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Report On the Documents of Transport Companies.

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Introduction

REPORT ON THE DOCUMENTS OF TRANSPORT COMPANIES For the attention of: T J Hutchison 27th November 2003 Managing Director of Mega Haulage Ltd (A) TERMS OF REFERENCE In response to a new venture into the business world the managing director of Mega Haulage Ltd, a recently established haulage company recommended that a report be made viewing the documents of other haulage companies. This was in an attempt to get an idea of how similar haulage companies to themselves conduct their business and how they structure their business documents for day-to-day usage. The report is to be submitted on the day of the 18th December 2003. (B) PROCEDURE In order to view documents from other haulage companies to see what variations there are between the common documents used daily within the business, the following procedures took place: * I asked my mother to bring home some examples of the day-to-day documents that she uses at her workplace as she works for a successful haulage company * I asked my mother if she could also get hold of some documents from other haulage companies that she may know of and deal with * I visited several haulage company offices myself in an attempt to gain more documents that they regularly use * I contacted some haulage companies by letter asking for some documents to help compile a report but unfortunately I did not receive a reply from any of them (C) METHOD I asked my mother if she could bring me some regular documents that she uses on a daily basis at her work as she works for a haulage company. She managed to get me company brochure, two letterheads and a business card. I also asked my mother if she could get documents from other haulage companies that she may know of and deal with but unfortunately due to legal rights she was not permitted to do this. ...read more.

Middle

The title is in a light blue filled box with large bold white text that stands out well on the white page. When names are mentioned, which occurs regularly throughout the brochure they are highlighted in bold text so they stand out from the page, for example when quotes appear by members of staff their names appear in bold text. These quotes are written to persuade any potential customers that Neill and Brown is a good transport company because somebody said so. Altogether there are 9 coloured photographs and one colour picture, which is a logo of an associate partner. The paragraphs on the page are mainly in a formal, black text that is roughly sized 12. 2.0 Comparison of Documents 2.1 Business Cards When looking at both of the business cards I think that overall the one from Neill and Brown is the better one. This is mainly because of the layout as it is a lot clearer and it is not too crowded with text and pictures, even though it is physically smaller in size than the ALS one. Also the use of colours on the Neill and Brown business card makes it more pleasant to look at as there is a good variation between the blue and black text, whereas on the ALS business card the only variation in colour of text is the name of the person whose business card is it, the rest is just blue. Looking at the company logos the Neill and Brown one stands out more from the paper in my opinion because of the 3-D blue and green globe on it, but the ALS logo doesn't have and kind of 3-D effect, just a plain red blue and yellow pattern. The company logos are both positioned on at different sides of the business card but I do not think this really affects how good the business card is. ...read more.

Conclusion

5.3 Brochure In order to establish your company amongst some of the leading competitors in the transport company market a brochure is the ideal way to get the message across of what your company does and how it does it. To grab attention a brochure must be bold and extremely colourful to make it stand out. I recommend a front cover with a large company logo and other colourful images such as photographs and cartoon images. The company name should also be included in large letters so that the reader knows which company they are looking at when picking up the brochure. The design of the actual inside of the brochure, to create interest from readers must be something original and different that you will not come across regularly. This will make people take notice and they will be more willing to read your brochures if it's in a different style to what people are used to. To avoid confusion the pages should be numbered because reading previous brochures I became confused at a few that didn't have page numbers. A good idea would be to have a contents page because that would establish some sort of order to your brochure and organise things into their place. The brochure should contain photographs regularly as these can back up any text that you include as evidence that a certain event did actually happen. The pages should be fairly well balanced with approximately 65% text and 35% pictures to give the desired effect of a brochure. Throughout the brochure use captions with any photographs that are included to make sure the reader knows what the purpose of the photograph is and try to stick with a maximum of three different fonts. This will make the page look tidy and will also allow you to change the font at appropriate times so that the reader does not get bored of seeing the same things. ADAM WATSON Signed:...................................................Chairman Transport Company Analyst Report on the Documents of Transport Companies 27th November 2003 Page 1 ...read more.

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