• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Produce a marketing strategy for is CCL computers ltd.

Extracts from this document...

Introduction

Marketing Task 1 The business that I am going to produce a marketing strategy for is CCL computers ltd. The reason why I have decided to do a marketing strategy for them is because their only way of advertising products to customers is on the Internet so they don't get a lot of feedback and also they don't know if there would be any potential customers if they found other ways of advertising as well. They might also want to know what the prices of rival firms goods are. In order to do this assignment I will have to collect information about rival firms and about CCL computers ltd potential customers and ways they could advertise to get these customers. There are two types of research, which could help me to collect the information, primary and secondary. Primary research is where you gather the information directly and secondary research is where you use someone else's information that has already been collected. Primary research Advantages 1. All the information collected will be up to date 2. All the information collected will be relevant, this means it will be useful to me and it will be how I want it. Disadvantages 1. This method of research can be expensive 2. This method of research can be time consuming Secondary research Advantages 1. The information is already gathered and processed. ...read more.

Middle

The disadvantages are: The survey is limited to only the people who have a telephone. 4. Panel surveys - this is where a group of people are asked questions regularly. The advantages of this are: They can monitor the views of the members over time, More truthful answers are usually received. The disadvantages are: Panel members may change over time, Members may be set in their views. When you carry out a survey there are various sampling techniques to get a sample of the population. The two basic types of sampling are random or non-random. Random or Probability samples- this is where every member of the population has an equal chance of being chosen. In this type of sampling there are various methods they are: > Simple random sampling- this is where a sample is drawn at random from the population, usually with the help of a computer. > Systematic sampling- this is where a numerical formula is used to select the sample of the population e.g. every tenth person is chosen to do the survey. > Stratified sampling- this is where a sample is taken from a particular strata (type of people) of the population e.g. those in the age group of 25-35. > Cluster sampling- this is where the population is divided into a number of distinct clusters, e.g. ...read more.

Conclusion

Here is a chart to show my results: 3. Do you have a pc in your house? - I chose this question because I wanted to see out of all the people I asked how many of them had a pc in their household. This would help me because if the people answered no to this question I could thank them for their time and go and ask somebody else. It would also help me because it would show me out of the sample how many had a pc and how many didn't so that I could see how many potential customers there would be. My results showed that out of the 30 people I asked 23 of them owned a pc and 7 of them didn't. This showed me that the majority of my sample had a pc in their household. Here is a chart to show my results: 4. Do you buy parts for your pc (e.g. harddrives, cd drives etc.)?- I chose this question because I wanted to see how many people aged 16-19 buy parts for their pc. This would help me because I would know how many people would probably be attracted to CCL through advertising. My result showed me that 15 0f the people buy parts regularly, 3 don't buy parts and 5 sometimes buy parts. Here is a chart to show my results: 5. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. In this assignment I am going to produce a detailed business report on a ...

    work they do and develop ideas to improve the quality of their work. Management is more often not represented in such meeting instead control/ responsibility for the meeting is handed over to the workers present. As a result of such meeting a quality circle will either have the authority to

  2. My aim is to research and produce a formal business report on my the ...

    * To the community. The Co-op is part of the community and actively contributes to the well-being of the communities it serves. Co-op endeavours to become an active member in the communities that its stores are located in and strives to bring change and improvement to communities.

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    This means that it is taking about three years for the new logo to completely supersede all other versions. Chef's Club. The Chefs' Club is an initiative which brings the best advice on food and drink to customers and aims to make shopping more enjoyable.

  2. Sainsbury's Supermarket.

    Divorce of ownership and control This phrase is closely associated with PLC's: shareholders own the company but do not control it. Few directors have direct say in the daily running of the PLC, because through the annual general meeting (AGM)

  1. Marketing Strategy for A Comsetic Company

    to work with money, but could clean the shop for example * Employee welfare needs to be high, so people will want to work for you Survival and Social Responsibility are the most important aims that my business needs to achieve, at least in the short term; in the long

  2. Business Internet marketing

    Firstly, the internet can help company's gain a much larger profit if the company use the internet to set up a service were they can sell their products over the internet. This would secure the business with a much greater income.

  1. Free essay

    Marketing Strategy for Errol Anderson Motors - Chapter 2: Market research that could be ...

    It is used to help improve overall business by testing the market for product awareness, analyzing trends for new products, discovering new services and determining the success of an existing product. Marketing survey data can also determine how different practises may influence the future of the business.

  2. About the business - Venetian Ices LTD.

    In these businesses, the company is normally jointly owned by the people who have invested in the business. These people buy shares in the company and they are therefore called share holders. These shareholders appoint directors to run the business.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work