Describe how marketing research is used by one of the organisation to understand the behaviour of customers, competitors and market environment.

Marketing research: -  

Marketing research aims to help organisations to find out the information that can inform the decision making process. Marketing research is to find out about the specific needs what the firm is offering to the targeted customer. Marketing research is then further divided up into two main subheadings called primary research and secondary research. Marketing research also includes customer behaviour, competitor behaviour and marketing environment.

Customer Behaviour: -

Customer behaviour is based on consumer buying behaviour. A greater importance is also placed on consumer retention, customer relationship management, personalisation, customisation and one to one marketing.  Viola drinks customers would like to buy a healthy drinks because people are being afraid by their future health. Parents would prefer to buy drinks such as innocent or other smoothies because they are they care about their own health and their kids health. Customers buy smoothies because they believe that they loose weight with start eat health foods and drinks. The following link research shows that peoples had start measuring their weights which shows are real decreasing in their body weight.

 

Reference:  

Customers include both male and female and from age 14 to 30 Viola drinks Ltd trying to target its new product towards them. This product could be beneficial towards its targeted customers because research shows that most people like to have strawberry in different thing such as ice-cream, milk shake, protein shake and other brand smoothies. This suggests that the product strawberry Glut 001 will be favourable to its customer not because of strawberry but also it will improve their health. Strawberry have a lot of advantages but the main one is that healthy body needs to maintain its cholesterol level low especially for the bad Cholesterol, Strawberry nutrition contains two flavones called quercetin and kaempferol; these falvnoids can prevent the low density lipoprotein cholesterol from oxidizing and damaging artery walls by creating arterial clogs.

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Primary Research: -

Primary research is original and collected to solve the problem in hand. Primary research usually involves having to search out and collect information that is new. There are many ways to conduct primary research. They are following.

Observation: -

Observation is research method that involves the researcher watching the behaviour of participant (People who using the product or service). There is no link or communication in between the researcher and people. The researcher use CCTV to observe the habits of customers or they simply go to other stores as a mystery shopper where ...

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