Recommendations I would make to a small business considering setting up a website

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Doing Business Online

Unit 8

Recommendations I would make to a small business considering setting up a website.

  1. The website should have a simple name so that people can remember it such as Bullring and Amazon

  1. The website should have labeled buttons/ link so that the user knows what to do or where to go next.

  1. The website should be clear and easy to read and not have a font which is difficult to read. E.g. Amazon and Bullring have a simple font (Arial) this is easy to read and is also simple.
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  1. The website should be up to date with information so that when customers search the website they should have the current information.

  1. If the website sells products then they need to make sure that they have the delivers planned such as how many drivers.

  1. They will have to plan out so that when a user uses the website account for future references the website should remember.
  2. They also should have at least 2 or 3 different languages translated; this will make it easier for customers from different countries.

  1. You ...

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Here's what a star student thought of this essay

With point 7, there have described apart of one term. However there haven't mention the technical term which could achieves them high marks. The term the student could use is 'Website Accessibly', where an internet user at an disadvantage has the ability to still access the website with ease. This links in with proving three different languages, as the student has states on the report.

The report states a number of clear and accurate recommendations for a small company on-line. However this is quite basic, which is quite disappointing as these are good points. The student would need to explain why a small business should implement the suggestions. If I take the first recommendation I would write 'There are a wide range of websites on-line, and due to the scale of the internet it's quite easy to forget a name of a website, and it's vital that the website has a simple name, otherwise this will loose out to their competitors which may have more simple names to remember.'. By stating someone on the lines of the above, this would justify the recommendation for the small company. As small companies may not have the skills required. This would allow the small business to understand why to implement that recommendation.

In summary, the report gives 15 recommendations which are quite good. However there aren't developed, and these points will need to be justified to achieve high marks. The report gives 15 clear recommendations, alongside a number of examples to link with the student's background understanding. This will show the examiner that the student clearly understands the key points in setting up a website on line, especially hen it's a small company.