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Samsung Strategic Management Case study

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  • Essay length: 818 words
  • Submitted: 28/02/2012
  • Marked by teacher: (?) Dennis Salter
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AS and A Level Case Studies and Analysis

Teacher essay summary

4 star(s)

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There is some good insight into strategic management but some muddled thinking as well in places. The writer confuses strategy and implementing the plan. The evaluation of the company is too uncritical. No company plans to fail but many do, often because of following the wrong strategy but often because it is not implemented properly.

Marked by teacher Dennis Salter 01/05/2013

The first 200 words of this essay...

As mentioned in the report above strategic management can be defined as the brief process of identifying, selecting, choosing and then implementing actions that will help the organization in enhancing long term goals not only by creating ongoing compatibility between the internal skills and resources of the organization but by also bringing an change in the external environment within which it operates.[Ref] To better explain the concept of strategic management a real life case study is presented which is related to the Samsung company helmed by it chairman Lee Kun Hee.

Today, Samsung is a major business group which is composed of various South Korean business sectors including Samsung electronics and Samsung Life insurance. Since Samsung today is at a place where most companies dream of, it is not easy for any organization to excel to such a position without a good strategic management. This shows that Samsung has an excellent strategic management active at all levels of management which makes the organization very successful. This can be clearly seen in the following words by the Samsung America Chief executive Oh Dong Jin "We believe we can be Number One" (Pearce II, Robinson, 2005: 21-1). This statement is the

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MbT essay summary

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There is some good insight into strategic management but some muddled thinking as well in places. The writer confuses strategy and implementing the plan. The evaluation of the company is too uncritical. No company plans to fail but many do, often because of following the wrong strategy but often because it is not implemented properly.

Marked by teacher Dennis Salter 01/05/2013

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