• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Sainsbury Supermarkets.

Extracts from this document...


Background Information Sainsbury Supermarkets were established in 1869 by John James and Mary Ann Sainsbury and is Britain's longest standing major food retailer. They opened their first small dairy store in one of London's poorest areas. The store quickly became hugely popular for offering high quality goods at low prices. It was so successful a further 3 stores were opened in other Market streets in Shepney, Islington and Kentish Town. By 1882 John James Sainsbury had 4 stores and major plans to expand his business further. He opened a depot in Kentish Town, northwest London to supply this growing chain. It was also in 1882 he opened his first branch. In the late Victorian period John James found it necessary to step up his rate of expansion to avoid competition from large national multiple retailers such as Liptons, who posed a serious challenge to what was a small regional store like Sainsbury. John James recognised the need for further expansion in order to compete with these competitors. ...read more.


A MISSION STATEMENT IS A WRITTEN DOCUMENT SETTING OUT THE ORGANISATIONS PURPOSE. Business objectives are medium to long term targets that can give sense of direction to a manager, department or whole organisation. When a team is given this sense of direction it becomes much easier for the business to coordinate actions and create team spirit and moral. A business may have many different objectives to achieve their overall business mission. These objectives would include; * Profit making * Increasing sale * Beating competitors * Expanding the business * Proving good customer service * Ensuring the highest quality products are provided * The lowest prices Business objectives many be long term or short term objectives. An example of a long term objective; 'To improve customer service and quality of goods' An example of a short term objective; 'To reduce the number of customer complaints by 5%' The aims express the long term intention of the business to develop in a certain way. The purpose of having them is to create a common vision which everyone in the business can work towards achieving. ...read more.


IT IS AT THE HEART OF WHAT SAINSBURY'S STANDS FOR AND IS WHAT OUR CUSTOMERS STILL WANT US TO PROVIDE" Sainsbury's business objectives In order to deliver our mission and restore profitable growth Sainsbury's are focusing on three core, interrelated areas: * Outstanding quality and choice We are committed to providing our customers with quality and choice in both food and non-food areas. We are constantly looking at ways to innovate and improve own brand products so that we can provide our customers with food, beauty products, homewares, general merchandise, banking and customer services. All of which make the weekly shop more convenient. * Delivering great service Our number one job is to serve our customers well. This means we must look to provide a consistent level of good customer service across all our activities whether this is customer contact, product availability, food quality or banking services. * Competitive costs We have recently completed our modernisation programme and are working to ensure we get maximum benefit from these investments. ?? ?? ?? ?? Jessica May Business studies coursework 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. For my business report I am investigating the Co-op erative society supermarket.

    Co-op production department is divided into External Factors The environment in which the business is operating is important. Fierce competitive pressure will encourage other companies to reduce costs and to ensure that the organisation can remain competitive One of the Co-op key objectives is to provide its customers with excellent

  2. Business Aims and Objectives.

    Tesco cannot be a sole trader because it will be difficult for one person to run Tesco as because of the shier size of company and a sole trader will not have enough money to start up the business. They can't be suitable for a partnership ownership as there would

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    The advantage of the merger is that Tesco will increase its market share very much (by 10%) and two dominant firms of UK's market joined together can easy become a monopoly. The disadvantage of it that it is not very easy to do, because now Tesco has 35% market share,

  2. customer service with in Sainsbury

    customers on their product needs; and after-sales services, such as repair and maintenance back-up and the replacement of the faulty products or parts. Customer service plays an important part of the marketing mix, serving to attract new customers and reinforcing brand loyalty among existing customers.

  1. Competitive advantage analysis in the Grocery retailing industry - The role of IT and ...

    Tesco has now 586 stores in UK (composed of 255 superstores, 220 supermarkets, 48 neighborhood stores, 42 Metro stores, and 21 express stores) and 86 eastern European stores (Thorne, n.d.) coming from 337 in 1987. With the aid of IT, Tesco repositioned itself and has taken the place of market share leader.

  2. Ao1 : aims and objectives

    They can change their aims again based upon "SMART". This could possibly be the time bound was not a long enough period or irrelevant to their business. The difference between the two aims and objectives is an aim is a general statement about what they intend to do where as

  1. china town revision notes

    It is a good idea to know the calculation for this. Capacity utilisation = Current output x 100 Maximum possible output For a business there are obvious problems of not producing to their full or near full potential. Obviously fixed costs still have to be paid no matter how many units are produced.

  2. Investigate the purpose of Microsoft.NET initiative.

    Thanks also to John Blower who gives such wonderful lectures and introduced me to 'Blowers' Theory of Tables'. Lastly to Margaret Ford who gave me an on-going interest in computer law. Project Aims The aim of this project was to investigate the purpose of the Microsoft.NET initiative.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work