• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Research Methods.

Extracts from this document...


Research Methods Primary Research Methods: Primary research is used when existing secondary sources of information have been tapped. To obtain additional market knowledge, organisations make fresh enquiries through forms of field research that yield primary data. This enables organisations to make direct contact with potential or actual customers. Surveys can be based on questionnaires that are conducted as part of an interview, through a discussion group, by post or telephone. This can be time consuming and expensive so only samples of customers who have been very carefully selected are included in the survey. The reliability of data depends on the size of the sample group-is it big enough to draw valid conclusions from which the wider population is accountable for. ...read more.


The quota system is a very popular method of consumer research because it can be clearly defined. Small sized sample groups can be cost-effective and provide an indication to customer reactions and preferences before the product has been launched. The advantages of using questionnaires are that their resulting data is easy to process and the survey can determine the impression whether that person's contribution is important. By contrast a questionnaire comprising open-ended/misleading questions creates problems of interpretation and analysis, as well as in recording data. Personal interviews produce the best response from surveys as they provide additional information and help identify general characteristics. However they can be an expensive method of conducting surveys, if using the probability and random selection systems, interviewers must revisit respondents who are not at home. ...read more.


Consequently information used in secondary research is not directly generated for that particular organisation or purpose. Therefore it can sufficiently irrelevant. The rapid growth of information technology has made research data more accessible and easier to analyse. As a result organisations have more reliable and up to date information. Among the new developments, the use of the Internet has made access to worldwide sources much easier. This modern technology also allows detailed community profiling to be achieved by analysing data by postcode. All this monitoring, profiling and analysis is conducted with complete confidentiality by the organisations when using secondary research methods. Although in some occasions you may need to supplement secondary research by undertaking primary research methods. Kashif Quraishy 12P2 Marketing ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Market Research

    Examples of quantitative information include: 100 units, 100,500 people, 98kg, 25%, 84kph and �23,600. Cadbury Schweppes can use both qualitative and quantitative information as part of their market research because, they are closely linked together. Qualitative information provides the context within which, quantitative facts operate.

  2. Evaluate Data Collection Methods:

    on the scale will earn how much money per hour This will not be the best way because the staff will know their own wages and some other peoples but they won't know it that detailed enough. I will look at the log books, as it will have to correct

  1. Business Organisations - set questions and answers.

    Things like this would upset customers as a hole and would make the company look bad and make them not seem as a professional company in which they are meant to be. This would lead to shareholders being unhappy and probably wanting to sell their shares because they wouldn't be making much of a profit with such an unprofessional company.

  2. The Use of Geographical Information Systems (GIS) And International Technology Transfer by Non-Governmental ...

    The reasonable consensus about the overall long-term goal to be achieved by development assistance is the creation of societies without poverty and injustice, and the functional purpose of development is to nationally and internationally, foster socially just, sustainable economies with accountable, inclusive systems of governance (Fowler, 1997).

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work