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starbucks customer service

Extracts from this document...

Introduction

Customer Service comparison Starbuck and Aamal Trading company Name: Jake Schober Candidate number: 3281 School: Doha College Introduction In this report two businesses will be looked into as to what their customer service is like and comparing the difference between the two. They are Starbucks and Gettco/Amaal Travel. The reason why these two businesses have been chosen is because one is a large company and is world wide and one is a small private business. This has been done to compare the difference between the level of customer service between a large and small business. The businesses that this report is based on are Starbucks and Gettco travel. Starbucks is a coffee shop which offers a large range of different coffee blends and a range of snack foods. They have a large range of stores in different areas around Doha. This is good for the customers because they have easier access. Starbucks offers a friendly and helpful service for the customers and for the staff. Starbucks offers a high level of customer service and every customer is treated with the same level of respect. If Starbucks' customer service was to decline in quality then it would cause the business to lose customers. Gettco provides a service that is within the travel and tourism industry. Its main services are to organise and work out which holiday, flight tour etc is best for you. Also it is a booking agency, therefore if there is a particular flight which you wish to catch in order to get to your destination you can book it through them. It has access world wide to international airline rates and their reservation systems. Therefore they are able to book your ticket directly through the airline in which you wish to use. It aims to offer the highest quality of service in order to gain repeat business and a good name in the market. ...read more.

Middle

analysis in order to be able so survive in the market. Starbucks S.W.O.T analysis: Strengths: Strengths is what the business has over its competition in the market, what the business has that will make someone want to use their company instead of another. Starbucks has many strengths which other businesses don't have. An example of this is the friendly and helpful service which it provides in Qatar. The staff who work for Starbucks are always happy and cheerful and willing to help with any queries which their customers have. I think that the staff training and the way the staff of the business are treated is a main cause of this. This means that the staff are being treated with respect and are enjoying working in the environment as to which Starbucks is providing. This means that they are bright and helpful towards the external customers who are purchasing Starbucks' goods and services. The staff at Starbucks tend to have more energy and friendlier personality then staff at other coffee shops such as Costa Coffee and other coffee shops around Doha. Another strengths which Starbucks has is the locations which it has obtained around Doha. Starbucks has 70% of the coffee market in Doha due to the amount of premises it has managed to obtain. Starbucks has at least one ore two shops in every shopping mall and hospital in Doha. This means they have obtained a large market share and that is it easy and convenient access to the stores for people to get the coffee products. This is also a strength for Starbucks because it does not leave much of an opening for other coffee shops to be able to get into the shopping centres and be successful. Also Starbucks was the first major coffee shop to set up in Qatar. This means that they are ahead of other coffee shops because they have had more time to establish in Doha. ...read more.

Conclusion

If you are to go to Starbucks and purchase a medium size drink it is expected to be a medium size drink and not a small or large. There are many goods and the customer purchasing the goods may not realise that the goods which had been described to them is not accurate as to what it is they are purchasing. The office of Fair Trading looks into what may be misleading product descriptions. The Consumer Credit Act 1974 protects the rights of customers using a business for its goods or services who have purchased their items using credit. The consumer credit act was updated in 2005 and increases the protection for the consumer against excessive interest rates and unreasonable credit terms. The updated legislations sets laws for any business who has credit card facilities, loan deals and hire purchasing agreements. This means that it will affect majority of retail businesses that offer credit facilities. An example of this is Starbucks. this is because they accept credit cards and other cards, this means that Starbucks need to ensure that they do not charge a high interest rate for paying with a credit card instead of cash in the store. If any of the above laws are not complied by businesses such as Starbucks, they run the risk of being fined by the government. They also run the risk of being drawn into a court case, and this is not good for a businesses image in the eye of the public. Therefore it is highly important that businesses follow the laws and regulations which have been set for them to follow. Issues which arise for businesses to do with these laws can cause a lot of problems for the business. These laws and regulations have been put in place because businesses have not been truthful and faithful to their customers. ?? ?? ?? ?? Jake Schober 12HBR 3281 1 ...read more.

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