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Restaurant Promotion. For my business I have decided to offer various promotional offers. Offering various promotions will attract a lot of customers as different people are attracted to different offers so by offering more promotions it will attract to a

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Introduction

Promotion: Promotions are a set of offer offered on certain products that saves the customers money. Providing promotion will attract customer as it gives them a chance to save money. I have to take into careful consideration what promotion I am offering because my business has just started out and I need to make as much profit as possible in order to survive. For my business I have decided to offer various promotional offers. Offering various promotions will attract a lot of customers as different people are attracted to different offers so by offering more promotions it will attract to a wider audience. One promotion I will be offering is BOGOF (Buy One Get One Free). This gives the customer the same product they just bought and no extra cost. For example if the customer bought a burger, they would get another burger free. Buy One Get One Free can also be known as buy 2 for the price of 1 as it is essentially the same thing. I will offer this on products that are not selling well so that it encourages people to buy it. For example if I notice that my cheesecakes are not selling as well, I will offer BOGOF on it so that it sells. I will also offer this promotion on certain products for a period of one month. ...read more.

Middle

After their 25th purchase, they get a free extra-large pizza again with the minimum order of the purchase being �1.99. In doing this, it encourages customers to spend �1.99 or above which will there help me to meet my aims of increasing profit. Offering loyalty card is one of my objectives and buy offering this, it will help me to meet my aim of increasing customer loyalty. As part of the loyalty card promotion, I will be offering student discount. This is suitable as the location where my business is near is school. By offering student a chance to save money, it means they are more likely to shop at my fast food restaurant. Student will get an additional 10% discount providing they have some sort of ID such a school identification card. The student discount is available everyday from 12.00 PM - 4.00 PM Meal Deals is various products put together which the customer can buy at a cheaper price and is the final promotion I will be offering. This promotion saves the customer money then having to buy each product separately. By offering meal deals, it gives me the chance to sell more products at one time therefore generating a bigger profit. I will be offering quite a few meals. These include: Meal 1: * A choice of Cheeseburger, Chicken burger, Lamb burger, Fish burger or Veggie burger * Regular chips * Regular drink - Milkshakes, smoothies or soft drink ...read more.

Conclusion

I have also priced some meals under �2.00 because my research shows that 100% of males aged below 15 and 75% of females ages below 15 spend on average �1.99 or below when purchasing at a fast food restaurant. I have gotten this research because there will be a lot of students this age who will be passing by my restaurant as there is a high school located nearby. Some of my promotions are similar to my competitors because I don't want my customers to go to my competitors over my business. On the other hand, the majority of my meals are unique from by competitors because my customers may not be encouraged to purchase the meals if they were the same because they can just purchase it form my competitors. After time, I will introduce more promotions. This may include a prize draw to receive a free prize such as an iPod touch to one person who purchases a meal. By doing this it keeps my business new and innovative making it stand out over my competiors. Offering a variety of promotions was on e of my objectives and will help me to meet my aims of increasing sales. Promotions will also encourage customer to come and therefore I can generate a larger profit which was another one of my aims. ?? ?? ?? ?? ...read more.

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