A circle (pie) graph: I have used a circle graph to show how many different sectors there are and how many people are working there. I have used this graph to show percentages effectively. I have not used a pie graph but if I wanted to I would have used it for different employment and unemployment in different sectors and this will be easy for the audience to view the figures. A typical chart or table for this graph
Scatter chart: I have used scatter chart to show employment trends, but it can be used for any chart, in my graphs I can see the relationship between two different numerical variables and compare trends across uneven time periods. For example, shows the number of support calls that were received compared to the number of sales during each month over a year.
Task 3
(P3 M2)
Methods of Communicating
There are several main methods of communicating an organisation's image with its end users. Remember that corporate identity is not just something that private sector organizations strive for; it is also very important for many public sector organizations.
Mission Statements
Mission statements aim to encapsulate what the business is about and what it wants to be associated and identified with. The mission statement is used not only to communicate an external identity but to bind together staff in a common culture and identity.
Packaging
Packaging is becoming increasingly important not just to maintain quality and to protect products but as a form of communicating messages about the company as well. Colgate, for example, now supplies toothpaste in a small container that sits easily on bathroom shelves as opposed to the traditional tubes (which are still available).
Logos
Most organisations now have logos. The designs of these are very important. They often communicate messages that are subtle and may rely heavily on an understanding of our psychology. For example, having three parts of a company's name all in the same size and font may communicate a different message to one which has the first word larger and in a different colour to the other two. Logos are intended to ensure that the company becomes instantly recognisable even if there is no writing or words to convey the message.
Strap lines
This seems to be a relatively new word but has rapidly entered the corporate communication vocabulary. A strapline is a phrase or short sentence that is meant to represent the company or create awareness in customers and end users.
The example of Heineken above is a case in point but there are others that are equally memorable:
'I'm lovin' it'
'Try something new today'
'Reassuringly expensive'
The idea of using a phrase is not new - many years ago, Kellogg's used the line 'the best to you each morning' and KitKat had 'have a break, have a KitKat' - a strapline that they still use.
Endorsements
Some businesses will associate themselves with a famous celebrity or personality to get a message across. The celebrity has to be carefully chosen to ensure that the sort of person chosen embodies the qualities that the firm wants to be recognised for. At the time of writing, this has been brought sharply into focus following the news about Kate Moss, the supermodel, who was alleged to have been photographed taking cocaine. Also, there are the problems faced by Burberry whose image seems to have been overtaken by 'chavs' - much to their annoyance. Put the two things together and you have the wrong message being communicated.
Task4
(P4 M3)
Tesco is a large international chain of the food industry. The reason for their success is due to the effectiveness of their business activities. Tesco have a high quality and standard of completing their business activities which ensures their success in achieving their strategic aims and objectives. Tesco also is the largest food retailer in Europe and just behind is ASDA (Wal-mart). Tesco owns 25% of the market share also Tesco’s revenues and market share have been increasing. There are many potential reasons in why their revenues have been increasing. The main business activities in the store premises are dependant on the quality of staff. The quality of the food Tesco sell, the level of organisation, the experience and knowledge of the staff are all major factors in keeping the store running and creating revenue. Also now and then Tesco’s market can fall this is mainly due to competition with ASDA, Sainsbury’s and many other food retailers. In the earlier years when there were less competition the staffs quality of Burger King had a positive contribution towards their success in achieving their strategic aims and objectives. In adverting it is very easy to lose customers as more and more food chains are opening and constant adverting is needed to keep costumers interested on the business. Also due to their early success this provides them with a reputation which is a great advantage when advertising. Overall Tesco’s business activities have a positive contribution to their success, they have a very strong advertising campaign which attracts many customers, although they have a lower standard in store service for customers compared with other fast food chains, the standard is still high enough for customers satisfaction.
Tesco’s use their very own logo; this is to gain the customers attention. They use this logo to promote the company and they use a slogan which is “every little helps” Tesco’s use a theme of colours for their entire store so when customers visit each of their stores, they remember the logo and can tell what store it is. Tesco’s colour theme is blue and red and the logo is used with same colours.
Strategic information
Strategic information is type of Information System that is aligned with business strategy and structure. The alignment increases the capability to respond faster to environmental changes and thus creates a competitive advantage. An early example was the favorable position afforded American and United Airlines by their reservation systems, Sabre and Apollo. For many years these two systems ensured that the two carriers' flights appeared on the first screens observed by travel agents, thus increasing their bookings relative to competitors. A major source of controversy surrounding SIS is their sustainability. Here are examples of strategic information:
- Derived from both internal and external sources
- Summarised at a high level
- Relevant to the long term
- Concerned with the whole organisation
- Often prepared on an ‘ad hoc’ basis
- Both Quantitative and Qualitative
- Uncertain, as the future cannot be predicated
Tactical information
tactical, and therefore a great advantage if you have them and the enemy does not, and in which of any kind, especially orders and decisions, are conveyed from one command, person, or place to another within the tactical forces, usually by means of electronic equipment, including equipment, organic to the tactical forces.
Operational information
This section contains information on the Company's assets, consumers supplied via Tesco's networks and the Operating Agreements with Origin Energy. It also covers how service complaints are handled. It is the lowest level of management and this level is where you will find supervisors and CTS.
Companies who use banner advertising for branding are companies which (a) are already well known to the public, and (b) have a large advertising budget to feature their name in many places. And that means for the majority of businesses, using a company name and/or a slogan in a banner ad is an ineffective way of obtaining high CTRs (click-through-ratios).
So if your company is not a big, well-known company, then how do you get people to click on to your site through your banner ad? Design your banner with the appearance that it will provide information or solve a problem if you click on it. If you have to include your logo on the banner, then make sure the logo is not the main focus of the banner. Make your logo small and place most of the emphasis on the call-to-action.
Logos in banner ads can generate better results if they are part of a keyword search. Say for instance, you have purchased keywords from a portal site, such as Yahoo, where anyone who enters keywords in a search query will come to a web page on the portal's site that has your banner displayed. Because you have already narrowed down your target audience, and people who have come to the particular web page are more likely to be looking for what you provide. A logo that says what your company let the visitor may is more likely to click on your banner and go to your site.
Task5
Using creative communications for business purposes enhances the presentation in many ways. Such as using a company logo helps customers and other businesses to recognise the company more efficiently. It also gives a quick response to the people of who the company are and what their business is of. By using your logo in the same manner over and over again and developing graphic standards that govern the creation of marketing tools.
The consistent use of your logo helps to brand your company, organization or product. This is because people associate the different messages from assorted marketing materials with the logo and other graphics that they see in them. Many of these logos are eye catching and makes the customer remember the logo in there head for a long time the main reason everyone remembers Tesco for is because of its logo and mainly its slogan “every little helps”.
Achieving long-term goals
- Effective co-operate communication can help Tesco become well established within their market and gain greater market share.
- The use of a strong logo by Tesco will make consumers became familiarised with their products and continue to buy products with their logo imprinted on.
- Effective co-operate communication can help Tesco achieve their objective of increasing profit and growth within the market they are operating. Effective co-operate communication will help Tesco to understand the needs and wants of their customers and be able to satisfy those wants and needs. Once Tesco has been able to understand the needs and wants of their customers. They can then direct their resources into the, products which will yield profit and in return not wasting resources on goods and services which are not in demand. More profit will lead to increase in Market share for Tesco. Once Tesco has been able to established good percentage share of the market. They can become more manipulative of the market.
