Presentation on Effectiveness and Efficiency of British telecom.

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Presentation on Effectiveness and Efficiency of British telecom

BT's origins date all the way back to the inception of the first telecommunications companies in the United Kingdom, starting with the introduction of the first commercial telegraph service in the early nineteenth century. As these companies amalgamated, were taken over or collapsed, the survivors were eventually transferred to state control under the Post Office and ultimately to the privatised British Telecommunications plc.

On 19 July 1982, the Government formally announced its intention to privatise British Telecom with the sale of up to 51 per cent of the company's shares to private investors. British Telecom's flotation was the first in a series of privatisations of state-owned utilities throughout the 1980s and into the 1990s. The new BT is structured so that BT Group plc provides a holding company for the separately managed businesses which make up the group. These are BT Retail, BT Wholesale, BT openworld and BT Ignite, each of which has the freedom to focus on its own markets and customers. By understanding their customers better, they can move quickly to seize opportunities and meet challenges.

I will be looking at BT Retail in particular today and looking at the main role and the aims that the organisation attempts to achieve.

BT Retail is the UK's largest communications service provider, by market share, to the residential and business markets. It is the prime channel to market for the other businesses in the BT Group and it trades under the BT label. The delivery of customer satisfaction is the cornerstone of BT Retail's strategy, and its key objective is to provide a significantly better service experience than any of its main competitors. At the same time as working to bring dramatic improvements in the quality of service delivery, BT Retail is also focusing on reducing costs through greater efficiency and productivity.

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In the residential fixed-call voice market, BT Retail has stabilised market share at 73 per cent, with the figure remaining at the same level for more than a year.

As you can see from looking at the profits and the number of employees that Bt employed at those times in the early eighties that they were not very efficient, by using the ratio

Profit/the number of employees = the profit that each employee contribute.

As the profits were increasing in the early 1990s, the number of employees that were being employed were decreasing, several reasons can be identified ...

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