Principal benefits of internet marketing - examples of how companies use the internet.

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Principal benefits of internet marketing

Up to date product Information

Up to date information is a principal benefit of internet marketing because by updating product information consumers will know about what they are being offered and what customers will receive. It is vital that product information is up to date because if customers receive a product which they have bought from the internet and it does not match the criteria from the information already provided before buying the product then customers will return the product and may want to put in a complaint too, hence affecting the businesses reputation negatively and also negative feedback may also be left. For example  is one of the websites which have many problems of not listing the product information which is up to date by its sellers. However when the buyer receives the product and it does not match the product description then there is a system in place which allows direct contact with the customer and seller to resolve any issues through a email method and if the dispute isn’t solved then a company called PayPal review the matter and decide who’s favour the matter should end and then they are refunded back by PayPal. Also if for example a product was out of stock and was not listed on a certain manufacturers website and if customers placed an order thinking they would receive it and didn’t then again the it will affect the manufacturer negatively and customers as well as consumers will have may develop a bad view about it. Therefore keeping product information up to date is crucial in order to have run a successful online business and in order to satisfy customers and their needs.

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Cost comparison          

Comparing prices is a principal benefit of internet marketing because primarily most customers who buy online focus on cost. Comparing cost online allows buyers to identify if their needs in terms of low price are available and if the quality of the product is worth the price. Customers use websites like ,  and or . This helps customers the best product or service to suit their needs. For example if they wished to buy car insurance then they could go on   fill out an online form which literally take a ...

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