Set up a marketing strategy for a new business.

The first 200 words of this essay...

GCSE Business Studies Coursework - Marketing Assignment.

Introduction:

The purpose of this coursework is for me to set up a marketing strategy for a new business that I am opening. Throughout this coursework, I hope to outline the 4 p's of the marketing mix, and come up with a suitable media combination for a promotional plan.

Name:

Sandeep Tailor.

About me:

I am 26 years old and have just finished university after doing a masters in Business Studies. After gaining this qualification, I now want to test out the skills that I have gained by setting up my own business.

Name of Business:

Name: WWW.estEaling.com

I have chosen this as the name of my business because of the area (West Ealing) that I have chosen to open my café. I have made the main title of the store look like a web address itself, which lets people know that this business deals with the internet.

Address:

Uxbridge Road,

West Ealing,

London.

Choice of address:

There is a strong market in this area, and so I wish to open an internet café. I have