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Presenting Business Information

Extracts from this document...

Introduction

Tesco.com Introduction: For this assignment I have been asked to investigate Tesco. I will be describing Tesco as an organisation in detail. Tesco History: According to my research Jack Cohen founded Tesco in the year 1919.He also worked with the Royal Air Force during the First World War. Jack Cohen started his business only with �30. The first day of his business was not very successful, he only had a �4 turnover and �1 profit, but day-by-day his business started to make more money. In 1924 the name, which the company later took on as its corporate name, emerged. The name Tesco contains the initials of the owner of the firm MR.T.E Stockwell, who has supplied the firm with tea and of the initials of Jack's surname - Cohen. Towards the end of the twenties, instead of a stall trade Jack only focused on window shop trade taking on the main street. The name Tesco first flared (shown) with a lock in North London in 1929. [Burnt Oak, Edgware] In 1932 Tesco stores became a big company. In 1934 Jack decided to buy a piece of land in North London (Angle Road, Edmonton) with the idea to build the head office and the warehouse there. Since World War 2, Tesco Stores Corporation has been growing steadily. Tesco is a public limited (plc) company. There are so many products and services that Tesco provide to its customers but I am only going to list the main products and services. A list of products (activities) Tesco provides to its customers is as follows: * Electrical, T.V, Cameras, DVD. * Furniture, sofas&armchair, living, dining * Groceries & wine, food, cakes, drinks, bread * Entertainment & books, study guides, Games, Music download * Finance & insurance, car, home insurance, loans, credit cards * Phones broadband, Tesco Mobile Network, Mobiles Contracts, Tesco Mobile Top-up Tesco is also providing some excellent services to its customers. ...read more.

Middle

In Tesco all the following methods are used. * Written: Managers in Tesco use this method to communicate with the staff. For example when manager want to let the employees know of any changes, they write to staff, so that they can have proof, that the message was sent to the staff. In businesses there have been cases where the written message is difficult for employees to understand, the reason was the language (words), which were used to write the message was difficult to understand for the employees at the operational (bottom) level. It is the responsibility of the manager to ensure that whenever they send a written message to the employees, they should make sure that the employees would understand the message. * Verbal: Verbal communication is the ability to explain and present different future plans and ideas for the business. This is the most effective way of conveying the message, manager use this way of communication all the time however manager should have the capacity to provide a good communication to a particular audience, using different styles and approaches. Telephone communications, casual talk in break, lunchtime. In Tesco this method is used all the time to convey the information from one person to the other. This method is some times not effective, because there is no proof of what has been said to whom. One example I could give for example, if the manager has set the deadline for the individual employees to finish the task verbally, when the deadline come, the employee has not finished the task, employee easily can say to the manager "you did not set the deadline for me to finish this task". Whereas if this same message was written, employer, and employee have signed it, then the manger could have this latter as a proof, that the deadline was being set, but you did not finish the task. ...read more.

Conclusion

All of the Tesco stores target different audience; those who use Tesco express may be living very close to these Tesco stores. Tesco extra is a big market, which is providing non-food products such as electronic goods. Multimedia associations: This is one of the ways Tesco reach its potential customers through Multimedia combination of images, sounds. Tesco use certain images and colours red, blue and white, this is also Tesco livery. It is well known facts that Tesco products are recognised by all most all of us. Channel choice: The communication channels, which the brand is to be advertised, should well meet the aim, purpose of the promotion. Tesco is a well-known company, however if Tesco want to reach large audience, they can use BBC ONE, because this channels is watched by many of the people in the United Kingdom. Therefore it will be beneficial for the business to advertise their products, services on those channels, which are viewed by many people. Distinctiveness from potential competitors In business uniqueness is very important. For example if all the businesses are providing the same products then it will be very difficult for customer to differentiate the difference between the two business products. This is the reason why Tesco put its log on all of its products; this is to ensure that customer will be able to tell the difference between Tesco, products and Tesco competitors' products Sainsbury, Morrison. They have a strong strap line which is "Every little Helps" to differentiate their business from their competitors. Tesco products are unique and better then its competitors and this is the reason why Tesco is successful. After doing this question, I came to know that how important creative corporate image is to the business and I know without corporate image business is not likely to succeed. In my view big organisation like Tesco, must have a creative corporate image because with the corporate image business will not be recognised in the world. ?? ?? ?? ?? Muhammad Fezan Amjad Group: 3 Year: 1 Lecturer: Charlie Max-Macarthy 1 ...read more.

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