Response- New York Times Magazine article about the cheap, trendy fashion company called Zara, written by Suzy Hansen,

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Dov Guggenheim11/14/12Dr. Kulnis P.6Wednesday night article #4   In the New York Times Magazine article about the cheap, trendy fashion company called “Zara”, written by Suzy Hansen, I read about how Zara has grown into one of the largest and fastest growing fashion industries in the world through a different manner than all the other companies have. Zara was created as a small store in Galicia, Spain, a poverty-stricken area on the Atlantic Coast. It now has over 5900 stores worldwide, and they open more every week.   Zara’s growth and economic success have a very interesting stradegy. Most fashion brands hook you
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because they have either great, new style( which will be pricy) or great prices( probably not the highest quality clothing). Zara has those same fashions at a cheaper price, but here’s the catch: The pants or shirt you see right now in the store won’t be there two weeks later. All the employees are trained to ask you exactly what you think about the clothes, and possible additions to the store. For example, you say that these pants are great, but would be better in blue. If stores in New York, Chcicago, Madrid, and Shanghai all report the same thing, ...

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