Possible advertisings schemes for Maqsoods / Advantages and Disadvantages

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Bibliography

I have used the following publications in doing my research assignment.

  • A-Level Business Studies edited by Ian Chambers
  • A-Level Business Studies study guide edited by David Floyd
  • Marketing – David Evans Oxford University express
  • Bedford central library for newspaper cutouts
  • Sainsbury’s annual review 2000
  • Ali's business book
  • Encyclopedia 2000

Apart from books I also used Internet websites:

  • www.retail systems com/confExpos/vics 2000/awards html.
  •  http://www.sga.co.uk/

PROMOTIONAL ASPECTS OF MAQSOODS   

Promotion is the attempt to draw attention to a product or business to gain new customers or retain existing ones. They are often referred to above the line and below the line. Above the line promotion would be through independent media, such as television or newspapers. These would allow you to reach a wide audience easily. Most advertising is above the line. However some advertising is done below the line where the firm has direct control, such as direct mailing.  

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 Different methods of promotion are shown in diagram below:

Possible advertisings schemes for Maqsoods / Advantages and Disadvantages:

Looking at the advantages and disadvantages of possible advertising schemes. I would recommend Maqsoods to use Radio and the Internet as major advertising schemes. As you can see from the chart below that 50% of the customers prefer radio as their main choice of advertising, 37% think the Internet and 13% prefer local newspapers and posters. Therefore I would recommend Maqsoods to use radio and Internet as two first choices. But I wouldn’t write news and posters off ...

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