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Sainsbury's Supermarket.

Extracts from this document...

Introduction

Sainsbury's Supermarket About the company Sainsbury's Supermarkets was established in 1869 by John James and Mary Ann Sainsbury and is Britain's longest-standing major food retailing chain. The founders' principles and values guide us as strongly today as they did at the outset - to be the customer's first choice for food shopping by providing high-quality products, value for money, excellent service and attention to detail. Sainsbury's Supermarkets employs over 145,000 people (including Savacentre). Of these, 60% are part-time and 40% full-time. 62% of employees are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. In addition to a wide range of quality food and grocery products, many stores offer bread baked on the premises, delicatessen, meat and fish counters, pharmacies, coffee shops, restaurants and petrol stations. Sainsbury's Supermarkets serves over 11 million customers a week and as at June 2002 had 463 stores throughout the UK. Nearly 60% of our stores are in town-centre or edge-of-centre locations, many of these built on previously derelict sites. (Taken from website) E1 There are many different types of businesses because there are all sorts of businesses. There are small one, medium sized ones and large ones; businesses owned by one or two people and those owned by thousands of shareholders; businesses that make things and businesses that sell things. The type of business is in some ways related to size. For example a simple one- or two- person business will have a very simple structure when contrasted to a business such as Sainsbury's. There are six different types of businesses which I will discuss and these are: * Sole Traders - this is the simplest and most common form of private sector. This type of business is owned by one person although he may employ several people to help as he will run the business. Examples of sole traders include a gardener, a plumber, an electrician, farmers and fishermen. ...read more.

Middle

In small organisations, one department is likely to be responsible for a number of functions. There are six functions which a business caries out and these are: Finance - finance department is responsible for the control of money in a business. It has a number of important duties. This includes recording transactions, producing documents to illustrate the performance of the business and its financial position and controlling the flow of money in the business. This is the central hub of the organisation. They receive money from customers and they spend money on paying suppliers, on salaries and other overheads. This includes recording transactions, producing documents to illustrate the performance of the business and its financial position and controlling the flow of money in the business. Production - Production involves changing natural resources into a product or the supply of a service. Most business resources are used up in the production process. Examples of the production can be seem on building site where houses are constructed, in a dental surgery where dental treatment is given or in the bakery section of supermarkets i.e. Sainsburys. Marketing - Marketing has become very important in recent years due to the increase in competition. The marketing function undertakes three key roles within an organisation: * It supports the exchange process through techniques aimed at the consumer * It collects and analyses data on both the consumer and the market. * It acts as a co-ordinating function for the organisation Marketing is one of the functions which looks outwards: it integrates and co-ordinates by collecting, then disseminating, information on the consumer and the market throughout the organisation. The traditional production led manufacturing approach focused on then product. A market-led firm examines its activities through the eyes of its customers. It will set clear marketing objectives, and review its other objectives in the light of these: for example a marketing objective to increase market share will affect other objectives, such as those based on production and cash flow. ...read more.

Conclusion

3) Identifying 'best practice' in other businesses. 4) Agreeing the exchange of information with other businesses. 5) Comparing the 'best practice' with the existing processes, systems and procedures in the business. 6) Altering the processes, systems and procedures in order to improve performance. 7) Evaluating how successful the changes have been. In order for benchmarking to be successful, the business must ensure that firstly every employee is committed and involved in the system, (from senior management to shop-floor employees), and secondly that sufficient time and finance is available for the gathering of data and the implementation of new procedures. Benchmarking will fail to deliver improvements to the business if there is a lack of willingness by other businesses to disclose information, or if the systems and procedures used by the 'best practice' businesses are not appropriate for the business in question. In summary, benchmarking can help a business identify those areas in its operations which need improvement, as well as considering alternative processes and procedures for achieving its objectives. 'Best practice' can be emulated and the competitiveness of the business should improve as it strives to improve and become more efficient. Companies add value to their products by enhancing the service offered to the customer. This may take the form of: * Longer opening times, hours which exceed the normal for the area * A promise which pledges to ensure the customer is not kept standing in a queue for more than 10 minutes * A home delivery service, if a customer spends over �20.00 the company will deliver the groceries to the customer's home * The loyalty card, providing customers with rewards for using the supermarket * A photocopying facility * Extra services, which are not a part of the normal product base, things such as a film processing service, cash machines, etc. * A cash back service * A no questions asked returns policy It is this type of additional benefit that adds value to a product. So Sainsbury's would add value to a product by providing the customer with a range of added benefits. ...read more.

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