Outline electronic and non-electronic methods for communicating business information using examples for different types of audiences

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Jamila Abdulhusein  Unit 4  Task 1

Unit 4 Task 1 and merit 2- “Outline electronic and non-electronic methods for communicating business information using examples for different types of audiences’’

Introduction
In this assignment I will explain different types of electronic and non-electronic methods and will use different types of suitable recipients to refer to them. I will also explain different types of audiences.

Age and attention span
Most people who are younger can concentrate for less time whereas older or more educated people can focus or listen for a longer period of time. Younger people respond more to videos, images and PowerPoint presentations, whereas older people can read for a long time such as reports etc.

Age, gender and ethnicity
To illustrate your explanations, it’s a good way to interact with the audience by reflecting on their ethnic background, interest and their experiences. Also draws from the experiences of men and women in a positive ways.

Special needs of audience


Accessibility
Large fonts in leaflets and PowerPoint presentation should be used for people who are partially sighted and colours like green and yellow should be avoided due to visually impaired people. People who need to lip read should be sat at the front so the speakers can face towards them. Some people who have mobility problems, such as wheel chairs need to have enough space to come so therefore chairs along the side should be removed. Finally audios should be played so people who are blind can understand what is going on.

Readability
It is important to know who your audience are, this is looking at younger or older people. Younger people may prefer to have simple language than something that is difficult to understand, but older people may understand the language of technical terms, phrases and jargons.

Interest
Most people lose interest so it important to get key points across quickly and explain the topic that is related to the audience. Sometimes to be humorous can help to maintain interest but if no-one laughs at your joke then it will put off the audience, so it is important to know when to be funny. Also to interest your audience you can put up some activity for them to do and this will help them engage with you.

Legibility
There is numerous ways to make a document legible to the reader:

  1. White space- it is vital not to have pages full of writing as this will become a barrier for audiences to read the message.
  2. Font- some fonts are readable but not all, so Times New Roman, Tahoma and Arial are easy to read.
  3. Font size- a small size can stop legibility so size 12 can be a good standard. On the other hand size needs to be changed in PowerPoint presentations and overhead transparencies to size 18 or 24 as this will look big on slides but look good when on slide shows.
  4. Colour contrast- light text on dark background or vice versa is known to be best for most people especially those visually impaired. Black and white is often a really good choice.
  5. Line spacing- this is spaces between lines and wider spacing is better to read.
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Distraction avoidance
If your message seems to be important then it is vital to make sure you and the audience are not distracted. People who might be late arriving then it is a good idea to have someone outside to allow late comers into the presentation without any disturbance. Lastly, make sure all mobile phones are off including your own.

Business and industry- related experience and knowledge
Some people who do not have experience will need to basically be explained to, but if you explain basics to people who already have experience, they will see you as patronising and may not listen, so ...

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A good outline of different methods of communication in business. Many would argue that face to face is still the most significant method and it should be lncluded. I would also like to see an introductory and concluding paragraph