• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

P4 Indentify the competitive factors in the retail environment a selected business faces

Extracts from this document...


´╗┐Unit 29 p4 In this assignment I will explain how the retail sector response to internal and external change. I will also use a retail company to give example. The retail outlet is Batavia Stad. Retailers have no control over their external influence; this would call the macro environmental factors. Under this factor includes: 1. Changes in consumer and business confidence 2. Changes in the housing market 3. Developments in the employment levels Retailers may become successful once they look forward to these influences and react on them consequently. However, external factors should not be ignored as they pose a threat to the long term survival of an organization. A retailer macro environment could be affected by the following: 1. Changes consumers taste 2. Rapidly changing market 3. ...read more.


Batavia Stad will need to be competitive and diversify by being online in order to keep up with the competition of today. The role of Social changes : changes in social values and trends impact the goods retailers sell and how they relate them to consumers. Batavia Stad is constantly under pressure due to the fact that they have to implement social responsible business practices. Such as, environmentally friendly products. Government and social factors, somehow overlap in many areas; retailer that fails to obey the rules to new social norms. Will lose the business to companies that are willing to adapt. The role of New technologies: technologies plays a major role in changing the way retails companies do business. It does not only create new products but also advancement, such as the internet offering retail customers shopping options. ...read more.


Meaning that the growing economy has to come down it the production rate of goods and services was more the actual consumption. However, it also affects consumers who are fearing of losing their jobs, so they will have less confidence to spend money and buy goods. This will result in reductions in demand in the market. New retailing concepts consumers are continually looking for new leisure experiences and life changing activities. Which do have an impact on reshaping the products and service of retailing. Shops will have to continually reinvent themselves to maintain and retain their customers. Moreover, the development of shopping for a mobile population is creating a new retail opportunities. Air travels continues to rise as the number of destination being targeted by low cost airline are on the increased. Consumers are increasing the use of rail network as they buy from all convenient stores on their way to their destination, while those outlets are enjoying the increase of demand. ________________ Sources: http://smallbusiness.chron.com/role-macro-environment-retail-industry-33419.html http://www.slideshare.net/amitnanda/recession-and-its-effects ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Identify and describe a selected case significant stakeholder influence over a business. (P2)

    Dr Tom Clayton stated "we have to put our customers first and we made this decision as a direct result of listening carefully to their views. These changes to our food products will be made as quickly as possible", to cause less distribution to the consumers as possible.

  2. Virgin Atlantic PESTLE analysis.

    Also many of Virgins Flights travel to many other counties that speak a different language so for example on these flights Virgin may decide to put some cabin crew on that flight that speak that particular language. Demographics play an important role in affecting a business as this is where


    Earlier in my assignments I have studied that the difference between a group and a team is that a team is all about shared responsibility in achieving goals. We have also studied that there are two main elements of teamwork - concern to complete the task and concern to support the process.

  2. Unit 12 - International Dimensions of Business Task 1

    Safety checks of aircrafts could include things such as checks of locks, checks of oxygen masks, checks of all escapes, check of oil and petrol before flight, check of plane mechanics (e.g. - wings) - it is factors like these that if all properly complied with will result in safe and efficient flights and therefore the success of this aim.

  1. This news feature is for the chamber of commerce and will be looking at ...

    This is maybe because New Look thought trading in other countries will bring them more money rather than just trading in the UK when the recession was about to start. In 2009 the GDP dropped dramatically to -2 this shows that in 2009 the UK was going through a financial crisis.

  2. The international business environment of Apple Inc

    Video calling has been set across from country to country and helps international businesses to communicate well between other countries. Other ways in which technology has affected international businesses is with the use of the internet. The internet allows products to be sold on a worldwide basis through e business.

  1. Describe how visual merchandising techniques are applied to goods in different types of retail ...

    To maintain the SoCal theme, stores and merchandise are categorized within the divisions named ?Dudes? for men and ?Bettys? for women. 1. Environment - Hollister Co. stores simulate the appearance of vintage beach shacks in an indoor shopping mall. The stores are designed to simulate the feeling of being in

  2. Unit 32 P3 explain how the developments in the consumer market have impacted on ...

    view it is an excellent trend because they can build a store like Tesco supermarket in city center because they know people form the suburbs will travel to the Centre to do their weekly shopping. Environmental issues- environmental issues refers to the damage the business makes on the surround internal

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work