The types of interest and degree of influence of each group varies between different types of stakeholders and different types of businesses.
For the Picture House the customers that go see the films are stakeholders. They are the stakeholders because they have a big influence on the cinema. They have a big influence on the cinema because they will want to watch the latest films and it is the cinemas job to get them films for the people to watch. Also customers can have and influence by asking about certain films and asking if certain films will be shown, if enough people ask to see a certain film at the cinema, the cinema will act and they will get the film for the customers to watch.
Employees and managers as stakeholders, as an employee you have a different kind of interest in a business. It may be pleasant to work for an ethical company which offers value for money to its customers and is responsive to customer complaints, your main area of interest will be in:
- The way the staff are treated
- The rates of pay
- Whether the business is secure-or likely to close down any day.
You will want your employer to treat you fairly.
Managers have similar expectations. They, too, like to be treated fairly, paid well and to have a security. Employee needs do not change just because you climb the ladder! However, managers also like the opportunity to make decisions, to prove that they can do the job well and to be given responsibility. But then all the best employees do!
The government as a stakeholder, the government has a very positive interest in all businesses-otherwise it would hardly be trying to encourage them with initiatives such as regional aid. Businesses create employment opportunities. They pay tax. People who are employed pay tax and don’t claim benefits-which means the government gains revenue. British goods can be sold which brings money into this country. People who are employed and are earning a wage, are more likely to save for their retirement- so are less of a burden on the state when they are order. They spend money that helps the economy.
In the Picture House all of this about employees and the government relates to the picture house, because the Picture House has people working for them they have people who do a job for them and they are also giving people jobs. They are stakeholders in the business because they work there. The government is a big stakeholder in the Picture House because the government gets taxes and vat from them.
There are also other people that have an interest in the Picture House. These people are the people that supply the company with things to run the business. The things they need to run the business are electricity, gas, water, they also need to pay for the building they own. If the Picture House wasn’t a business the companies that supply would have no business.
Every stakeholder has a big influence on a business and how it runs. Customers are massive stakeholders because they are the ones that pay money to see the films, so whatever they want they can tell the cinema and they can satisfy its customers.
