• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Product life cycle and marketing mix case study. L & Cs extensive stock is constantly changing but they supply a range of new, reconditioned and used garage equipment.

Extracts from this document...

Introduction

Product L & C's extensive stock is constantly changing but they supply a range of new, reconditioned and used garage equipment. They supply new and used Garage Equipment to the whole of the U.K. but are conveniently located in the North West of England to serve surrounding areas. They use a well-known distributor called Sealey, who give a wide choice of equipment with fast delivery.*** Product Life Cycle I believe that this product at the moment is in the growth stage of the product life cycle, as the manager stated in the interview that he has recently had a decline in demand due to the credit crunch but now profit is steadily growing. After consumers see that product is worth having and suites them the product can now be classified under the Growth Stage where sales start to increase quickly and more distribution channels are establish. L & C is in growth stage of product life cycle analysis. This is because L & C only has one outlet, which has only a few distributors in one country so far that is England. L & C has the potential to do well if it expanded if it had the right amount of funds a foil proof business plan and the will power to take the risk. ...read more.

Middle

****** There is room for improvement for the quality of the products, as most of the customers said it was only ok, only 2 said it was excellent and 9 said it was good. Quality is very important to the customer and if the business wants to capture the customer loyalty this is an area it will have to work on. The most successful organisations are those that give customers what they want. Satisfied customers are loyal to those suppliers they feel best understand their requirements. As a result they will make repeat purchases and will recommend a business to their friends. Businesses that do not focus on quality will quickly find that there are costs to be paid. Examples of these costs include waste due to products being badly made and therefore not being able to sell them. The reputation of a business will quickly deteriorate as a result of poor quality work. So therefore the quality of the products L & C have to improve if they want to maintain a loyal customer base and maximise profit. When asked, the manager said that customer loyalty is one of the main aims of the business. This is important in small business as the best way they are promoted in word of mouth. The graph shows that the product range would suite any customers as they try to supply any product the customer asks for. ...read more.

Conclusion

But a quarter use the business as it is local this has both a positive and negative effect. The positive is that the location of the business is good and useful for many as Stockport, where the company is based, is a commercial area.** But the negative is that those customers did not look round for the best deal and only used L & C as it was local and convenient even though they may be happy with L & C's services but now that times are herd in the economy many people will want the lowest prices at the best quality so L & C may see those customers leaving as they have found somewhere else which is cheaper and better quality even though they might have to travel a bit to claim them. Not one customer I asked made any suggestions for improvements of the business; this is a positive sign, as it shows they are pleased with L & C garages service. But this was only a small amount of customers also they might have been in a hurry and not wanted did not make the effort to answer this question or was intimidated by the manager being so close and didn't want to say any improvement the business might improve from with him standing a few feet away. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Microsoft Case Study. Objectives, structure and marketing.

    The basic customer service request could be to answer telephone calls, take on orders, mass on messages from one area to another, resolve any customer disputes etc.... Microsoft's customer service staff will also take on; any form of complaints, returns / exchange or any general queries by customers.

  2. The Diversity of Distribution Channels in the Retailing Industry

    to Pets at Home because with out transport Pets at Home would not be able to send the goods to the customers, storage is also important because with out storage Pet at Home would not be able to store any goods for this reason they need a storage place.

  1. P6: Develop a coherent marketing mix for a new product or service - the ...

    segments Benefits versus features of product or service for targeted customers The way that the product will benefit the customer is through allowing them to have a variety of different flavours of the same product for example chocolates? Concept of product life cycle The product life cycle is an important concept in marketing.

  2. I will be identifying the legal criteria for offer and acceptance in a valid ...

    Consideration however, must not be illegal. A contract isn?t valid if the consideration involved in it is illegal or immoral. Consideration also can?t be one-sided, it has to always move from the promise to the promisor, and that emphasizes the idea that there is a consideration in form from both the parties in a contract.

  1. Case study of the Unilever Company

    Also, with new technology the company will need workers with new skills which makes more difficult because is not easy find high skills workers for this new machinery. The effects of globalization on Unilever companies have proved to be positive as well as negative in all aspects.

  2. Methods of exporting to new markets.

    If selling through agent or distributor, begin search for suitable agent or distributor in each foreign market. 5. Select agent or distributor 6. Negotiate and sign agency or distributorship agreement. 7. Fill orders, as and when received. 8. Monitor performance of agent or distributor.

  1. I will be investigating and explaining the ways in which the business I have ...

    indicated that they used the media for marketing purposes. Also as seen in the graph it is clear that there are many benefits of social media marketing. Furthermore there are different types of advertising such as; informative advertising includes the advertisements that aim to provide the customer with information about the product.

  2. RELATIONSHIP MARKETING - factors affecting customer satisfaction

    teaching employees about customer expectations, perceptions and problems 7. eliminating role conflict among employees by involving them in the process of setting standards 8. measuring employee performance and link compensation and recognition to delivery of quality service 9. develop reward systems for employees 10. empowering employees with decision-making along with accountability 11.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work