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Organising An Event: Market Research

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EDEXCEL ADRIAN DANIELS CENTRE NO: 17533 CANDIDATE NO: 6200 10/09/07 UNIT 13- ORGANISING AN EVENT INTRODUCTION There is a proverb that says 'If you fail to plan, you plan to fail.' This is very true, I will support this theory. Planning is an essential part of everyone's life. I will look at a time schedule of a typical school child. For instance, a school pupil will set his or her alarm clock to go off at 7.30am. This is so that he or she can give him or herself around half an hour to use the shower and get ready for school. He or she will then be ready to have breakfast and leave for school around 8.30am in time for school at 9am. The pupil's time has been valued and organized in such a way that he or she can make it on time for school lessons, otherwise if the pupil did things in their own time, he or she would never make it on time for school and miss out in what the teacher has already taught (This is the negative consequence and therefore in this case, failure). Even school lessons are planned. For example, a student may be in school from 9 to 3pm i.e. 6 hours. Therefore, the school may plan the students' timetable in such a way that the student gets half an hour for break, an hour for lunch and about 50 minutes for each subject. This way, the tutors can plan what they want to say in the 50 minute interval and not spontaneously run into other tutors time and students' breaks. Similarly when holding an event, in this case a business conference, it is important that every aspect of the event is well managed, analyzed, rehearsed and assessed to ensure that everything goes according to plan. Some of these aspects can include the consumers. The consumers are the ones who are going on the trip to the conference so firstly, their safety is the trip administrators' top priority. ...read more.


However, a disadvantage of this date is that unfortunately most of the event organisers (i.e. the year thirteen business studies students) work on this day. This means that it will be difficult getting everybody to take time off work successfully to take part in bag packing. Although not every single event organiser is working on a Saturday, but having only a few people to help out can significantly reduce the amounts of profit made. And so, the numbers of people present to help need to be maximised, in order to maximise the profits made from the bag packing. But the bag packing activity will not be for the whole day. So, if the event organisers working on a Saturday morning and sacrifice their time after work to help out, their work will not clash with bag packing, and therefore both can occur with no problem. On the other hand, those working afternoon shifts on Saturdays can help out in the mornings to contribute their share of bag packing. This flexibility even enables those without employment on a Saturday, to choose whenever shift (i.e. in the morning or afternoon) they feel is more suitable for them on the day. Previously, the last year thirteen was successful working twelve 'o' clock to five 'o' clock in the afternoon, and producing eight hundred pounds according to 'James Flaherty' on the 8th October meeting. Therefore, a similar time to do the shift can recreate the success last year. Another situation arising from selecting this fundraising event is that, the Sainsbury's that gave James Lindsay permission is based in Garston. Marlborough school is based in St. Albans and so theoretically, this is where most people live and so a local Sainsbury's branch will be more convenient. This also applied to the event organisers, where the majority was found to reside in St. Albans. This can be a problem because those who do not live near or in Garston will have to commute with a cost which may include paying ...read more.


The students will be given plenty of opportunities to take notes and questions, so they will most definitely make the most of their stay their. They will also visit businesses like a beer factory and also have time to do some Prague sightseeing while they are appreciating the scenery of places like the 'Prague Castle,' etc. The trip to Prague, the capital city of Czech Republic will take place on Thursday 21st February till Sunday 24th February 2008. Coaches will arrive and depart on time to their airport, so please ensure that your child gets to the departure point at a suitable time. We will ensure that you will be informed about most recent news regarding this trip, so we will keep you updated. Communication is very important, especially when there are time constraints. Therefore, it is vital that when it comes to communicating, it is done effectively so that all the event organizers are motivated to persevere to accomplish the Prague Trip objectives. Time could be constrained even more if they are demotivated to meet these goals, which makes communication crucial for the event to succeed. Although all the event organizers may have the potential to succeed as a unit (i.e. a 'pseudo' team), but however if they are all not organized well enough and fail to contribute to the team where they may specialize, for example bringing in imaginative concepts to which everyone going to the Prague trip can alert each other whenever when in Prague, then the whole group is at risk of collapsing. Therefore, the event organizers need allocate one another job roles where each other fits in or works best. But before this can happen, the whole group needs to be aware of the Prague trip schedule from start to finish, so that everybody will realize at which point in this schedule they can take an active role in. As a result, a Gantt chart will be created to meet this need. ?? ?? ?? ?? ADRIAN DANIELS YEAR 13 Unit 13- Organizing an Event 1 | Page ...read more.

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