Presenting Business Information

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Muhammad Fezan Amjad           Group: 3 Year: 1          Lecturer: Charlie Max-Macarthy

Introduction: 

For this assignment I have been asked to investigate Tesco. I will be describing Tesco as an organisation in detail.

Tesco History: 

According to my research Jack Cohen founded Tesco in the year 1919.He also worked with the Royal Air Force during the First World War. Jack Cohen started his business only with £30. The first day of his business was not very successful, he only had a £4 turnover and £1 profit, but day-by-day his business started to make more money. In 1924 the name, which the company later took on as its corporate name, emerged. The name Tesco contains the initials of the owner of the firm MR.T.E Stockwell, who has supplied the firm with tea and of the initials of Jack’s surname – Cohen.  Towards the end of the twenties, instead of a stall trade Jack only focused on window shop trade taking on the main street.  The name Tesco first flared (shown) with a lock in North London in 1929. [Burnt Oak, Edgware]

In 1932 Tesco stores became a big company. In 1934 Jack decided to buy a piece of land in North London (Angle Road, Edmonton) with the idea to build the head office and the warehouse there. Since World War 2, Tesco Stores Corporation has been growing steadily. Tesco is a public limited (plc) company.

There are so many products and services that Tesco provide to its customers but I am only going to list the main products and services.

A list of products (activities) Tesco provides to its customers is as follows:

  • Electrical, T.V, Cameras, DVD.
  • Furniture, sofas&armchair, living, dining
  • Groceries & wine, food, cakes, drinks, bread
  • Entertainment & books, study guides, Games, Music download
  • Finance & insurance, car, home insurance, loans, credit cards
  • Phones broadband, Tesco Mobile Network, Mobiles Contracts, Tesco Mobile Top-up 

Tesco is also providing some excellent services to its customers. I am going to list and describe these briefly.

TESCO CLUBCARD

Every little helps

When customers shop at Tesco, when paying for their goods, the counter clerk swipes through the clubcard. Over time, points are accumulated on the card and can later be redeemed against items in the Tesco stores.

Once enough points have been accumulated, clubcard vouchers are sent to potential customers at their mailing address. These vouchers are then taken into Tesco stores and used to purchase products up to the value of the voucher.

The advantage of having a Tesco clubcard is that it costs absolutely nothing for the customer to have, and at the same time, after collecting points, is able to use those points to purchase products in the store, with no cost to the customer.

Task 1(P1.M1)

Tesco main aim to ensure that customers are able to buy good quality products, at a reasonable and affordable price. It is essential for Tesco to do so in order to be a market leader and to be successful and profitable in today’s competitive environment. Through the use of the Internet, I was able to gain some information about the opinions the general public have about Tesco. These sources have nothing to do with Tesco; rather they are opinions of individuals.  

A message to those moaning about TESCO

This article was written by an Action Network user.

By Luke Spence

"Firstly I do not work for TESCO; in fact I don’t work in retail at all”

He has noticed that many people moan about supermarkets, but more specifically Tesco is successful because they know how to satisfy their customers.

In his opinion people feel that TESCO have a monopoly on food retail in the UK. This is surely not the case. We all know that Tesco is successful because they provide the products and services, which customers want.

In Luke Spence opinion he said that “he can see that why many would like to encourage shoppers to use small local shops, but in reality, it is not practical for most, think about it:

  1. “In the cold British winter, who can be bothered trawling between shops on the high street, when you can get it all under one roof.

  2. Due to the buying power of supermarkets they can offer better pricing, which does not indicate lower quality, as many suggest”

Source: www.thetimes100.co.uk

In my view he is telling the facts about the Tesco. Tesco is the store, which is providing everything from groceries to electrical goods. I personally have observed Tesco is providing the best possible service then its competitors.

Sir Terry Leahy, Chief Executive of Tesco said recently:

Tesco success depends on their people. The people who work with us and the people who shop with us again and again. The reason why he is saying this that because he knows that without the support and determination of staff, Tesco would not be where it is today.

The UK, s biggest supermarket Tesco says: “It will launch its own mobile phone service in the New Year”.  Source: www.bbc.co.uk/news

Tesco says, it promises to be cheaper then competing operators such as Vodafone, Orange, and BT Cellnet.

A spokesman said the announcement-followed talks between Tesco and "a major network provider".

The store chain is paying an undisclosed sum for unlimited access to the partner firm's mobile network.

  Sat 9 Jun 2007

Tesco claimed that its takeover of Dobbies would allow the firm to reinforce its green credentials.

Picture: Ian Rutherford

Tesco marches into Britain's gardens with takeover of Dobbies chain

Produced by; ALISON HARDIE AND STEVEN RAEBURN

Tesco always tries their best to provide all kinds of products and services to its customers.

Tesco tightened its hold on the retail sector yesterday by taking over Dobbies, the Scottish-owned chain of garden centres.

As we all know the supermarket giant Tesco offered £155 million for the chain of 20 outlets, equivalent to more than twice Dobbies' annual turnover. Analysts have said during the interviews with different Channels “how anxious Tesco is to break into the garden and leisure centre.

Reward card refunds

Tesco one will put an end to customers having to plough through huge amounts of information on the many different tariffs available and will guarantee the best deals in the UK."

Pre-pay customers will be able to buy Tesco vouchers from Tesco stores and will receive quarterly statements.

These will show how much one particular customer have paid for their calls if they had used pre-paid services offered by each of the main four UK networks.

"If any of the competitor services would have charged a lower rate, customers will be refunded the difference to their Reward Card account," Sir Terry Leahy said.

Tesco in e-mail marketing assault  

“Tesco is bombarding UK consumers with a massive e-mail marketing campaign”.

Source: www.guardian.co.uk

Ways ahead of its supermarket rivals, Tesco issued 45 separate e-mail campaigns last month 20 March 2007, more than its competitors Asda, Sainsbury, Morrison and Somerfield put together.

According to e-mail marketing firm interactive Prospects Targeting Services, Tesco is sending the nation 17-20 millions e-mails per month.

E-mails campaigns of Tesco offers deals on everything from DVD, books, and flowers to food, gardening kit and gym gear.  

Targeted 

According to Mark Smith, chief executive of marketing company themutual.net, Tesco has more information on more people than its competitors; this is because of the most sophisticated customer data-collection operations in the UK,

Tesco.com sales were up 30% at £ 200m in the first four months of this year.

It deals with about 150,000 orders per week, compared with its nearest rival, Sainsburys.co.uk, which gets about 58,000.

In a recent interview Sir Terry Lehaey said:

"We know that customers hate junk mail so we try to target them as much as possible and make it easy for them to stop receiving emails if they don't want them."  

Source: www.bbc.co.uk/news

While I was searching for the information on Tesco I found the sales last year at Tesco.

Tesco Sales for Last Five Year

Source: www.bbc.co.uk/news

By looking at the above table anyone can understand the sales for last five years. By looking at the table we can see that Tesco sales were the highest in 2003. Information presented in this format helps the business to know how well they are doing in terms of their sales.  

All the information, which I have described above, is for different purposes. The purpose behind the above information is that all the above sources want the public to know how and what Tesco is doing. Some of the above sources do not have any link with Tesco; they are providing the true picture of Tesco.

(M1)

There are a number of ways in which this information can be used to conclude with accurate data and statistics. I have explained some of the methods below:

The process of data conversion to information:

In business data flows all around the business for the benefits of everyone in the company. In an organisation it is important that the organisational staff have the right skills and knowledge to transfer raw data to valuable information. Businesses can transfer this data into information by following certain procedures such as summarising information for it to make sense to the recipient and employees.  

Summarising:

In Tesco, the sender of the information makes sure that the information they are sending to the recipient or employees is making sense in order to avoid any confusion. In most cases the information, which senders might be sending, might have irrelevant information, which might be of no use to the receiver. This is the reason Tesco management summarise the data into relevant data so that information makes sense to the receiver.  

Tesco makes sure that all the employees of the business are fully trained and have the right skills to transfer the information to different staff members in different departments. Summarising process is very important for the information to be accurate. For example in business if a manager sends some information to its junior staff, then the manager should not send the raw data/information to the staff, but should make sure that the information he, she is sending is relevant and meeting the purpose of the information required.

Organising/Sorting:

In Tesco data retrieved and collected by Tesco department is organised and sorted into alphabetical order, numerical order, ascending order. The reason Tesco is doing that because in Tesco too much information flows from one department to the other, this is the reason in department of Tesco documentation is always organised so that the employees receiving the information it understands the information and is able to make decisions according to the information.

Classifying:

In Tesco the management make sure that they delegate or representative work to the employees to ensure that they categorise all the information into groups for easy, effective and efficient future retrieval. In Tesco information or data is categorised into alphabetical format, numerical format depending on what kind of information is documented and stores.

Microsoft Word - Powerful word processing

Tesco uses Word because it has the easiest and most effective features to prepare documents. In any business this is the most useable software used to create letter, reports. The advantage of using this software is that the staff of the business can easily add or delete data at any time. The big advantage of using this software is that staff can access to on line dictionaries, which then staff can use on Microsoft word to write any letter or reports. Tesco use this software to reply to customer enquires, for example if some one has applied for a job in Tesco, human resources department of Tesco will reply to the candidate by writing a letter on this software and sending the letter to the candidate.

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 Excel - Spreadsheets graphs, charts:

In big businesses like Tesco, this software is used all the time to create graphs, profit and loss account and so on. Main advantage of using this software is that staff only needs to add the data. The program will make appropriate graph itself. On Tesco website staff has published profit and loss account, charts, graphs by using this information. Tesco is using this software to make important graphs and charts, using this software graph can be changed into any shape for example if it is Bar Chart it easily can be ...

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