State and explain 3 reasons for your choice of product.
The reason why I have chosen this product is because Huggies versus pampers, pampers seems to be having better votes with 53% but Huggies voting is 47%. The ratings in which are close together however I will not only want to make Huggies the same votes as Pampers but I want to make the company have a better rating. Also there have been a lot of advertisement done for pampers with less advertisement done for Huggies therefore I would like to improve this by adding more advertisements on TV.
What market is it in?
The market of the product is baby products/disposable nappies.
This diagram shows the UK Population Growth Forecast 2010- 2030. It shows that the population of the UK is increasing which means there will be more people that need our product. In 1942 babies are being born every day which means extra Parents and careers will be looking to buy nappies for their kids.
Describe the market and cover: size, growth, typical purchaser etc. (i.e. market share, sales trend, figures)
In the United Kingdom on average of 1942 babies are born per day. This indicates nappies are important item to purchase by the carers/parents as it is needed in an every day to day basis, to fulfil the baby’s needs.
due to the high number of babies being born every day the baby care market is huge as the high number of births per day indicates the market has to have surplus of products for parents/carers to consume so there the product will still be available to buy constantly.
Draw and annotate your product.
What specific area of this market are you going to sell to?
I believe my target market is parents/carers as they are looking after their babies/toddlers which will mean that they need to make sure that they buy appropriate nappies for their babies. The baby or toddler is too young to go and buy themselves the nappies therefore the product will be primarily needed.
Aims and objectives
Aim: Understand customer needs and wants
Objective: To conduct a survey of 20% of population in London by May 2013
: To have 10 test groups trail 6 potential disposable nappies ideas cross the UK by June 2013.
Aim: Improve profitability of my nappy product.
Objective: To increase my sales of nappy’s in September 2013 by 17%
: To raise product price by 6% in March 2014
Aim: Improve public awareness of Huggies nappies.
Objectives: To increase advertisement of Huggies Nappies by having advertisements showing on 13% of billboards in Barnet by March 2013
: To introduce promotions for my product in 20% of supermarkets in the UK by September 2013
Aim: Increase market share of my product
Objective: To ensure my product of Huggies Nappies becomes the number 1 seller within the Baby product market by the December 2013
: To increase product sales by 33% in June 2014
by
albinabekteshi (student)
