• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Response- New York Times Magazine article about the cheap, trendy fashion company called Zara, written by Suzy Hansen,

Extracts from this document...

Introduction

Dov Guggenheim 11/14/12 Dr. Kulnis P.6 Wednesday night article #4 In the New York Times Magazine article about the cheap, trendy fashion company called ?Zara?, written by Suzy Hansen, I read about how Zara has grown into one of the largest and fastest growing fashion industries in the world through a different manner than all the other companies have. Zara was created as a small store in Galicia, Spain, a poverty-stricken area on the Atlantic Coast. It now has over 5900 stores worldwide, and they open more every week. Zara?s growth and economic success have a very interesting stradegy. Most fashion brands hook you because they have either great, new style( which will be pricy) ...read more.

Middle

If stores in New York, Chcicago, Madrid, and Shanghai all report the same thing, than Zara knows it?s an international trend, and those pants will be on shelves worldwide, replacing old clothes, in a matter of days. Because of this, if you see a shirt in the window that you must have, you need to get it now, because it won?t be there soon. The reason Zara succeeds in selling so much is because that shirt won?t break your bank; The prices are similar to Gap?s prices- thirty bucks a T-shirt, $200 for a coat, and $70 for a sweater. Zara also doesn?t advertise- they just sell. ...read more.

Conclusion

Besides learning a great deal about Zara, reading this article can teach you another lesson- trends start and stop very easily. I learned that to create a truly creative and different company succesfully, the methods I use to do so must also be creative and different- just as Zara did. One question I have( and someone else in the article did too) is if this quick fashion model is sustainable. What happens when production costs raise? The trends surely won?t be able to change bi-weekly, and the trends certainly won?t be as cheap. But in the meantime, this quick fashion model is great for us middle-class people who still want to look good for cheap. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Case Studies and Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Case Studies and Analysis essays

  1. Virgin Atlantic PESTLE analysis.

    business goes into liquidation and the government can't afford to let it too. The boom and bust cycle can also affect Virgin Atlantic as part of the unemployment rates, because as the cycle has its alternating periods of economic growth and contraction.

  2. The Impact of Migration on the Reduction of Poverty

    the poor workforce have a tendency to migrate disproving the argument that people suffering from 'absolute poverty' are precluded from migrating and deriving the advantage of earning a relatively higher income. Mckenzie et al, (2007) traces this to the 'network effect' operating with Mexicans who draw their counterparts into U.S.

  1. Business plan. The business that I am going to produce is a personalised logo ...

    Most businesses are in competition with at least 1 firm over the same group of customers. - I Need to be aware of other companies that are similar to my own, as they could become a huge threat to 'PDW', I need to plan out tactics and idea to overtake

  2. Nokia Company Profile and SWOT analysis.

    2002 Nokia launches its first 3G phone, the Nokia 6650. 2005 Nokia introduces the next generation of multimedia devices, the Nokia Nseries. 2006 Olli-Pekka Kallasvuo becomes Nokia's President and CEO; Jorma Ollila becomes Chairman of Nokia's board. Nokia and Siemens announce plans for Nokia Siemens Networks.

  1. NETFLIX CUSTOMERS SATISFACTION

    V?ri?tion in the specific-gener?l satisfaction rel?tionship ?cross org?niz?tion?l subunits ?lso h?s import?nt theoretic?l implic?tions for satisfaction rese?rch. The go?l of theoretic?l rese?rch is to test univers?l hypotheses th?t ?pply ?cross observ?tion?l units (C?lder, Phillips, & Tybout 1981; C?lder & Tybout 1999).

  2. Business plan for international restaurant on campus

    This can help to maximise profits in an organisation. In addition, data/information can be used to evaluate an organisation's status, through analysing if the business is meeting the desired service of the customers with the actual service of the business.

  1. Unit 12 - International Dimensions of Business Task 1

    are unconcerned with price and more focused on the quality of their flights so moving to a country with a slow economy such as Pakistan would be a disaster because simply the majority of people would not be able to afford to use the service.

  2. Suzlon Wind Power Company Analysis.

    It has gone for vertical integration for foundry, forging and machining and has gone for expansion by 120000 MT in FY09, But in the case of gearbox, panels, generator and tower it has to partially depend on other suppliers. So From this we can say that bargaining power of supplier is medium to low.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work