• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Swot analysis

Extracts from this document...

Introduction

Swot analysis focuses on the internal and external environment of our business, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment. Swot Analysis is a very effective way of identifying our strengths and weaknesses, and of examining the opportunities and threats we face. Swot analysis looks at the factors which affects the success or failure of our business. Our company's strengths includes the following * We have a well motivated workforce. * Well and good established types of products. * Our young enterprise group has a strong sales force. * Some students in my group have past sales experience. * We can also change direction quickly if we find that our marketing is not working. Our company's weaknesses includes the following * Our company has no market presence or reputation. * We have a small staff with a shallow skills base in many areas like Marketing research area, financial area. ...read more.

Middle

Etc. this store is located at Romford market. * Change in consumers taste, this may make consumers stop buying our products. * Change or reduction in population of students PESTEL analysis is used to scan the political, economic, social, technological environment within which the company operates in order to identify changes in trends. This might include change in fashion of students, new type of products and services, change in life style. Identifying PESTEL is a useful way of summarising the external environment in which our business operates. Political factor affecting the young enterprise business The government affects our business locally since we will not be exporting our products outside UK we would only be affected locally. We would need to collect local permission from local council if we are selling our products on the streets or market we would need to collect a license from the local council. Government policies, trading policies and regulatory bodies also affect our young enterprise company. ...read more.

Conclusion

* It helps us to understand our competitive advantage or disadvantage relative to our competitors. * To generate understanding our competitors past present and most importantly future strategies. * To help us forecast the returns that may be made from future investments that is, how our competitor respond to a new product or pricing strategy. Our main competitor is Claire's accessories in which they sell gift products, fashion accessories like ladies hand bags, head bands, jewelleries and wrist watches. Etc. Claire's accessories are located at Romford and other different locations it also has stores abroad. They sell good quality products to customers and also advertise their products nationwide through posters, media and internet. Their staffs are well motivated and have good customer service in which we should portray. Claire's accessories distribute their products through different means, they also have good promotional strategies like discounts for students or buy 1 get the other free, and their main objective is to make profit. We also have other competitors in college their mainly selling jewelleries. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. PEST analysis for M&S and Oxfam.

    investment for M&S because their sales will increase on the products that they will advertise. Technological factors: Technological factors affect M&S in a lot of different ways. Some of those ways are. Internet: Internet is a good impact for M&S because they are able to sell their products online.

  2. Strategic Analysis of Woolworths

    Source: How competitive forces shape strategy (Porter, 1979) 2.1.1(a) Rivalry among competing sellers There is a high concentration in the Australian retailing industry, with only few major players competing in the industry, Woolworths, Coles/Bi-Lo and IGA (Beaumont, 2004, p. 10).

  1. S.W.O.T. Analysis, P.E.S.T.L.E Analysis, Product life cycle and Porters Competitors Analysis for Sainsburys.

    Economic Factors � In the UK, the Government is to decrease the rate of corporation tax from 30% to 28%, which will save big companies like Sainsbury's large sums of money. � The rapidly increasing global food crisis has increased food prices all over the world, which will result in rising purchasing costs for Sainsbury's.

  2. Heinz Marketing. Swot, Pest And Five Forces Analysis.

    Low ?V Fat Range, organic versions of some of there icon brands, Heinz's Company Nutrition Team will be able to discuss complex dietary needs or answer specific questions on product ingredients. Lifestyle Changes. Many of today's consumers do not want to spend time cooking due to hectic lifestyles, so Heinz

  1. Marketing analysis of Marlboro cigarettes

    Marlboro Cigarettes targeted some segmentation such as demographic are relatively easy to identify or are even observable. Marlboro Cigarettes contain a unique formula and a few different types of Marlboro Cigarettes were use to target the group with different characteristics.

  2. Business Studies Company Profile

    BMW's only competition includes very small, local car companies and Mercedes, who has been assembling cars in India since 1993. The luxury segment at the moment is tiny, only accounting for 0.03% of the market but this has been anticipated to grow massively in the next few years as India economy grows which makes the population wealthier.

  1. Marketing assignment - analysis of lastminute.com

    In essence, market orientation can be thought of as a coordinated marketing campaign between a company and its customers. As was proved in the recent history of the automobile industry, the idea that companies can create a product and sell its features to an eager buying public is no longer concrete.

  2. McDonalds SWOT analysis

    subway, supermarkets, M&S. Recession or down turn in economy may affect the retailer sales, as household budgets tighten reducing spend and number of visitors. McDonalds PESTLE analysis Political The political issues are probably the most important to McDonald?s market environment.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work