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Researching the Market for Huggies Nappies

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Introduction

´╗┐Albina Bekteshi Marketing What is the product that you are going to develop a marketing mix for? The product I have chosen is huggies. Huggies is the brand name of a disposable nappy marketed by Kimberly-Clark. Huggies were first introduced to the public in 1978. There are different types of nappy?s Huggies provide. There is Little Snugglers Diapers which are designed for newborn infants, and available in step sizes of Preemies, Newborn, 1, and 2. There are Little Movers which are designed for infants who have outgrown Little Snugglers size 2. There is Snug & Dry Diapers which are marketed with the "LeakLock" feature, which is claimed to capture to help prevent leaks. Available in step sizes of 1 through 6. ...read more.

Middle

Also there have been a lot of advertisement done for pampers with less advertisement done for Huggies therefore I would like to improve this by adding more advertisements on TV. What market is it in? The market of the product is baby products/disposable nappies. http://www.marketoracle.co.uk/Article21565.html This diagram shows the UK Population Growth Forecast 2010- 2030. It shows that the population of the UK is increasing which means there will be more people that need our product. In 1942 babies are being born every day which means extra Parents and careers will be looking to buy nappies for their kids. Describe the market and cover: size, growth, typical purchaser etc. (i.e. market share, sales trend, figures) In the United Kingdom on average of 1942 babies are born per day. ...read more.

Conclusion

Aims and objectives Aim: Understand customer needs and wants Objective: To conduct a survey of 20% of population in London by May 2013 : To have 10 test groups trail 6 potential disposable nappies ideas cross the UK by June 2013. Aim: Improve profitability of my nappy product. Objective: To increase my sales of nappy?s in September 2013 by 17% : To raise product price by 6% in March 2014 Aim: Improve public awareness of Huggies nappies. Objectives: To increase advertisement of Huggies Nappies by having advertisements showing on 13% of billboards in Barnet by March 2013 : To introduce promotions for my product in 20% of supermarkets in the UK by September 2013 Aim: Increase market share of my product Objective: To ensure my product of Huggies Nappies becomes the number 1 seller within the Baby product market by the December 2013 : To increase product sales by 33% in June 2014 ...read more.

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