• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Pizza Pan is an Australian company who has developed two new styles of frozen pizza. They are planning to promote these in Malaysia. Marketing goals and the marketing mix.

Extracts from this document...

Introduction

1) To outline possible marketing goals for Pizza Pan in promoting these new products Pizza Pan is an Australian company who has developed two new styles of frozen pizza. One of the pizzas is a light-cheese, single-size and whole meal pizza whereas another pizza favor is a jumbo, topping-plus pizza. Since Malaysia is a multicultural country and is on its way to the rapid changing society which is surrounding with the hyper-competitors. Therefore, Pizza Pan Company is considering undertaking a promotional campaign to market these new varieties in Malaysia. In order to promote the Pizza Pan new products, the company has to plan ahead the marketing goals. One of the marking goals is becoming the market share leader of frozen pizza products amongst its other competitors. For instance, during the first promotional of the new products, the Australian company is targeting the sales of RM2 billions for the frozen pizzas with low price strategy to gain the market share during the growth of life-cycle. Another marketing goal is creating consumer awareness. The company is aiming of leveling up the 70% of product awareness amidst its competitors. The company would be beneficial from a growth in new customers who are turned into long-term customers. In turns, the sales of the new products can be increased due to the reason of the good brand image is setting on the minds of consumers and they are willingly to give a new try because of the human curiosity to figure out of how creativity of the new products can meet their satisfaction comparing to the standards favor of frozen pizza. ...read more.

Middle

The geographical target market for the company is Malaysia. The company is targeting for the metropolitan such as Kuala Lumpur which is the capital of Malaysia and Penang as the second high population area. However, the company would only develop the two new products to other urban area and rural area in accordance to the sales rate which is showing the response of new consumers. Besides that, it is also due to the reason that rural area people are more dependable to their own agricultural consumptions which is generated in a traditional way for many decades instead of spending on a new product. Moreover, the new products are available in shopping malls, grocery shops and even schools. Another target markets owing to psychographic is individuals who value their health and diet. They are those who have a fast-paced life and don't seem to have much time on their hands. They are those who find it difficult to fit in something health for lunch as anything that is "fast" is fast-food. For example, frozen pizza is quick, easy and delicious at the same time can have for lunch. The home oriented is the people who are willingly to stay in the house rather than hanging out for their lunch or dinner. For example, couch potatoes or game- addicts who are more likely to do multitask, similar to watching while eating. Hence, frozen pizza is the alternative choice for them or appropriate for the night oriented person who is hard to fill up his or her starvation in night time. ...read more.

Conclusion

The main promotion will be a coupon to purchase "The Deluxe" and receive a packet of sauces which includes many favors. The objectives of this promotion are to introduce a new product, stimulate demand, change the short-term behavior of the customers, and encourage repeat or greater usage by current customers. This promotion will be distributed mainly by mail, but also by fliers on college campuses or supermarket malls in order to reach the target market. "The Deluxe" will be published in the newspapers or magazines that are popular with the target market such as STAR, New Straits Times, Woman weekly, Galaxy and Seventeen. Although advertisements are not cheap, Pizza Pan is an Australian company who is preparing the financial resources to advertise. The young people will then eat "The Deluxe" with their favor sauces. There will also the teaser banners will be bought to be displayed on bus stops, lampposts or even the Billboard announcements will be placed wherever on the highways for the travelers to notice it. Thu, the advertisements campaign can create awareness of the new product in the target markets. In conclusion, the promotion of new frozen pizza to the market generates Pizza Pan is the product awareness amongst its new consumers in frozen pizza market. The level of success that the "Deluxe Pizza" will bring Pizza Pan depends heavily on the correct promotions mix. As stated earlier, the segment of the market that we have targeted is a very diverse group. This means that the promotion of the product must be done in a diverse style. This will result in a more expensive advertising campaign; however, the potential for a successful product will cover the costs and bring in substantial profit. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    IEE-Yes I do, I own a Corsa IER-How often do you drive? IEE-Everyday to get to work and back home IER-Do you have any accessories for your car? If so, how often do you purchase accessories? IEE-I mainly purchase exterior accessories on a yearly basis.

  2. Maxis Mobile Phone Company of Malaysia Marketing Analysis

    2.4 Threat Maxis is facing intense competition from other network operators because of the price, product, customer service and quality. Its major competitors are Digi, Celcom and U-Mobile. Some of its competitors are big players having larger resources and wider geographical presence than Maxis.

  1. The Promotional Mix used by Ford and Apple to Market their Products.

    such as free servicing and MOT, an upgrade pack, low interest rates and they even offer sat-navs and various other things. This can be very effective as the customer is happy with the purchase because they are getting a free gift which shows that Ford care about their customers.

  2. business planning unit 8

    Therefore I have to come up with different competing ideas in order to stay ahead of the competitors; my competitors within this field will be Cadburys and nestle. As these both companies are manufacturing businesses supplying chocolates. Therefore Ill be using them for my competition analysis, looking at how they produce their chocolate how they keep customers satisfied.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" Coca Cola is also known very well in many countries around the world and has great sales in all the countries.

  2. Unit 3 - Marketing Research And Marketing Mix

    Customer feedback is one of the most important things for the company so we can re-launch the product to bigger and better than is previously was, if the costumer is happy then they will recommend our new flavour to family, friends, colleagues etc/ this is important as it can lead to more sales.

  1. Thorpe Park Marketing Mix

    However secondary research may not be up to date or might not have the right information for my Marketing Research. During my questionnaire I'm going to use both open and closed questions as this will give me a range of both qualitative and quantitative answers.

  2. Business Aims and Objectives and the Marketing Mix

    the accountability for decisions made facing uncertainty, and the heuristics and biases when making decisions. In addition to this, the business may want to produce a cash flow graph in order to help predict the outcomes of the corporate aims made by the business.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work