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Sears Holdings Corporation is the nation's fourth largest broadline (B2C) business to customer retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.

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Introduction

Sears Holdings Corporation is the nation's fourth largest broadline (B2C) business to customer retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. Sears Holdings is the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation (Sears Holdings ). Sears Holdings Corporation focuses on several key things that have help to make this Corporation one of America's historic companies and household names; Sears Holdings focuses on their customer market, product and distribution, and promotions and pricings of all of the brands within the corporation. Sears Holdings uses many strategies that help make their company and all of their brands very successful; the strategies they use are marketing, using marketing concepts like marketing strategy for their products and consumers, promotion and distribution of their brands. ...read more.

Middle

There product strategy for their Sears and Kmart stores is they offer everything that people would need for themselves, their homes and vehicles. Sears Holdings Corporation brands are broken down into brand categories. The brand categories SHC offers are national brands, private store brands, family brands, and their individual branding. The products both Sears and Kmart offer in their retail stores appliance, automotive & tires, tool, clothing, jewelry, toys, health and wellness. Although Sears and Kmart sell the same types of product to similar target markets they offer different brands in their stores. Sears offers brands like Apostrophe, Arrow, Canyon River Blues, Covington, Carharrtt, Dockers Lands' End, Lee, Levi, U.S. Polo Assn., and Wrangler are some of the brands of clothing the store and the online website offers. Appliance brands Sears sells in store and online is Whirlpool, LG, Samsung, Frigidaire, GE Appliances, Mayta, Bosch, KitchenAid, Electrolux, Dyson and Kenmore are some of the many brands. Brands that Kmart carries are Jaclyn Smith, Attention, Route 66, Basic Editions, Piper & Blue, Joe Boxer, Pink K, Passion Forever, Signature by Levi Strauss & Co., Athletech, Attention, Route 66 Basic Ediitons, Prot�g�, Wrangler, Signature by Levi Strauss & Co., Fruit Of The Loom, Hanes, Joe Boxer, Knightsbridge, and Rustler Islander. Sears Holdings Corporation also has key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. ...read more.

Conclusion

Sears Holdings Brands and stores can all be classified as Business to Consumer service because SHC supplies and offers a range of many different products that are sold from the store to the customer. Sears Holdings distribution strategy uses the consumer distribution method products go from producers/ manufacturers to agent/broker to the wholesaler, to retailer then finally to the consumer. SCH brands and store have not always maintained and continued a good long term marketing relationship with their consumers and with their brands and stores. They've had problems in recent years with their competitors stealing their customers like Wal-Mart, JC Penny's, and Kohl's. But the company has made changes to help reorganize the internal workings of Sears Holdings. The idea behind the reorganization is to drive decision-making down into the organization and to harness free-market forces to convert a centrally planned company into a more decentralized company. In effect, Sears Holdings will operate as a holding company that owns five types of businesses: operating businesses; support businesses (e.g., finance, marketing); online businesses; real estate businesses; and brand businesses. In the case of the operating and support business categories, there will be a number of business units that fall into those categories, each run by a single leader accountable for its results (Sears Holdings Chairman). Today Sears Holdings Corporation does have a great lifetime value of customers which is what makes their founding department store Sears Roebuck & Co. historic in America because they have been able to stand the test of time. ...read more.

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