• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion. Here are ways to improve promotion:

Extracts from this document...

Introduction

Promotion is used to inform, persuade and make people more aware of a brand and obviously improving sales figures. The most common type of promotion is advertising. Advertising cam be done through TV, radio, journals, cinema and using the outdoor environment (posters). The different segments of community will affect the topes promotion chosen as well many other variables e.g. cost. For example If you wanted to advertise Football match you could show it as a sponsor of a match advertise on TV on a commercial break. Here are ways to improve promotion: * Packaging - This refers to the way the product or service is presented to the customer - packaging is there for 2 reasons; it protects and decorates the products, they both help promote the product. * Personal Selling - This involves direct communication with the customer, this is especially important to small firms. * Public Relation - This is about promoting the image of the business, for example by sponsoring local events, or being involved in education projects, or having positive articles in newspapers. ...read more.

Middle

* Public Relation - This will improve brand image as customers will recognise "that logo". It will also increase the numbers that will enter the shop because more people will know about it. * Sales Promotion - This will increase sales and increase the number of customers. * Advertising - This can increase sales, increase customers, improve brand image; it can do anything as long as it is used in the correct way. Here are the Disadvantages of the different methods: * Packaging - This will usually cost the firm more money because of the colour printing and paper etc, it will also take up more space. It causes the firm to lose a vague amount of money. * Personal Selling - This will require more staff if there is a lot of customers, and more staff equals more wages to pay, so this could be quite expensive. The customers might want a staff bothering them, so they might be put off the shop due to this method. ...read more.

Conclusion

It will also suit my main objective which is to survive and to get more people to be aware of my shop. * Advertising - I will advertise on radio and the local newspaper so I can get people to be aware of my shop. I will use the profit that I gained in the first few months to advertise on radio and the local newspaper to increase the popularity of my shop and to get more customers it will help for my shop to survive the rest of the year. I won't be able to afford any other types of promotion during the first few months because profit will be scarce and I will have to spend most of my capital on setting up the shop and stock, I will use the money left over for promotion. I will also be making a promotional leaflet that I will be sending out to people, to get them to be aware of my shop. I will be sending out at local events such as football matches etc and also at the local shopping centre. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. Marked by a teacher

    Creative Product Promotion

    3 star(s)

    each letter can be personalised, the chances of a response are greatly improved. The overall success of a campaign can also be directly measured in terms of the number of responses received. Corporate image Corporate image defines the public awareness of the company itself.

  2. Opening a sandwich shop in huddersfield

    I have then described how the data will be processed. I found that research can be hard. Finding what you need is not always so easy to find. information on competitors, location and consumers was difficult. I had to research to find the information I needed such as the location I will use.

  1. Creative Product Promotion

    It has launched a handled device for electronic books. Sony is extremely proud of their objectives and targets program. Every department is required to have objectives and targets, which are reviewed, at each management review at the end of the fiscal year. This has lead to a very diverse and expansive program and everyone feels that they are participating in continual improvements.

  2. Business studies, product development

    I was interested in finding out if people would like house colours also because if I made a sports bag for Buford school that would have a large target audience. This would mean that everybody in a Buford school sports team would have to buy my bag which would increase sales by a large amount.

  1. Unit 2 Investigating business

    They are unable to offer their shares to the public over the stock market, and the shareholders must also sell their shares back to the business and are not allowed to sell them to other shareholders. Advantages of being a private limited company: * There is limited liability * It

  2. Applied Business Unit 2 Coursework

    This lets the appearance of the advert down. It also does not have the opening and closing date for applicants of the job role which is not that important because old jobs are taken off the website. The last bad thing about this advert was that it did not show the type of placement.

  1. Applied Business Studies

    and realistic; the person running the business is the only one that can decide whether how high the goal should be. If a business truly thinks that the goal they are setting is achievable, then it can be deemed as realistic.

  2. SunCity - developing marketing strategy for problem

    If there is not enough promotion or if the promotion is bad customers may not know about the sunbeds or the positive things therefore I will make recommendations on how to improve the promotion direct it to their target market and how they should counteract the bad media exposure.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work