• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research Methodology

Extracts from this document...


Research Methodology (Using appropriate methods of market research) To make sure that I use appropriate methods of market research, I have planned out everything that I am going to do to find out all the information I need to sell my product successfully. I will make a questionnaire about cereal bars to ask people in my area. I will use this questionnaire to find out what people like about cereal bars and all the things that they would like to be a part of a cereal bar; This will give me an idea of what the public want. I need to make sure that all the questions in my questionnaire however, are all relevant to the information that would be useful to me, so then I'm not wasting any time. I will then make some samples of my cereal bar for the public to taste and comment on so I know if my product is tasty enough to be on the market and if it will be any competition for the existing cereal bars on the market. I will then use the internet to research into the other cereal bars that are on the market by looking at their internet websites and asking them a few questions by email or telephone about their marketing techniques. ...read more.


I now know what the customers will want from a new cereal bar. I know where they should be sold, that they should be healthy, a good price range for my product and that the main customers that I will need to focus on are mainly women between the ages of 26 and 60 (employed people). Most people in my questionnaire said that the taste is very important so I took the time to make a few samples of my product for the public to try. I gave out 18 samples to a selection of people that answered my questionnaire between the ages of 26 and 60 as this is my target market. The following comments were left: 'I thought that the cereal bar was very tasty and that the real fruit chunks were a great addition to the product.' 'Very nice, but a little bit chewy for me personally.' 'I would definitely buy this product if it came into the shops.' 'I didn't like this cereal bar because I don't like strawberries, I would consider different flavours.' 'It looked nice and tasted just as good as it looked' These comments helped me because I now know what a few of my problems are and what I could change about my product before it enters the market. ...read more.


This Information showed me that having just one cereal bar on the market probably wont be enough I will have to use the profit from the first cereal bar to invent more in different flavours and that also appeal to different age groups for my business to be a success. To find out more information about Kellogg's and their products, I have contacted them by email asking them to answer a few questions about their business and marketing techniques. I received an email a few days later, saying that they were unable to answer my questions as it is confidential information. This was a major setback to my research so I asked another company the same questions so that I would still get the response that I was looking for. I decided to ask Alpen (Part of the Weetabix Company). They answered the following questions. Who is the target market for your product? The target audience Alpen focuses on are young female adults between the ages of 18-35 years with an average annual income of �20,000 - �30,000. What advertising techniques do you use? TV, Radio, Internet, Press, Outdoor, Posters, Cinema, Sampling, Price Promotion, Press Release, Posters in public transport, On-pack offers, Prize questions and the Website. What are your marketing objectives? To achieve 40% customer awareness of Alpen among Dutch women between 18-35 Years old (target group), 12 months after the promotional campaign has been launched. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Which social group(s) does the medium reach? ? How many people are reached and at what cost per person? ? How often can the message by put over? (Hourly, daily, weekly etc) ? Can the message be detailed/how long life will it have?

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    forecast is an estimate of likely results based on the information that you already have. The more detailed, the more likely information/data is going to predict accurate predictions of what the research will show. Collection of data Companies should consider the type of data to be collected?

  1. Marketing Research

    Decision Support System: MR helps a marketer to make decisions. It increases the probability of taking accurate and timely decisions and thereby helps to make the most of the available opportunities. 5) Time consuming: MR is a lengthy process.

  2. Applied Business Studies

    A few ways in which businesses can conduct market research is by questionnaires and interviews with the general public. For starting up a business, there are some important things that they have to think about. Market information Through market information the businesses can know the prices of different products that

  1. Unit 2 Investigating business

    To understand our customers' needs, we will need to communicate with them this will help us to work out the exact expectations, it is important for us to know these as we will then be able to provide to them what they want, meaning they will be satisfied with our business, bringing us repeat custom.

  2. Business Enterprise unit 5

    the share of profits and the procedure to be followed in the event of partnership disputes. Advantages of Partnerships Disadvantages of Partnerships I will have more potential to raise more capital, than a sole trader, because there are many more individuals to contribute to the firm.

  1. Market research

    Telephone = Research can be obtained using the telephone. This can be defined as an interview conducted over the phone. There are several advantages and disadvantages of obtaining data/information over the telephone. Advantages * Less costly and quicker than personal interviews * You can reach a wide geographic area *

  2. Marketing Research

    Also communicating effectively with customers to make sure that they have got the product, price all right other wise it might not be a success. Coca Cola need to keep ahead of their competitors to make sure that they don't lose customers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work