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Nestle stakeholders and business environment

Extracts from this document...

Introduction

Table of Contents I. INTRODUCTION 1. Overview of Nestlé 1.1. Vision 1.2. Mission 1.3. Objectives 2. Nestlé stakeholders and fulfillment their stakeholders’ expectation 2.1. Nestlé stakeholders analysis 2.2. Responsibilities of Nestlé and the strategy to accomplish 3. Nestlé’s operations in different economies 4. Fiscal and monetary policy 5. Impact of competition policy and other policy on Nestlé ________________ I. INTRODUCTION 1. Overview of Nestlé All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues among the world's 40 largest corporations. Nestlé was founded in 1867 by Henri Nestlé. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestlé factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestlé remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers Nestlé’s Philosophy: Good Food, Good Life is the very essence of Nestlé and this philosophy can be traced back to their beginnings. ________________ 1.1. Vision Vision statements are seen as documents that set out the strategic intentions of the organization. They are about “animating the dream”. The Nestlé global visions are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. 1.2. Mission Mission describes the organization’s basic function in society, in terms of the products and services it produces for clients. Hill, Ch., Jones, G define the mission as a statement provides the framework or context within which the company's strategies are formulated (2008). ...read more.

Middle

98.7 98.9 Products with specific portion guidance (sales, CHF million) 21 305 21 894 Nestlé television advertising to children under 12 in compliance with policies on responsible marketing (%) 99.5 99.1 Nestlé contraventions of infant formula marketing requiring remediation 7 19 Infant formula marketing staff in higher-risk countries trained in the WHO Code (% of staff) 100 100 Popularly Positioned Product SKUs 4860 5556 Popularly Positioned Products (sales, CHF million) 9848 10 610 Total number of significant product recalls or incidents of non-compliance 8 10 The table illustrates that Nestlé has invested into nutritious food for its consumers and create more food with more nutrition to enhance the health and wellness of the consumers. It can prove that Nestlé has satisfied its consumers and met its goals for its consumers. It has increased the products with nutritious ingredients, with Guideline Daily Amounts (GDA) labeling. Television advertising to children under 12 also decrease. 2.2.4. Suppliers Responsibilities towards suppliers Nestlé has the responsibility to its suppliers including: Fair prices their products and services, regular demand for their products and services, timely payment for their products and services. Nestlé has established Supplier code which is aligned with credible, internationally recognized responsible production standards and provides fair compensation for suppliers. In coffee-growing countries it has a policy of buying coffee direct from the farmers. The company offers a fair price to the farmers, and so ensures regular supplies of guaranteed quality for its own factories. In countries where direct buying takes place, there is a widely advertised Nestlé price, and a minimum base price. By providing a reference level for growers, other traders are forced to keep their offer prices competitive. ________________ 2.2.5. Community Responsibilities towards community An organization is a part of the community that it serves. Therefore it should be responsible for the community including the government, the community life and nature. Nestlé is not an exception. ...read more.

Conclusion

Nestlé UK and Ireland confectionery sales hit record levels in September the company said. “Overall, the business is growing market share in the majority of categories” said Paul Grimwood, Chairman & Chief Executive. In the last year alone NESCAFÉ Dolce Gusto, has increased machine sales by over 77%. In confectionery, the ultimate affordable treat, chocolate multipacks (+17.20%), blocks (+20.7%) and confectionery share bags (+30%) have also seen significant increases (Source: nestle.com.uk) Nestle also announced: “Nestlé will invest £500 million in the UK over next 3 years to establish our next generation of world-class manufacturing facilities in the UK”. This decision probably affected by the decrease in interest rate. 5. Impact of competition policy and other policy on Nestlé Competition puts businesses under constant pressure to offer the best possible range of goods at the best possible prices, because if they don't, consumers have the choice to buy elsewhere. The Competition Act (1998) and Enterprise Act (2002) prohibits a number of illegal activities by firms including formation and operation of cartels, abuse of monopoly, concerted practice such as firms colluding instead of competing. These policies can support fair business competition, more diversity of services due to competition among the enterprises, and changes in business climate and technology. Nestlé can operates its business without worry about cheating, focus on investigating in Research and Development to improve its products. Nestlé is prepared to compete successfully in today’s business environment and will always do so in full compliance with all applicable antitrust, competition and fair dealing laws Industrial policy includes: investment in physical and human capital, support for small and medium-sized enterprises, promotion of R&D and innovation, improvement infrastructure. In UK, Overall, UK government’s spending is increasing since 2007, especially education has the 3rd largest subsidies. This can help business like Nestlé create a qualified and skillful workforce to help its business grow. UK also plans to encourage as much as 51 billion pounds ($80 billion) of spending on U.K. infrastructure and exports in the latest effort pull the economy out of recession. This can encourage the overall economy in UK and also for Nestlé. ...read more.

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