Q: Evaluate Flybe's chosen strategies in the light of the changes it faces

Authors Avatar

Flybe

Q: Evaluate Flybe's chosen strategies in the light of the changes it faces (20)

Flybe have announced further expansion of 3 routes, including from Belfast to Bristol, which it has taken over from Ryanair. Ryanair, along with eastJet, are the two leading competitors in the makret; Ryanair are said to to be 'the largest airline by international passenger numbers' in reference to the business review magazine. The additional flights should add strength to Flybe's UK budget airline market share. However it is unknown whether the routes are known as 'thin routes' such as  the Manchester to Jersey route; 'thin routes' routes will mean Flybe's strategy of driving down unit costs will not work. The acquiring of the routes therefore will likely help Flybe's position in the UK market,  by also detracting from a competitor, but would also use resources that Flybe may want to use elsewhere such as in Europe. Howver, the problem of being a 'thin route' appears likely to be non-existant seeing as the routes from from a major capital city to three busy and used airports. The acquiring of the flights will help Flybe's position in the longer term in their UK market.    

Join now!

Another of Flybe's strategies to initially purchase of 35 jets, with the option to buy a further 105 aircraft. The jets contain 88 seats, fitting with Flybe's current 70-120 seater jets, thereby maintaining their current successful crop of aircraft. The purchase of the jets would likely reduce Flybe's current average age of modern aircraft from the 3.8 year current figure, helping to further save fuel efficiency whilst also to reducing their unit costs thus making Flybe more competitive. The purchase of the jets will also mitigate Flybes's claim as to being environmentally friendly, an ever-growing consideration that consumers are ...

This is a preview of the whole essay