• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion The different types of promotion are sales promotion which is where a business will part on certain offers

Extracts from this document...

Introduction

Promotion We use promotion to inform customers about a product, or business(espacially when new or changed), to keep a business ahead of its competitors, to create or change the image of a business and to maintain or increase sales. These aims will be used as necessary by a business, though they all try to keep sales at a level which is satisfactory for the business. As a business develops, the emphasis of promotion will change. For example when Sega first introduced its games consoles into Britain, its promotion was aimed at making people aware of the name 'Sega', which at that time was unknown. As the name began to be accepted, the emphasis of promotion switched to the products it was selling, such as Dreamcast. ...read more.

Middle

Public relations are when a business deals with influencing public opinion, through the presentation of a client's image, message, or product. The advantages of Public relations are the public will get to know about you personally and you will get alot of information about your customers. The disadvantages of Public relation are that it will take alot of time to issue and it may be quite expensive. Sponsorship is when you try to get your business known by paying a big franchise to broadcast your name under theres for example Thomas Cook and Rbk are paying Man City to sponsor them and wear there name on there shirts. ...read more.

Conclusion

The methods I am using are Sales promotion and Advertising. I have chose these methods because at first I will need to sell alot of stock to keep my business survivng at too make some profit. Then I will be using cheaper versions of advertising such as billboards or newspapers to start off with. I think this would be best for my business because its going to be a small business for quite a long time. I haven't chosen Public relations beacause it doesn't promote your business to a wide range off people and it takes alot of time, I haven't chose sponsorship because as I am running a small business at first people won't get information about my location and contact numbers etc. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Business Aims and Objectives.

    However, this has meant that some shops and stores on the south coast of England now compete with French superstores for their customers who may prefer to cross the channel to save money. Economic conditions However well a business manages its own activities, its success will depend on conditions in the economy as a whole.

  2. This coursework that I intend on completing will be based around setting up a ...

    This can then work in to projected sales that will be part of my finance section. Prices will be discovered through the use of a questionnaire. SHOULD ANYTHING ELSE BE SOLD? Many shops not only sell CD's but they also sell products ranging from posters to magazines to LP's to clothes.

  1. Articles on franchise

    The profit should be generated through the ongoing fees and the royalty payments. However A proportion of the fee will be used by the franchisor to help finance costs such as franchisee recruitment and developing the franchise system which is perfectly justified as it will benefit the whole network.

  2. Primary Types of Diversity.

    (Diversity, 2007) Each employee's unique talents, perspectives, and life experiences are critical to the company's success. Encouraging employees to support small and minority owned businesses, and those owned by other disadvantaged groups when seeking new sources of supplies and services.

  1. Introduction to sales promotions

    Television is by far, the most beneficial way to advertise or promote a product due to the large numbers which happily watch TV in the comfort of their own home, or perhaps somewhere else. The sales promotion: * Buy 2 bottles of coke and receive a free 'Coca - Cola',

  2. ICT & Sales

    Organisations who do not sell a specific product also use the same sales strategies. Charities keep customer databases and write appeal letters to the people on them. ICT in Finance How the finance department uses ICT will depend on the exact nature of the business.

  1. I will be comparing the difference between types of ownership and the industrial sector ...

    all co-affairs are public with publications on accounts, profits and application of funds that can be found on the INTERNET or business newspapers. Shareholders have limited liability so they wouldn't lose the money they have invested but will lose all the profit they have gained.

  2. The business the report will be talking about will be an Internet Caf.

    references, and this way it is easier to keep track of money that is on its way. Money is not the only problem I will encounter because my image is going to be very low as I do not have the resources, time or money to use advertising so my company is very much relying on word of mouth.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work