Newspaper companies

The Pakistan Observer: The Pakistan Observer provides news in English from all over Pakistan. It is mainly based in Islamabad and has been active since 1998. The site can be viewed by dividing your news city by city and category by category like world, cartoons, business, sports, voice of people, etc.

Pakistan Observer, like most of the rest of the e-papers generates revenues through offering space for ads on its website to different companies. The main page contains brief excerpts from various top news which can be viewed by choice if the customer wishes too. Pakistan Observer also has a unique feature called Photo News which is a series of still photographs covering different events. Pakistan Observers main target audience is the population of Islamabad that has access to the internet but it targets other cities to a minor level as well and its offline paper is active in these cities.

The Business Recorder: The business recorder is “Pakistan’s first financial daily” and is powered by E-Dynamics. It is headquartered in Karachi and provides daily financial information on a national and international scale.

It has a very different selection of news ranging from latest news specific to various Pakistani industries, top daily news reports, currency converters, editorials etc. it provides streaming content in the form of continuous updates on the price of shares of major companies as well as the top breaking news events in Pakistan. The website is divided into three categories which include “latest news”, “BR Special” and “services”. It also has various polls to generate participation from its readers and to make sure that their opinion is also given a platform. The “services” section also serves this purpose. The target audience of The Business Recorder is those people who have a specific interest in financial news and who have access to the internet. Revenue is generated again through offering a lot of space on its website for banner ads to different companies. The Business Recorder is thriving in this respect because a lot of big names especially financial institutes like banks, are willing to place their ads on the website and there is hardly any empty space or vacant banner on the site. Some famous companies that have opted to place their banners on the website include MCB, NBP, UBL, Askari Bank, Prime Bank and even Pearl Continental Hotels.

Daily Times:

The daily times  is circulated in Islamabad, Lahore and Karachi. It also has sections dedicated to national, editorial and business news each. Apart from these there are sports and infotainment sections too. The articles included in the e-magazine are detailed and informative. The Daily Times website generates revenues through advertisements that other companies can place on its website for viewing. The Daily Times has viewers from all over the world and therefore the website has a lot of exposure and the ads have more probability of being viewed. It also has a weekly fashion magazine called Sunday.

Frontier Post/ PakTribune/ Pakistan Link:

Frontier Post is a daily that is published form the Peshawar and Quetta area. It contains national news as well but has particular emphasis on happenings occurring in the province of NWFP and Afghanistan.

PakTribune is a daily national e-paper that has both international and national news as well as different sections in which the readers can peruse sections of their interest at leisure like fashion, entertainment and sports.

Pakistan Link, another national daily e-paper contains detailed articles on both national and international issues. It also has articles and updates related to the weather, sports, business, health, community and religion.

Frontier Post and Pakistan Link have subscribers as well who are regularly mailed news updates and who can also log in for free to view detailed articles. All three sites generate revenues through selling advertisement space on their sites.

The Nation:

The Nation is a national e-paper with an international focus and exposure. The articles featured on the website are for free and the company generates revenues through selling advertisement space on its website to different companies. Its customers are all Pakistanis within and outside of Pakistan.