Stakeholders are individuals or groups who have an interest in what a business does and either is affected by what the business does or affects the business by what they do.

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Stakeholders

     Stakeholders are individuals or groups who have an interest in what a business does and either is affected by what the business does or affects the business by what they do.

    The stakeholders of Manchester United Football Club are the footballers, the supporters, the shareholders, and suppliers of hotels, ground and kits etc, and the employees of the hotels.

    The footballers affect the business as if they do not win their games – if they are not successful, crowds will drop, not as many people will want to purchase merchandise, the share value of the business will decrease resulting in the footballers not being able to command such high salaries.

    The supporters of the football team affect Man U in the way they cheer the players on as the footballers performance usually improve with the amount of support given. Fans give money to the club for tickets to each match, this helps to fund players wages and other business ventures. They also buy merchandise, which again gives revenue to the company and keeps employees of the retail outlets in work. If the team began to lose the supporters would not have the feel good factor and the team may lose fans although supporters do not tend to change teams very often!

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    If the club is successful the shareholders will receive bigger dividends for their shares and the share price will increase. Therefore if they decide to sell their shares they would make a profit on what they bought them for.

    The more successful the club is, the more merchandise needed resulting in a higher level of profit. They must supply quality merchandise otherwise supporters wont want the goods and the company wont gain as much profit as is possible.

    Due to the clubs success during the last decade the demand for tickets, merchandise and shares ...

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