• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Researching the Market for Huggies Nappies

Extracts from this document...

Introduction

´╗┐Albina Bekteshi Marketing What is the product that you are going to develop a marketing mix for? The product I have chosen is huggies. Huggies is the brand name of a disposable nappy marketed by Kimberly-Clark. Huggies were first introduced to the public in 1978. There are different types of nappy?s Huggies provide. There is Little Snugglers Diapers which are designed for newborn infants, and available in step sizes of Preemies, Newborn, 1, and 2. There are Little Movers which are designed for infants who have outgrown Little Snugglers size 2. There is Snug & Dry Diapers which are marketed with the "LeakLock" feature, which is claimed to capture to help prevent leaks. Available in step sizes of 1 through 6. ...read more.

Middle

Also there have been a lot of advertisement done for pampers with less advertisement done for Huggies therefore I would like to improve this by adding more advertisements on TV. What market is it in? The market of the product is baby products/disposable nappies. http://www.marketoracle.co.uk/Article21565.html This diagram shows the UK Population Growth Forecast 2010- 2030. It shows that the population of the UK is increasing which means there will be more people that need our product. In 1942 babies are being born every day which means extra Parents and careers will be looking to buy nappies for their kids. Describe the market and cover: size, growth, typical purchaser etc. (i.e. market share, sales trend, figures) In the United Kingdom on average of 1942 babies are born per day. ...read more.

Conclusion

Aims and objectives Aim: Understand customer needs and wants Objective: To conduct a survey of 20% of population in London by May 2013 : To have 10 test groups trail 6 potential disposable nappies ideas cross the UK by June 2013. Aim: Improve profitability of my nappy product. Objective: To increase my sales of nappy?s in September 2013 by 17% : To raise product price by 6% in March 2014 Aim: Improve public awareness of Huggies nappies. Objectives: To increase advertisement of Huggies Nappies by having advertisements showing on 13% of billboards in Barnet by March 2013 : To introduce promotions for my product in 20% of supermarkets in the UK by September 2013 Aim: Increase market share of my product Objective: To ensure my product of Huggies Nappies becomes the number 1 seller within the Baby product market by the December 2013 : To increase product sales by 33% in June 2014 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    A new product must do as much as it can in order to stay in the market for longer. A product life cycle has five stages that it should go through to be successful, these are: ? Development ? The launch ?

  2. Marketing Research

    consumers The selected consumers are asked to record their purchases in the diaries provided to them. E.g of purchase panel --- housewives---- to record purchase behavior of items like washing powder, toothpaste, soaps etc. 2) Audience panel : Many channels want to know hoe their programs are fairing .

  1. Applied Business Studies

    them out to their customers that complete them and the business look at the all and make certain decisions. When businesses conduct questionnaires, they need to make sure that it is not that time consuming for the general public, as they don't want to be standing in the high street filling in a piece of paper.

  2. Business Enterprise unit 5

    In addition there is a lot of legal work as the business involves food e.g. have to keep restaurant clean and hygenic or it could be shut down. I may face competition therefore the location choice must be chosen accurately, furthemore I may face high competition e.g.

  1. Investigating Marketing

    However you can usually find a range of phones from only a well known brand name, such as Nokia, Sony Ericsson and Motorola, because the segmentation in such a wide range would imply great resources and big investment, small phone manufacturers will not be able to compete in all ranges,

  2. I am going to be writing about the concepts of marketing distinctiveness of the ...

    It might look easy to look at customer's point of view and create something that meets needs and wants but many organisations find it very complicated to do such a thing, in fact many of these organisations are now concentrating on their convenience then on the customers.

  1. unit 1 market proposal

    (Applied business for AS level page 2) This shows that the main thing in marketing is to understand what the customer wants and needs. Marketing, therefore, will play a very important role for a business like Beechdean dairies. The process of marketing for Beechdean is to be able to identify the kinds of luxury ice cream that customers will buy.

  2. Business Marketing Strategies

    Most well managed businesses would do research to find out what customers want which is why most businesses try to match the needs of the customers by selling certain products or offering certain services to meet the customers needs and wants.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work