Promotion - I am part of the Young Enterprise scheme, which is a national education charity. It delivers an exciting, practical hand on business experience to young people.

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Unit 7- Promotion

I am part of the Young Enterprise scheme, which is a national education charity. It delivers an exciting, practical hand on business experience to young people. Our business is called Melting Moments and there are 10 of us in a business and we all have a specific role in the business. There is:

Fatima Mamaniyat - Managing director

Duty: Report overall progress of the group to all members about the business.

Suraya Soni – Sales and Marketing director

Duty: Promote sales and carry out market research.

Halima Jogee – Sales and Marketing director

Duty: Promote sales and carry out market research.

Sakila  – Production manager

Duty: Buy the raw materials and make sure that all the products are up to scratch.

Khatija Adam – Finance director

Duty: Handle money and keep everyone up to date with the budget and other finances within the business.

Donia Sonkor – IT director

Duty: Produce the posters, leaflets and any other promotional materials while we are campaigning our product.

Fahima Seedat – Company secretary

Duty: Record important dates and organise any meetings set by the managing director.

Neelam Iqbal – Human Resources director

Duty: sort out any complaints from customers.

Asfah Akhtar – Other directors

Duty: Do any addition work that needs doing and help out in each department when needed.

Mehreen Aslam – Other directors

Duty:  Do any addition work that needs doing and help out in each department when needed.

Our business objectives are:

  • To make a profit. Selling our products at a higher amount than all the expenses added together will do this
  • To have a good reputation. We will achieve this by advertising and promoting our company as much as possible to get maximum impact. We will also approach our customers in a friendly manner
  • To offer a good customer service. We will make sure that all our customers are satisfied with our products and if they are not, we might exchange or give a refund on them.

 As a business we are selling a variety of candles of all shapes and sizes. We are selling handcrafted candles made by the expertise of each individual in our business. This is a good way of appealing to customers. We also make candles to suit individual needs if this includes a certain design or colour theme to suit them. In addition we buy ready-made candles and then package them ourselves using ribbons, sequins and beads. These candles look more customized and suitable as gifts for special occasions. We see what candles are well liked by our customers so then we can provide more of them. Our aim is to improve the Young Enterprise image. We will do this by making Young enterprise appealing to the students of our school by letting them know what Young enterprise is and what we do as part of it.

Our promotional objectives for the campaign are:

Our promotional objectives meet our business needs because in order to attract more customers we will need to make people aware of our business and what, when and where we are selling. Our advertising materials are leaflets, brochures and posters. These will attract customers and therefore they will come to our business to see what we are doing and then we will also be able to find out if our promotional campaign worked. We can do this by asking people who come to our stall, how they found out about it and if they would buy anything now they have seen what we are selling. We will also be able to see if our posters, leaflets or broachers are persuasive enough to make people want to buy our products. The more we advertise to make people aware of our business, the more customers we make, therefore our sales would increase and we will make a profit.

Our promotional objective of trying ‘to reach out to all different age groups’ helps us provide a good customer service which is one of the business’s important needs in order to be successful and have a good reputation. If we satisfy our customers by providing products for all ages and designs and styles that they want, our customers will enjoy buying from us because they will find out what they need and again our sales will go up so will our profit. But in school it will be different because we will all be categorised as teenagers so we won’t know if we are reaching out to all ages or not.

Our other promotional objective also helps meet the needs of our business. For instance, if our business needs to be the best at what it offers, we have to show that our product is better than that of a competitor through promotional activities and the production of good quality candles. If we achieve this objective then we will meet our business need. We will beat competitors and attract more customers and reach our aim of making a profit.

The appropriate promotional activities that we will have to carry out for the stall in school are putting up posters around school and in the registers so that we get as many customers as possible. Our market size will be very small as we are only going to advertise and sell in school and are not going to sell to the public. We could also go in to assemblies and take some of our products to interest students. This would make people come to our stall even if it is just to look at our products. In school we know who are customers are so it makes it easier for us to promote our product as well as our business. Telling people face to face about our stall in school is an effective way of attracting more customers.

Join now!

When we are promoting our product and business while we are at the trade fair in White Rose we will put up posters around the White Rose building and also have members of our business to hand out pamphlets to people who are there. This is to make sure that the shoppers at White Rose are aware of our business as posters can be easily ignored if there are a lot of people about or even deliberately. White rose also has an indoor radio for the shoppers. We may ask them if they could tell the customers at White ...

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