• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Produce a viable business plan for a business of my choice.

Extracts from this document...


Enterprise Business Studies GCSE Coursework 2003 By Tom Southern Contents - Introduction - Exectutive Summary - Company description - Product Information - Product/Compertition Rescearch Introduction For this piece of coursework I am going to produce a viable business plan for a business of my choice. This idea is to set up a mens clothing store. To aid the project I shall be rescearching all aspects of setting up and running such a business including- Finance, conduction market rescearch, staff and ownership options, and the possibility of future expansion. Exectutive Summary Type of business: Retail. Shop Idea/Plan: To set up a mens clothes store which targets customers in their late teens to mid-thirtys who like to appear fassionable. The store shall stock well known lables such as DKNY, FCUK, Lambretta, Ralph Laurren, Pringle, YSL, Ben Sherman, ect. Size and location: The Location of this store is critical, as it is a fassion store it bust be located in the town center as this is where the competition is based and people like to shop in the same area, this stratagy may also attract spontanious buyers who walk past the store. ...read more.


Advertising: I think adertising should be applied in areas where it will gain the attention of my target range (youngersters with a high desposible income), therefor I think flyers handed out around clubs and bars in bournemouth such as Elements, Bar Med, Circo, Berlins ect, will be successful. A radio advertising campaign on Fire Fm or 2cr could attract the right sort of attention. I think the idea of a big opening is not a stratagy I shall use as I feel this approach is tacky. Staff: Staff should not be a problem as there are many people in Bournemouth looking for jobs in retail. Sucessful aplicants will need to be lively and be concious of their aperance as this will reflect on the store, a dress code shall not be enforced as this gives employees a chance to be individual. Constraints: My main constraint shall be compertition which is fairly fierce in Bournemouth. Other shops in the same market sector in Bournemouth include- Envy, Top Man, River Island, Spira. My second main constraint is the money available to cover start up costs, the more money available the more flexible my plan shall be to changes. ...read more.


This is an ideal location as it attracts many impulse buyers and window shoppers. They are a national company with stores all over Great Britain. Topman stores are usually linked with their sister company TopShop which specilises in womens clothing. In Bournemouth only the lower floor of Topshop (womens wear) is wheelchair accesable as Topman is upstairs. The store is only accessable by foot because Commercial road is pedestrianalised, but there is a NCP multi story car-park about 300 meters away. The Store is in the main commercial area of bournemouth but is not accessable by car but compramise has to be made. Topman stock their own brand of clothing labled 'Moto' which designed with style in mind and garments range from everyday jeans to stylish wollen jumpers and tops. During the winter season they also stock stylish Snow and Ski wear under the lable of 'Motosno' Examples below: Spira- Spira is based about 60 meters up the road from Topman. They stock the more well known lables associated with fassion and style. A full list of these is below: French Connection Ben Sherman Lambretta Mish Mash fcuk Frank Wright Levi Ben Sherman Sonneti Dunlop Tom Southern Business Studies Coursework 2003 Enterprise ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays


    This also helps the staff to work well. When staff work well, this increases productivity. In these business human resources is vital, if the business is to be successful. The equal opportunity is about giving every person the same right, no matter who you are. In order for Marks and Spencer to meet its objectives for increasing sales,

  2. Business Aims and Objectives.

    Growth- the production growth of the product has increased but at a lesser quality and in a cheaper way. 4. Maturity- this is when the product has reached its peek and is selling all the time. 5. Decline - this is when the sales of the product has decreased and

  1. The business I am going to set up is a snooker club,

    Also the quality of the product might be might be set by standard agencies such as food standards ensuring food is fit for human consumption, the cafeteria at my business will have to be certified every 6 months so that the customers are satisfied with the service.

  2. Business Idea

    my business as they show my pub should already be ahead of the other competition, the only two which seem to prove as the major competition are the Oak Inn and Whitefriars. I have since visited both of these on a match day and the Whitefriars does not have a

  1. E-commerce in Business Companies of Bangladesh.

    After extensive review, it was found that unauthorized VISAs had been issued to release merchandise. A manual system was implemented to ensure that only authorized VISAs were used to release merchandise. This system required VISAs to go through the Bangladesh Embassy in the US for review before the US could accept the VISA.

  2. E1- The classification of the business according to its ownership, and an explanation of ...

    - Laissez-faire style - This is when the manager believes that there should be no rules and regulations. This system may well exist amongst more experienced managers rather than new managers. This style of management (or maybe mismanagement!), where the manager sits back and allows everyone to do as they

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    Capital is raised by selling shares. PRIVATE LIMITED COMPANIES Shares can be transferred privately. All must agree.Private limited companies are suitable for small and medium-sized operations. This type of business organization is particularly suitable for family firms and for small enterprises involving just a handful of people.

  2. This coursework that I intend on completing will be based around setting up a ...

    There are many websites that provide information on statistics. They provide information on population, average income as well as much other interesting information that I can use for research. (4) Websites - these can provide information on current prices in the market place, current trends for types of products being sold.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work