using this particular type of visual merchandising techniques to present their goods like clothing and so on. As a perfect example, there are a number of advantages that you could take into account when utilizing the ?floor layout, space and size? at Topman/Topshop ? such as one of the most significant advantages that I could find is that if the business plan their floor layout it makes everything looks so pristine and organised, and this will unconsciously give the customer the realization of how well organised the store are in general and thus this could persuade to come and shop at Topman/Topshop, especially when they have all the clothes in one region of the store and the shoes and so forth in the other. ...read more.

Conclusion

Such as, one of the main advantages of the location and size Tesco used that it is vastly huge this fundamentally means that Tesco will be able to attract a large influc of customers and place in more products for them to sell and make profit out of. There are also some disadvantages like the location of store could be somewhere remote rather than near the city because it is only reasonable to situate a store near a city or in where it is bustling with activity. Finally, I am now going to give an in-depth analysis of how Boots uses the merchandising technique ?location and size? to present their products ? this means that I will have to take into account the advantages and disadvantages. For example, one of general strengths is that the location that Boots is situated is in a city centre which means that it must be bustling with activity, which in turn means that Boots could getting more and more footfall than anywhere else possible. As well as this, there are also some disadvantages for instance one of the main ones being that if Boots decide to place their store somewhere distant and remote to a city then this significantly means that they will lose an advantages than their other competitors which can be local pharmacies. ...read more.

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