• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Primary research and secondary research

Extracts from this document...

Introduction

The research plan is based on all the data that I will collect for my primary research. I will include the following in my primary research. Primary research: - Primary research is original and collected to solve the problem in hand. Primary research usually involves having to search out and collect information that is new. There are many ways to conduct primary research. Primary research data is data that did not exist before. It is designed to answer specific questions of interest to the business. However the research is original, the results gathered will be more relevant to the needs of the Client. In this report I am going to explore primary research on a major soft drink company known as Thames water. In this primary research I will be carrying out research on people from age 14-19 year old. All these ages are from year 10 to year 13. In this research these people will be asked about their favourite soft drinks and their feedback. Further, my research will include both male and female. This research will take place in free periods, break and lunch time. The research will be mainly carried out in study centre, library and connect, where most of the students come together. ...read more.

Middle

Secondary Research: - Secondary research uses data that has been collected for other objectives than the companies own or the data already exists. The secondary research will be carried out through internet. I will be looking at different website to collect as most details as possible. I will reference these websites along with dates. The secondary research will asking school canteen about water sales. The main questions will include such as "how many bottle of water they sell each day, each week and each month. The back up information will be from Thames Water Company. To get the information about Thames water I have to research in independent grocers which is a retail magazine and some marketing agencies such as Mental. The methods that I used was looking at the Internet, Newspaper articles and physically interviewing the canteen staff in the school. The reason I have choose this methods is because the information was already available. The news article already has some graph chart which gives me clear information about different people and different things. The internet articles were easy to access. The interview with the staff was more thriving because it gave me a wide quantity of knowledge about the water sales in the school. ...read more.

Conclusion

Each bottle price is the same. As continue in the interview I further find out that most people don't like fizzy water while most of the school staff buys it. Every day the canteen staff supervisor "Steven" orders four packs. Each pack contain 24 bottles, so in total they get about 96 bottle. 48 of the bottle are still while the other 48 are fizzy. Why did I choose secondary research? The main reason for choosing secondary research is that it is already available in different sources such as I used internet for articles and ask member of staff for more details. It was easy to carry out this research and it saves a lot of my time. The internet articles were easy to access as well as the school staff was helpful as well. The other benefit of secondary research is that it can be shared with every one else, so more and more information can be obtain from other students. The other dominant of secondary research is that it relies of facts and opinion of primary research sources. The secondary research involves all the summary of the whole research carried out by the primary research. The secondary research can be either from internal or external resources. ?? ?? ?? ?? P2 and M2 Jawad Ali (12SDE) ??? ???? 28/11/2009 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marketing Research. Explain how different marketing research methods have been used to make a ...

    But 1-5 and then 6-10) we can still multiply this mid point by the frequency of responses. So 8 x 3 where 3 people picked 6-10 whose mid point is 8 equals 24. This gives us a total mileage people are prepared to travel of 123 miles.

  2. Discuss the importance of ethical considerations when carrying out research on humans.

    This area of ethical consideration means that participants can be informed that their behaviour is the norm and not abstract. Milgram's obedience to authority experiment set the participant's moral beliefs against the demands of authority (Milgrim 1974).

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    I decided to choice Coca Cola and launch a new flavour of Coca Cola because Coca Cola has a high market share and customers are very familiar with the brand, which is a great advantage for me. Coca Cola is very successful in sales all around the world with its wide range of brands.

  2. Business Studies Company Profile

    I think that this works really well and we can see that this is obviously successful as BMW is a large organisation, so it obviously works well. Teamwork. These mixtures of cultures and styles encourage teamwork, especially with the lower paid workers such as people who work in the factories

  1. Marketing Research

    The marketing managers in order to carry out their analysis, planning, implementation and control responsibilities need information about developments in the marketing environment. The role of MIS is * To assess the manager's information needs , * Develop the needed information and * Distribute the information in a timely manner to the marketing managers.

  2. marketing innocent drinks

    Innocent even have a product called 'Superfood Smoothies'. This is the name of the product because these are just ordinary smoothies which contain extra vitamins for example natural vitamin C (Blackcurrants, Acerola Cherries & Rosehips); natural detoc (Pomegranates, Blueberries & Acai - high in antioxidants), natural vitamins A & C (Oranges, Carrots & Mangoes)

  1. Marketing Aims and Objectives - with examples from major companies.

    New Look sell their own brand of jeans, t-shirts etc. they will have to ensure that they know and understand what their market is looking for in t-shirts and jeans. The marketing department conduct research into other retail competitors e.g.

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    Also service is important. You might go into Curry's and get a very good service and manners from the employees and once you brought the product home you realize the product is broken. So you bring it back and the employees are being very helpful and promise you a new television very soon.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work