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Report - Long PEST Analysis of ASDA Superstores.

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Introduction

Report - LongPest Analysis of ASDA Superstores Introduction ASDA, is the Britain's best value food and clothing superstore, and became part of the Wal-Mart family on 26 July 1999. Wal-Mart stores, Inc are the world's largest retailer, with $191 billion in sales in the fiscal year ending 31 January 2001. The company employs more than 1 million associates worldwide through nearly 3,500 facilities in the US and more than 1,000 units in Mexico, Puerto Rico, Canada, Argentina, Brazil, China, Korea, Germany and the UK. More than 100 million customers per week visit Wal-Mart Stores. ASDA is a private sector organisation, and before Wal-Mart took over ASDA, ASDA Stores were only based in the local and national parts of UK. After ASDA became part of the Wal-Mart family, are now spread globally around the world. I have chosen this organisation because I can obtain information easily as I have an ASDA Superstore two minutes away from my house in Longsight. I have produced a LongPest grid for ASDA Plc. The LongPest grid is explained in detail below. For the LongPest grid for ASDA Plc, see separate sheet. Political - Local/National level The political element of the external environment remains the same for the local and national levels because the ASDA Superstores are only in Britain. ...read more.

Middle

In 2000 ASDA opened Britain's first multi-lingual superstore in Bradford, West Yorkshire. The store features customer service signage in three languages - Urdu, Punjabi and English. Forty seven per cent of the new colleagues employed are Asian, again meeting ASDA's commitment to reflect the local population profile in the workforce. Asda leads the way in giving customers the products that they want at the best possible value Socio-Cultural - Local level Asda can help put life back into areas of urban deprivation and have an unrivalled record of developing stores in such locations, e.g. Moss side, Longsight, which re the are the areas of Manchester. The store - an ASDA Wal-Mart supercentre - will bring �40 million of investment and �1,000 new jobs to an area of Manchester that has been designated for regeneration in line with the government's recent Urban White Paper. Socio-Cultural - National level The Wal-Mart name appeared on a UK store for the first time in 2000, when the first ASDA Wal-Mart supercentre opened in Bristol, bringing a unique shopping experience to British customers with the best of both organisations' products on offer. ASDA leads the way in giving UK customers the products that they want at the best possible value. ASDA has always been committed to keeping prices permanently low, something that ASDA's customers value and recognise. ...read more.

Conclusion

ASDA is running a number of innovative alternative energy trials, and introducing the latest energy saving technologies into stores and distribution centres. Another technological advance introduced a few years ago is shopping via the Internet. People now use the Internet system to do their shopping rather than visiting the store. The Internet shopping can be more useful for customers such as for families, because if both couples work and not have time to visit the store, and also shopping can be delivered to their homes. Also Internet shopping can be useful for pregnant women, retired/pensioners and disabled people, who have difficulty in travelling. The above aspects also apply to the global level due to ASDA being part of the Wal-Mart family, which is a large organisation spread across the world; although Wal-Mart stores will have more technological advancements. For more information on ASDA, refer to appendices 1-8, and/or visit the website at www.asda.co.uk. Conclusion ASDA is a well-established organisation and communicating well with their customers and have made a lot of improvements. As ASDA has joined the Wal-Mart family, ASDA stores are working much more better and making more profits from a large number of customers due to attracting more customers to achieve both of the ASDA and Wal-Mart products under one roof. ASDA has more socio-cultural and economic aspects and ASDA's main competitors would be stores like Tesco, Sainsbury, Kwik Save, etc. 04/05/2007 1 ...read more.

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