• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Revision notes on marketing and organisational objectives unit 2 p3

Extracts from this document...


´╗┐Unit 3 research Marketing objectives Link between organisational and marketing objectives Overall vison- what has to be achieved to deliver the mission-functional objective (how marketing will contribute towards achieving the overall aim) Types of corporate objectives Growth, financial performance, innovation, reputation, contribution to communities. Marketing objectives relate to: * Sales * Market share * Market standing * Customer awareness * Customer satisfaction * Customer retention * Product launches Growth strategies- Ansoff?s matrix Product Market Present New Present Market penetration In this sector businesses try to increase current market share by using existing products Market existing product to existing customers.in the case of Cola-Cola, the classic Diet Coke which is available to a worldwide market. ...read more.


the classic Coca-Cola. Product diversification For this strategy, companies usually take on the most risk, as new products are tested In new markets. Powerade (produced in the name of Coca-Cola) was recently made in China. product Market Present New Risk bearing Present Market penetration Here a company will try to sell more of its existing products in existing markets. In the case of Jaguar land rover, the range rover produced since the 1970?s is worldwide popular choice of vehicle. Product development Here a company will try to create new products for existing markets to achieve growth. In the case of jaguar land rover, the jaguar F-type recently manufactured in 2013, is available to a worldwide market. ...read more.


Branding Strong brands will stay to mind Colour signifies the type of product: * blue (social media, Facebook, twitter) * red, excitement, Coca-Cola, levis Relationship marketing * Focuses on the strong relationship between company and customer * Customer rewards, money off vouchers, BOGOF Transactional marketing * Opposite of relationship marketing * No customer rewards Jaguar and land rover relationship marketing Extended warranty, road side assistance and multicar discounts Jaguar Extended Warranty * 12 months extensive cover for most factory fitted mechanical and electrical components * Consequential failure cover * Up to £750 MOT Test Insurance cover * Cover throughout the UK and Europe * Unlimited mileage and claims cover * Car hire for up to seven days * Your choice of Jaguar dealership ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    Machinery is a vital aspect of production for Coca Cola enterprises however workers are equally important. Mangers initially have to make sure that they have enough workers available to perform the task that need to be done now a day's machines do most of the work that humans had to do in the past.

  2. Unit 3 - Marketing Research And Marketing Mix

    Indirect selling * Manufacturer to retailer to consumer - this is where GlaxoSmithKline is able to supply the Ribena Tropical directly to retailer, this would be more attractive as they would be acting as the wholesaler as well, therefore increasing their profit margins substantially.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    Negative questions ? Question containing estimate Sequencing ? Use the initial question to gain interest ? Move from the general to the specific Ensure that there is a logical flow Response format ? Open-ended ? Closed-ended: multiple-choice, check lists, scaled responses Pre-test and revise ?

  2. Business Studies Company Profile

    Loyalty of workers is increased. Motivation is increased and because of this so is productivity. Management control is also increased. These all obviously benefit BMW so BMW would find the best business culture for it. I think that having a role culture complements BMW's management style as everyone knows what

  1. Mark Warner Marketing Plan

    Organize a meeting with HF representatives and re-think the advertising campaign. Look for different areas where you can advertise and share costs. Look for potential expenditure of family activities and/or introduce child care within HF Holiday destinations in the UK.

  2. business planning unit 8

    Key personnel The Galaxo factory will require several staff to be able to fulfill the business's needs. The company Is a new business therefore needs to be as efficient as possible, to comply with the financial needs of the business.

  1. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    In 1997, McDonald announced a global alliance with Walt Disney which allowed them to share exclusive marketing rights for everything, from films to food. This had led to McDonalds producing toys in their happy Meals for films such as 'Toy story' and 'Tarzan'.

  2. Marketing Research

    Use of dichotomous questions might deliberately force the respondent for ayes or no , giving incorrect results 3) It cannot be used to measure opinions or attitudes or usage rate as there will always be more then two alternatives in such cases.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work