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Response- New York Times Magazine article about the cheap, trendy fashion company called Zara, written by Suzy Hansen,

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Dov Guggenheim 11/14/12 Dr. Kulnis P.6 Wednesday night article #4 In the New York Times Magazine article about the cheap, trendy fashion company called ?Zara?, written by Suzy Hansen, I read about how Zara has grown into one of the largest and fastest growing fashion industries in the world through a different manner than all the other companies have. Zara was created as a small store in Galicia, Spain, a poverty-stricken area on the Atlantic Coast. It now has over 5900 stores worldwide, and they open more every week. Zara?s growth and economic success have a very interesting stradegy. Most fashion brands hook you because they have either great, new style( which will be pricy) ...read more.


If stores in New York, Chcicago, Madrid, and Shanghai all report the same thing, than Zara knows it?s an international trend, and those pants will be on shelves worldwide, replacing old clothes, in a matter of days. Because of this, if you see a shirt in the window that you must have, you need to get it now, because it won?t be there soon. The reason Zara succeeds in selling so much is because that shirt won?t break your bank; The prices are similar to Gap?s prices- thirty bucks a T-shirt, $200 for a coat, and $70 for a sweater. Zara also doesn?t advertise- they just sell. ...read more.


Besides learning a great deal about Zara, reading this article can teach you another lesson- trends start and stop very easily. I learned that to create a truly creative and different company succesfully, the methods I use to do so must also be creative and different- just as Zara did. One question I have( and someone else in the article did too) is if this quick fashion model is sustainable. What happens when production costs raise? The trends surely won?t be able to change bi-weekly, and the trends certainly won?t be as cheap. But in the meantime, this quick fashion model is great for us middle-class people who still want to look good for cheap. ...read more.

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