• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. 9
  10. 10
  11. 11
  12. 12
  13. 13
  14. 14
  15. 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. 20
  21. 21
  22. 22
  23. 23

Report on six original documents

Extracts from this document...


Report on six original documents GURBIR SONI AVCE ICT UNIT ONE 1.0 Terms of Reference 4 2.0 Procedures 4 3.0 Findings 4 3.1 Somerfield Application Form 4 3.1.1 Purpose 4 3.1.2 Layout 4 3.1.3 Content 5 3.2 Abbey National Application Form 6 3.2.1 Purpose 6 3.2.2 Content 6 3.2.3 Content 7 3.3 Halfords Application Form 7 3.3.1 Purpose 8 3.3.2 Layout 8 3.3.3 Content 9 3.4 Evaluation 9 3.4.1 Somerfiled Application Form 9 3.4.2 Abbey National Application Form 10 3.4.3 Halfords Application Form 10 3.5 Comparison 10 3.5.1 Writing Styles 10 3.5.2 Presentation Styles 10 3.5.3 Layout 11 3.5.4 Content 11 3.5.5 Purpose 11 3.5.6 Common Elements of Similar Documents 11 3.6 Somerfield Leaflet 11 3.6.1 Purpose 11 3.6.2 Layout 12 3.6.3 Content 12 3.7 Abbey National Leaflet 13 3.7.1 Purpose 13 3.7.2 Layout 13 3.7.3 Content 13 3.8 Halfords Leaflet 14 3.8.1 Purpose 14 3.8.2 Layout 14 3.8.3 Content 15 3.9 Evaluation 15 3.9.1 Somerfield Leaflet 15 3.9.2 Abbey National Leafler 15 3.9.3 Halfords Leaflet 15 3.10 Comparison 15 3.10.1 Writing Styles 16 3.10.2 Presentation Sytles 16 3.10.3 Layout 16 3.10.4 Content 16 3.10.5 Purpose 16 3.10.6 Common Elements of Similar Documents 16 4.0 Conclusion 17 5.0 Recommendations 17 6.0 Appendix 18 6.1 Appendix one - Somerfield Application Form 18 6.2 Appendix two - Abbey National Application Form 19 6.3 Appendix three - Halfords Application Form 20 6.4 Appendix four - Somerfield Leaflet 21 6.5 Appendix five - Abbey National Leaflet 22 6.6 Appendix Six - Halfords Leaflet 23 1.0 Terms of Reference The main goal of this report is to analyse and compare formal documents into depth. This includes talking about purpose, layout and content of the documents. Comparison of two formal documents from three different originations will also be carried out. There will be a conclusion at the end of the report. This conclusion will give the overall view of the two original documents from three different originations. ...read more.


is filled with terms and conditions. These terms and conditions can be found on most of the application forms. The last section is the application form. This section has seven subheadings. The questions in this application form are open end questions. This section ment to be ripped so that customer can post it to the company. The information is formal. There are not many technical terms used in the content. The sentences are fairly small but effective. There are many images used on this application form. These images makes this application form looks like a leaflet. The reading age of this application form is high, around twenty. 3.4 Evaluation 3.4.1 Somerfiled Application Form This Somerfiled application form has many good and some bad things about it. Some of the good things about this application form are that the picture and the colour scheme makes it looks very attractive. The information is minimum but it works well. Another good point about this application if that the questions are small and are straight to the point. This is due to the fact that the Somerfiled saver card comes with the card it self. There are not many bad things about this application form but one of the bad things is that there are extra space takes by terms and conditions. Terms and conditions are printed twice on this application form. 3.4.2 Abbey National Application Form The abbey national application form looks very dull. There are no images on this application form and there is loads of information on it. Even at the back it is filled out with size eight fonts. Either than the bad things, the good thing about this application form is that this at least this application form has a colour scheme. 3.4.3 Halfords Application Form A good thing about this application form is that this application form looks like a leaflet. This is because this application form uses many images and it is folded like a leaflet. ...read more.


The information is laid out in tables in Somerfield application form whereas information is laid out with bullet points and numbering. The Halfords layout if the best layout as it is simple layout, nothing too fancy. 3.10.4 Content The content of Somerfield and Abbey National leaflet is very similar as they both communicate something other than products or special offers. The Halfords leaflet communicates special offers. There is lots of information in Somerfiled leaflet and Abbey National leaflet. Halfords leaflet only has limited content. 3.10.5 Purpose Purpose of the Somerfield and Abbey National leaflet is very similar. Both provide information to the customer rather than advertise products. The purpose of the Halfords leaflet is to advertise special offer. 3.10.6 Common Elements of Similar Documents The similarities between all the leaflets is that they all provide customer will new information, whether its about new product or general information. The Halfords provide customer with new special offer and Somerfield and Abbey National provide customer with general information. 4.0 Conclusion In conclusion, all the six documents are just perfect for the environment that they are ment for. Each of the six documents has more good points which out balance the bad points. I have found out that whether it is application forms or leaflets, the use of colours and pictures can be very affective. The design effort in formal documents can help the company sell more products or promote products efficiently. 5.0 Recommendations The Abbey National application form is too dull. This document needs more colours and maybe a larger company logo to make it attractive. Abbey National leaflet has also got a lot more potential. Use of attractive colours and images can make the document or break the document. 6.0 Appendix 6.1 Appendix one - Somerfield Application Form 6.2 Appendix two - Abbey National Application Form 6.3 Appendix three - Halfords Application Form 6.4 Appendix four - Somerfield Leaflet 6.5 Appendix five - Abbey National Leaflet 6.6 Appendix Six - Halfords Leaflet ?? ?? ?? ?? Comparison Report (Second Draft) Hardeep Virdi AVCE ICT Page 1 of 23 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Characteristics of this management style are: * The management makes all the decision or the business. * The workers have to obey and comply. * Employees tend to be less motivated and become lethargic and distant * Suited to hierarchical structure because of the chain of command and flow of

  2. In this assignment I am going to produce a detailed business report on a ...

    The international standard ISO 9000 certificate indicates to potential customers that the quality procedures of the certificate holders are reliable and, by implication, they are capable of delivering consistently the promised quality product and service. This shows that Tesco buys goods and services that meet the quality standards.

  1. Business report on Marks and Spencer.

    M&S said the return is conditional upon the approval of shareholders and the High Court. Commenting on the announcement chairman and chief executive Luc Vandevelde said the return of capital "will enable us to improve the potential for a faster rate of earnings growth and create a more efficient balance

  2. I have been asked in this assignment to write a report about Asda and ...

    fit for the purpose for which they were purchased and free from faults. Also aspects of the quality include freedom from minor affects, appearance and finish, durability and safety. Also it is the seller, not the manufacturer, who is responsible if goods do not conform to contract.

  1. Business Report on Manchester Airport PLC.

    market research provides the airport with invaluable sources of information to help it make decisions and develop long-term business strategies. The role of marketing is to promote the airport and its products to a specific target market; it is also responsible for the increasing awareness and appeal as potential business partners to airlines and tour operators around the worls.

  2. Free essay

    Managing information

    Disadvantages: * Discouraging people with less technology advantages. * Internet availability. * Connection tariffs. * Speed of technologies advance outsmart the users' possibilities. * Technical disabilities need more acquired knowledge. * Centres on one specialisation at a time. * Learning a lot in a particular study field is not necesarilly useful.

  1. In this report I intend to create a detailed report of Tesco's.

    Items like microwaves and fridges are now on sale, Tesco must compete on the fashions, and standards of other shops in order for customers to buy from there shop. * To improve the bakery-in store On of Tesco's main selling points is the bakery.

  2. Aim of this Report is to discuss Soft System Methodology in detail and apply ...

    One of the very good steps, as per the Author, taken by him is to open three prototype stores where all new initiatives and concept would be tested and brought George to design clothes for M&S. 2.1 Authors views The company is facing lot of small-small problems, rather than one big problem.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work