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Sainsbury has a number of aims and objectives that they try to meet to ensure that they provide the highest level of customer service and high quality products.

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Aims and Objectives Sainsbury's is a supermarket found in the UK that provides such as food, clothing and electrical. Sainsbury's was founded in 1869 by John Sainsbury's in London, England and soon grew rapidly during the Victorian era. In our modern day, Sainsbury's is currently the second largest supermarket in the UK with a 16.3 market share. Sainsbury's, but also has interest in banking and property. Sainsbury's current have a market share of 479 million. Sainsbury has a number of aims and objectives that they try to meet to ensure that they provide the highest level of customer service and high quality products. I am going to investigate whether or not Sainsbury's are meeting all of these aims and objectives and how they affect their success. * To maximise sales: Know your outcome always begin with the end in mind: Talk about benefits, not product e.g. optimize people performance in order to increase the profits of the supermarket. Know their outcome - what do they want or need? Ask them: "What do you want to get out of this supermarket. Show genuine interest in the general likes and dislikes of the public. * Making a positive difference to the community: Sainsbury says, "There are practical and economic aspects to this, as well as charitable ones". We provide local jobs for local people, we buy from local suppliers and we help to protect the local environment and make it safer. ...read more.


At different times of the year such as Christmas, Easter, New Year and many others, there will be a definite increase in profits. Also, there tends to be different food around such times of year and decorations etc. Sainsbury's will know that those products to the public. If these products are offered at special prices ( for example buy one get one free) then this will lead to an even bigger increase in profits because more customers will be attracted to the supermarket for the value for money the Sainsbury's offers. Also in certain circumstances, certain products such as strawberries are better in certain seasons. Sainsbury's should ensure that they are providing this produce as customers are likely to be expecting to see them in store. * The Sate of the economy (credit crunch): Credit crunch is a term used to describe a sudden reduction in the general availability of loans or credit. It is also used to describe the sudden increase of cost of obtaining loans from the banks. There are many reasons why banks might suddenly increase the cost of borrowing or making borrowing more difficult. This can be due to a number of reasons for e.g. when the central bank suddenly and unexpectedly raises interest rates or reserve requirements. Also it could be due to the government imposing direct credit controls or telling the banks not to engage in further lending activity. This could affect the profit levels in Sainsbury's. ...read more.


Suppliers Able to make a good sale, making money, providing good quality food to the supermarket Suppliers will want the business to succeed because if the company goes bankrupt then this means the suppliers are going to lose business and money. Also if Sainsbury's are going through a time of debt or are closing down then the suppliers would be worried that they would not have outstanding debts. If Sainsbury's goes bankrupt, then this would mean that the suppliers will be very unlikely to get their money they are owed back. Bank Interested in seeing how business is doing, how much profit they made, seeing if they are going bankrupt Any banks who has supplied Sainsbury's with financial help in the form of loans etc. will want Sainsbury's to succeed so that they have enough money to pay back these loans. I f Sainsbury's goes bankrupt, then the bank will go through a lot of trouble and will find it very difficult to get this money back that they lent. I believe that Sainsbury's are meeting all of their need and a very high standard. Sainsbury's are currently number three in all supermarkets across the United Kingdom so this proves that the majority of their customers are very satisfied with the products and with a wide variety of products to offer. This successfulness of the business ensures that they are meeting the need of the supplier and banks. Their successfulness and high profit share ensures that they have enough money http://www.guardian.co.uk/business/2009/may/26/tesco ?? ?? ?? ?? Unit 1 Last printed 00/00/0000 00:00:00 Oby Umekwe Page 1 of 6 ...read more.

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