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Research project - market research for an elcetronic system to help restaurant waiters.

Extracts from this document...

Introduction

6/24/2011 To Research the feasibility of introducing a new system to restaurants and public houses Asdren Zhubi CONTENTS PAGE 1.0 Executive Summary.........................................................pg 2 2.0 Limitation to project completion...........................................pg 3 3.0 Business case.................................................................pg3 -4 3.1 Findings.........................................................................pg 5-12 4.0 Timeline.........................................................................pg 13 5.0 Evaluation......................................................................pg 13 Apppendix ........................................................................... pg 14 - 19 To Research the feasibility of introducing a new system to restaurants and public houses 1.0 EXCUTIVE SUMMARY I have been asked to write a report to show a research proposal which considers the feasibility of introducing a new process, system, practice or innovation to an organization of my choice. I have decided to introduce a new system in restaurants and bars, which reduces waiting times and improves customer service. In order to consider feasibility I decide to do primary research and some secondary research. Seeing as this is a new system / process there is not a lot of secondary research on the subject. My primary research was based on questionnaires for customers and interviewing management and staff from different bars and restaurants. To gain my results from questionnaires I decided to ask sixty random people from different age groups, gender, professions and income. Each questionnaire had thirteen questions and was based on personal information such as I mentioned before, age, gender, employment status, marital status and yearly incomes. The second part of the questionnaire was more directed to customer's perception of waiting and customer service they receive in restaurants and public houses. ...read more.

Middle

From my next table I will show the customers opinion on what they think whether they receive sufficient customer service. Question asked; Are you happy with customer service you receive from restaurants and public houses you visit? From this we can see the contrast of what people think oppse to what managers think, out of sixty people asked fifteen were happy with the service, twenty six people were not happy with service and nineteen thought sometimes the service was sufficent. Based on the sometimes result this could mean on different resaturants they visit. As A.Z technologies aims to reduce waiting time for customers in restaurants and bars there was a question asked for this to see what the customers opinion was. The question was as follows; Are you happy with the waiting time it takes waiter/es to attend to you? Out of sixty people asked we can see that 52% of those were not happy with the waiting time, 33% were happy and 15% said that they were happy sometimes depending on where they dine and drink. From this we can see that majority of customers asked were not happy with the waiting time, and what I mean by waiting time is the time they have to waiting for a memebr of staff to attend to the customer. In order to get the relevent results for my research project I had to make sure I was asking the right people. ...read more.

Conclusion

6 8 DRAFT LITRETURE REVIEW 8 10 ORGANISE INTERVIEWS 11 12 CONDUCT INTERVIEWS 12 15 ENTER DATA INTO COMPUTER 16 18 ANALYSE DATA 19 21 DRAFT FINDINGS CHAPTER 21 23 COMPLETE REMAINING CHAPTERS 23 25 PRINT, BIND 25 26 SUBMIT 26 28 The values in columns B and C (Start and Duration) represent the number of days from the start date and the number of days required to complete the task. Fig.2 RISK ANALYSIS FOR A.Z TECHNOLOGIES Description High Medium Low Comments Capital * Cost * Customer Satisfaction * Office location * Quality of research * Technology * The restaurant may not have the technology installed I order for A.Z technologies to be installed Time * Training of staff * Transportation * The product is manufactured in Greece and there could be delays in importing the product to UK Utilities * The premises must have a phone line, broad band and wifi installed inside the premises. Fig 3, SWOT ANALYSIS fig 4 PEST analysis Political * Changes in legislation * Government policies * Funding grants to help new businesses Economical * Recession (organizations cutting back on spending) * Increase in taxation * Importing costs * Exchange rates goods are bough in euros sold in � Social * Brand awareness * Comfortabilty using the system * Advertising in trades shows * Stakeholder views Technological * New technology entering the market * Licensing and patent of the product for UK * Access to technology * Maturity of the technology ?? ?? ?? ?? Asdren Zhubi Asdren Zhubi 4 ( 5 ( ...read more.

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