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Report On Marketing Structures.

Extracts from this document...

Introduction

Business coursework 2003 REPORT ON MARKETING STRUCTURES I have decided to start a new business in Kiev - Private psychology center "Le Ciel" My psychology center will give All kind of psychology consultations from 4 different doctors of psychology. Our service includes private psychological sessions for children, students and adults solving problems such as panic and fears, depression and other mood disturbance problems, family or partnership problems, personal or emotional problems and others. Psychology for Business is also available as psychology testing of staff and psychology consultations for workers in big or small business companies. Psychology center "Le Ciel" is based on the knowledge that people's better understanding of themselves and others in their workplace can lead to lasting increased effectiveness and to professional and personal development and growth. Where will it be? I am going to rent an office in the center of the city with approximately 5-6 rooms. What type of business? As doctors are not allowed to limit their liability, the type of a business is partnership with four doctors of psychology involved, but with unequal control and unequal voting rights. The director of the center is Dr. Helen Shkrum. How will it work? At first I am going to do an action (business) ...read more.

Middle

Do you think that psychology service is needed and that it can help people? mYes m No 6) What location do you prefer for a psychology center? m Krechatic m Vladimirskaya street m Artyoma street m other 7) How much can you spent on a psychiatrist for ONE consultation if you needed to go there? m not more than $10 m from $10 to $100 m from $100 to $200 8) Do you think that students should have special psychology sections in schools? m Yes m No If not, why? ...................................................................... ...................................................................... ...................... 9) Please write your comments and wishes on our service. ...................................................................... ...................................................................... ...................................................................... ...................................................................... ............................................ I have given my questionnaires to 10 different people and I have collected the results. A lot of answers surprised me and made me change some of my decisions about my business. [image003.gif] Most of people agreed that the best place for a private psychology center is Vladimirovskaya street. I was really surprised about the answer to the 3^rd and 4^th question: 2 people out of 10 said that they have never been to a psychiatrist and 6 out of 8 said that they go to a psychologist rarely. From the other hand 9 out of 10 said that my service is needed and important and all people from the group age 19 -30 said that they can pay from $10 to $100 for a consultation. ...read more.

Conclusion

� I will also lower the prices and make the promotion company bigger - probably I will need to start an advertisement on the radio and TV so more people will get to know about my business. � For this also new banks loans will be needed and maybe I will have to find partners for my business. Problems I think that the main problem with starting this business - a private psychology center is hidden in such factors as: v Psychological condition of people. As I have found from my questionnaire many people have never visited a psychiatrist, don't have time, money and will to do so and think that only people who have diseases, illnesses and serious psychological problems need to see a psychologist. v Political situation in Ukraine is also important - as the taxes are much higher than any European or other developed country in the world and the average person's salary is very low I can say that my psychology center will be opened only for people whose living level is much higher than the average, also to big industrial companies and to international companies that work in Ukraine or have franchises here. v My competitors are psychologists that work for the Emergency Free Service and for the Government clinics that's why people will prefer to get free consultations from them. ...read more.

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