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Product. My business if a fast food restaurant and the products that are going to be sold there is food and drinks. My fast food restaurant will sell all sort of food such as chips, burgers and pizza

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Product: My business if a fast food restaurant and the products that are going to be sold there is food and drinks. My fast food restaurant will sell all sort of food such as chips, burgers and pizza as it gives my customers more to choose from. Unlike my major competition, they only specialise in one particular food such as Pizza Hut specialises in pizzas and McDonald specialises in burgers. Although my business will sell a mixture of different foods, it will mainly focus on selling pizza as there is more demand for it as gathered from my primary research, 40% of the total people surveyed said they normally purchase pizza when buying at a fast food outlet. The pizza of offer will range in sizes from small (7 inch), medium (9 inch), large (12 inch) and extra-large (15 inch). The topping that will be used, are organic as it is my unique selling point which makes my business stand out from my competitors. I have chosen to offer organic ingredients because I had asked this question on my questionnaire and the results show that 70% of males and 60 of females prefer organic. ...read more.


One of the objectives for this aim was to provide good customer services which I will be providing with the free dips in bottles. My secondary research shows that only one of my competitors (Ali's Fast Food) only offers free dips. My major competitors including Pizza Hut and McDonalds charge for their dips and even then, they are provided in a small tub which is very small. My other local competitors, 2 in 1 pizza, charge customers for using the dips provided in the bottle. A short while ago, they used to provide it for free but now they are charging for it. Desserts will also be sold at my fast food restaurants. The desserts that will be sold are: Apple pies, cheesecake, cookies, G�lla (Rose scented pastry with cream, syrup and pistachio) and Visne Hosafi (Cherries in syrup served with vanilla ice cream). According to my secondary data, G�lla and Visne Hosafi are desserts that are not sold me any of my competitors therefore offering this will make my business stand out. Soft drink can be bought ranging from Coca Cola, Pepsi, Fanta, 7up, Dr Pepper and Tango. These drinks will be served in a polystyrene cup with a straw and come in different sizes i.e. small, regular and large. ...read more.


The waiting time should be no more than 5 minutes from the time the order is taken. For delivery, waiting time should be no more than 20 minutes. This includes the time the order is takes to the time the order is delivered to the customer's house; therefore maximum effort will be given to ensure orders are taken as quick as possible. Failing to comply with this time limit will mean the customer will get frustrated and are not likely to shop there again. In drastic occasion, they could refuse to take the order. When the customers are ordering in store or over the phone, the employees who in charge of taking the order is to greet them before the customer before they take the order and give them a valediction before they hang up. This is done so the customer's feels like the business actually cares about them. Offering all these customer services would enable me to meet my objective for my third aim which was to provide my customers with good customer services. In providing good customer service, customer are more likely to come back to my business which will allow me to me my second aim of increasing sales which as a result, will allow me to meet my first aim which is to increase profit. ?? ?? ?? ?? ...read more.

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