Report On Marketing Structures.

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REPORT ON MARKETING STRUCTURES

I have decided to start a new business in Kiev - Private psychology center Le Ciel

My psychology center will give All kind of psychology consultations from 4 different doctors of psychology.

        Our service includes private psychological sessions for children, students and adults solving problems such as panic and fears, depression and other mood disturbance problems, family or partnership problems, personal or emotional problems and others. Psychology for Business  is also available as psychology testing of staff and psychology consultations for workers in big or small business companies.

        Psychology center “Le Ciel” is based on the knowledge that people's better understanding of themselves and others in their workplace can lead to lasting increased effectiveness and to professional and personal development and growth.

Where will it be?    

        I am going to rent an office in the center of the city with approximately 5-6 rooms.

What type of business?

As doctors are not allowed to limit their liability, the type of a business is partnership with four doctors of psychology involved, but with unequal control and unequal voting rights. The director of the center is Dr. Helen Shkrum.                                                                                                                                                                                                                                                                    

How will it work?

        At first I am going to do an action (business) plan with the things I expect to do and achieve.

What business problems do I have?

        - As it is the new business, the number of customers will be quite limited

        - A lot of money is needed to start the business

        - I need to hire professional staff and plan their salaries

What can be the solutions?

        - At first I will advertise my business, as promotions helps to get both new clients and investors. I will include advertising a psychology center “Le CIEL” using business cards, posters, brochures, probably an advertisement on TV, in a news paper and making a Web site.

        - I am going to plan financial matters so, that the profit will cover the costs: cash flow, loans from banks, creditors/financial records, details of pricing (break even point, rent and so on)

        -staff will contain of approximately 9 people: 3-4 doctors of psychology, 2 secretaries, 2 cleaners and a manager. Probably I  will need to make an advertisement that will help me to find highly qualified staff.

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Action plan

Questionnaire

Since marketing is giving the customers what they want, it makes sense to find out what that is. There are two type of research – field research and desk research.

        I prefer field or primary research as it is useful to find new information and getting to know customers’ views on my service. From the other hand it is expensive to collect and time consuming when desk research is much cheaper and easily found in government publications, newspapers and magazines but it is not always relevent to your needs and can ...

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