• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Some of the strengths Disney's operational planning has would be their customer focus. Take Disney's theme parks

Extracts from this document...


Disney Inc. Operational Planning Paper Strengths and Weaknesses There are four different types of planning within and organization, strategic, tactical, operational, and contingency. Each will have an impact on each other and how they are carried out. Disney's operational planning consists of how things are run on a day-to-day basis within a year helping to reach the company's strategic planning goals. "Operational planning identifies the specific procedures and processes required at lower levels of the organization." (Scott, 2004 ) Within Disney this would be the processes for day-to-day operations within the Theme parks, the stores, on the e-commerce site etc. Some of the strengths Disney's operational planning has would be their customer focus. Take Disney's theme parks were there hundreds of employees working on daily basis trying to accomplish one thing, which is to make the customer happy. Disney knows that if they don't make the customer happy, people will not return. Comparing the size of Disney's theme parks to that of a shopping store this can be a little harder to accomplish. Each area of the theme park must be broken down and managed, like different departments within a department store, only on a much larger level. When the theme park will open, when shifts will start and end, how many street vendors will be in the park and where, and how long rides will last. ...read more.


Disney exists in a "competitive environment, which is composed of the firm and competitors, suppliers, customers, new entrants, and substitutes. At the more general level is the macro environment, which includes legal, political, economic, technological, demographic, and social and natural factors that generally affect all organizations." (Bateman, Snell 2004). First possible threat is, there are many laws and regulations that Disney must abide by. "The Government can affect business opportunities through tax laws, economic policies, and international trade rulings." (Bateman, Snell 2004). Some of the agencies that regulate laws are: "the Occupational Safety and Health Administration (OSHA), Interstate Commerce Commission (ICC), the Federal Aviation Administration (FAA), the Equal Employment Opportunity Commission (EEOC), the National Labor Relations Board (NLRB), and the Environmental Protection Agency (EPA). These agencies all have the power to investigate company practices and take legal action to ensure compliance with the laws." (Bateman, Snell 2004). The next possible threat is the economy. When the economy is down, it is less likely for tourists to visit theme parks like Disney. The economy can be a huge threat for Disney at times. "The economic environment dramatically affects companies' ability to function effectively and influences their strategic choices. Interest and inflation rates affect the availability and cost of capital, the ability to expand, prices, costs, and consumer demand for products. ...read more.


ESPN's success is especially relevant considering the low to which ABC has sunk. In 1997, ESPN Magazine was launched. Disney's 2003 media networks revenue topped $10 billion. Over the last several years, Disney has purchased partial ownership stakes in networks such as A&E, The History Channel, Soapnet, E! Networks and Lifetime Television. In October 2001, Disney acquired Fox Family Worldwide for $5.2 billion, and renamed it ABC Family. Conclusion In conclusion there were factors that need to be considered when running an organization successfully. To assure the success he or she must know how the five functions: Strengths, Weaknesses, Opportunities, Threats and Trends, (SWOTT) work for Disney. The Walt Disney Corporation has obviously used these functions of management to become one of the most successful corporations today and is used a model for other organizational giants Reference Bateman, Thomas S.; Snell, Scott. 2004. Management: The New Competitive Landscape. Retrieved from the World Wide Web @ https://ecampus.phoenix.edu/content/eBookLibrary/content/eReader Merriam-Webster Online Dictionaryam, Retrieved October 20, 2005. Available: [Online]. http://www.m-w.com/cgibin/dictionary?book=Dictionary&va=opportunities Retrieved Oct. 18, 2005, from http://corporate.disney.go.com/ The Walt Disney Company, Disney Online. Retrieved October 19, 2005. Available: [Online] http://corporate.disney.go.com/corporate/business.html Thomas S. Bateman, Scott, (2004). Management; The New Competitive Landscape. Chapter 4, Managing, [University of PhoenixE-Book]. ISBN: 0072538651. Retrieved October 20, 2005, from University of Phoenix EResource, MGT/330-Theory, Practice, and Application, Web site: https://ecampus.phoenix.edu/secure/resource/resource.asp ?? ?? ?? ?? Disney Inc. 1 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level ICT in Business essays

  1. Marked by a teacher

    business online

    4 star(s)

    Whether it be online shopping or a trip to your local supermarket customers have a routine when shopping, if customers shop and make the transaction without a draw back then the they are more likely to shop again. Below is a list of the values that Tesco take into consideration to offer to their customer and employees, ?

  2. Evaluate the competitive position of RAC Motoring Service in terms of its operations-based strengths ...

    RAC design has these advantages and is quite suitable for the type of service they are providing to their customers. RAC is also facing some disadvantages in terms of huge costs in expansion and rearranging of existing layout, lower utilization of their patrols and they need more equipment to full fill the demand.

  1. Business Operations

    cities would you suggest as possible Hubs and which spokes would each serve - give reasons for your selection. For a "Hub and Spoke" system to be efficient it must operate from a large airport which will attract a high volume of customers and link to the rest of the spokes.

  2. business plan and organise event

    A hazard that had happened but was easily solved from this was that as many people came to view and compete in the tournament, there weren't enough chairs. A solution that was brought forward to solve this problem was to get some extra chairs from the neighbouring rooms and then return them after they were finished with.

  1. formal strategic planning in hospitality SME's

    planning (Monkhouse, 1995; Ogden, 1998; Jones and Hwang, 2002; McAdam and Kelly, 2002), may then only implement one-off projects instead of focusing on continual improvement. Unless the barriers are understood, SME's are unlikely to benefit from the fundamental features of benchmarking studies to raise their performance standards to world class (McAdam and Kelly, 2002).

  2. Convenience Store Industry (Corporate Strategy)

    Economic Economic factors concern the nature and direction of the economy in which a firm operates. Because consumption patterns are affected by the relative affluence of various market segments, in its strategic planning each industry must consider economic trends in the segments that affect its industry.

  1. This report will look at McDonalds as an international business, but also focus on ...

    * Systemwide sales totalled $10.9 billion for the quarter and $31.0 billion for the nine months, up 1% and 2%, respectively, in constant currencies. * During the quarter, McDonald's repurchased $154 million of its stock. * McDonald's announced a reallocation of capital spending for 2003, with a focus on building

  2. Business planning

    Keemto's financial picture is quite promising. Since Keemto is operating a cash business, the initial cost is significantly less than many start-ups these days. The process is labour intensive and Keemto recognises that a high level of talent is required.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work