• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Outline the concept of price of elasticity of demand. Discuss ways in which an understanding of these price elasticity concepts would be useful to health care market.

Extracts from this document...

Introduction

Outline the concept of price of elasticity of demand. Discuss ways in which an understanding of these price elasticity concepts would be useful to health care market. (1500 word maximum) Businesses know that they face demand curves, but rarely do they know what these curves look like. Yet sometimes a business needs to have a good idea of what part of a demand curve looks like if it is to make good decisions. If Pepsi Coca raises its prices by ten percent, what will happen to its revenues? The answer depends on how consumers will respond. Will they cut back purchases a little or a lot? This question of how responsive consumers are to price changes involves the economic concept of price elasticity. Therefore the first aim of this essay is to outline the concept of the price elasticity of demand. It will be focused on 3 aspects, first, definition of the price elasticity of demand, second, elastic versus inelastic, and finally some factors influencing the price elasticity of demand will be interpreted. Also in this essay, it will be discussed that the price elasticity of demand in health care market. The price elasticity of demand measures the responsiveness of quantity demanded to change in price, with all other factors held constant. ...read more.

Middle

* Degree of necessity or luxury: luxury products tend to have greater elasticity than necessities. Some products that initially have a low degree of necessity are habit forming and can become "necessities" to some consumers. * Proportion of income required by the item: products requiring a larger portion of the consumer's income tend to have greater elasticity. * Time period considered: elasticity tends to be greater over the long run because consumers have more time to adjust their behavior to price changes. * Permanent or temporary price change: a one-day sale will result in a different response than a permanent price decrease of the same magnitude. * Price points: decreasing the price from $2.00 to $1.99 may result in greater increase in quantity demanded than decreasing it from $1.99 to $1.98. Now to better understand the price elasticity of demand that the demand of health care market is a good example. Individuals make choices about medical care. They decide when to visit a doctor when they feel sick, whether to go ahead with an operation, whether to immunize their children, and how often to have checkups. The process of making such decisions can be complicated, because it may involve accumulating advice from friends, physicians, and others, weighing potential risks and benefits, and foregoing other types of consumption that could be financed with the resources used to purchase medical care. ...read more.

Conclusion

As a result, when the price of care increases, consumers are able to substitute away from preventive care toward other goods and services that promote health such as nutritional supplements and healthy foods. In addition, preventive medical services may be seen more as a luxury than a necessity and, thus, may be put off when the price of such care increases. Further, the opportunity cost of obtaining preventive care is much higher than it is when the patient is sick, particularly if the illness keeps the individual out of work. It is also likely, that since the benefits of preventive care accrue in the long-term, they are heavily discounted. To conclude this essay that the elasticity of demand is a measure of the responsiveness of product demand to changes in one of its determinants. The demand determinants for which elasticity measures are typically computed are the price of the good or service, the income of the consumer, and the prices of related goods or services. Elasticity measures are particularly useful because they focus on the relative magnitudes of changes rather than the absolute. As such, elasticity measures are free of units of measurement. This characteristic makes them particularly useful for comparing demand responses across products, countries, and individuals. Also in this essay, in order to better understand the price elasticity of demand, the health care market has been made as a example in discussed ether it is a inelasticity of elasticity. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Distinguish between "a change in demand" and "a change in quantity demanded.

    charge less for the same quantity supplied or they will be willing to sell a more of the good for each and every price of the good. For example, lower cost of labour in China and Malaysia allows mobile phone producers to increase their supply by locating their manufacturing plants in these countries.

  2. Explain price elasticity of demand, income elasticity of demand and cross elasticity of demand.

    Secondly, income elasticity of demand (YED) is the measure of the responsiveness of a change in quantity demanded of a good to a change in the real income of the consumers, ceteris paribus. The formula for income elasticity of demand is: Income Elasticity of Demand = % change in quantity

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Above the line: this is where promotion aims at mass markets through independent media such as television, radio, newspapers, posters etc. Below the line: this is where promotion refers to the use of media over which producing firms have more control, this allows them to target their products more closely

  2. Unit 2 Investigating business

    I will need to advertise the need for staff somewhere, I have chosen to advertise in the job centre as this will be free of charge but I will also be putting posters up in the local area so that local people can apply.

  1. Applied Business Studies

    The reason that I have a few employees is to take some of the weight off my shoulders, and if I need a break, someone else can take over and I can trust them to do the job correctly. Some sole trading people will get a sense of achievement by

  2. Applied Business Unit 2 Coursework

    However if you look at both of them they don't show whether they are essential or desirable very clearly but rather hint at whether they are essential or desirable by saying things like required or in apples case saying "a candidate we can count on" and therefore does not make

  1. Consumer Behavior- Heineken

    This information ranges from detailed descriptions of the products themselves, where they are stocked, how they are made and the adverts used to promote them, to inform about the company's history, philosophy and CSR work (Lindt 2009). * Television (see appendix 1)

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    Fruit Coolers: 1. Mango and passion fruit 2. Red berry 3. Peach 1. Iced Lattes: 1. Iced vanilla latte 2. Iced hazelnut latte 3. Iced Caramel latte 1. Costa Snacks: A delicious range of Costa snacks are the perfect accompaniment to Costa Coffee.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work