Analyse the factors that influenced the increasing popularity of retail shopping

Retail shopping is the selling of goods, and services on the Internet, directly to customers. As researched, during the past few years, the population of retail shopping has dramatically increased. As the popularity grows, the web has rapidly become a multibillion-dollar source of revenue for the world's businesses. In this paper, I will analyse the factors that influenced the increasing popularity of retail shopping.

Retail shopping is a very convenient way of shopping, which allows consumers to access and purchase the product much easier. As it is a 24-hour-a-day showcase for their products, this allows consumers to shop, and purchase whenever they want. This may be beneficial to consumers that have a large workload, as they usually are people that would not have time to shop around; also, these customers are mostly to be potential customers as they have the ability to pay for the product, which benefits the firm. Also, some consumers may dislike street shopping, as customers would need do things such as brave the traffic along the way, hunt for parking, select the items, wait at checkout, pay for the items and carry them back home. Furthermore, street shopping may cause incidental charges to customers, such as cost of petrol and parking fees. Also, in street shops, there might be some overly aggressive salesman, which decreases its popularity. These consumers would then shop at retail stores instead, as it enables customers to forego such hassles of in-store buying, and stay at home in front of their computers when they want to browse for books, clothing, and other wares.

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In retail shopping, some retail stores (sites) sell items in a specific category, such as entertainment, while others provide a wide variety of products for consumers. This would provide customers an additional convenience in shopping, as it would help consumers to access to retail stores that they wanted. Doing this, shoppers would just need to simply enter what they’re shopping for, related retail stores would then appear in the screen immediately, which allow them access those stores much easier and less time-consuming. Moreover, consumers can order the product whilst seated in front of the computer, and simply enter their ...

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