Sears Holdings Corporation is the nation's fourth largest broadline (B2C) business to customer retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.

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Sears Holdings Corporation is the nation's fourth largest broadline (B2C) business to customer retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. Sears Holdings is the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation (Sears Holdings ).

Sears Holdings Corporation focuses on several key things that have help to make this Corporation one of America’s historic companies and household names; Sears Holdings focuses on their customer market, product and distribution, and promotions and pricings of all of the brands within the corporation. Sears Holdings uses many strategies that help make their company and all of their brands very successful; the strategies they use are marketing, using marketing concepts like marketing strategy for their products and consumers, promotion and distribution of their brands.

Sears Holdings Corporation marketing strategy implications for their brands consist of the company focusing on advertising of their major brands through corporate promotions, in-store promotions, basic and seasonal layout/transition/initiatives, which in turn maximizes sales and profit because of their through clear, concise, appropriate communication.  They also place great emphasis on competitive pricing strategy. SHC marketing strategy for many of its brands consist of alternative media as a key part of its marketing strategy over the years; developing Sears Holding has worked on a range of promotions and communications vehicles that reach consumers through the web, cell phones and social networks. Most recently, it launched Good News Now, at GNN.com, an Internet-based vehicle featuring feel-good stories and linked to the Sears.com web site. The company continues to build on other recently developed initiatives including Shop Your Way, which offers consumers choice in the method of purchasing they might prefer for different occasions, and Sears2Go, which incorporates mobile phone-based shopping.

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Sears Holding has developed a strategy that is part of a new marketing effort that has been put out under the theme: Life. Well spent, that will build the strengths of the Sears and Kmart core operations, helping them reach customers more effectively (Duff). Sears Holdings brands also use cross-channel and cross-format approach for their mobile marketing and commerce, which also include the integration of their new Shop Your Way and Kmart Holiday Deal of the Day campaigns.

Sears Holdings Corporation target markets for all of their brands are broken down by products offers under brand and the types ...

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