• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Swot analysis

Extracts from this document...

Introduction

Swot analysis focuses on the internal and external environment of our business, examining strengths and weaknesses in the internal environment and opportunities and threats in the external environment. Swot Analysis is a very effective way of identifying our strengths and weaknesses, and of examining the opportunities and threats we face. Swot analysis looks at the factors which affects the success or failure of our business. Our company's strengths includes the following * We have a well motivated workforce. * Well and good established types of products. * Our young enterprise group has a strong sales force. * Some students in my group have past sales experience. * We can also change direction quickly if we find that our marketing is not working. Our company's weaknesses includes the following * Our company has no market presence or reputation. * We have a small staff with a shallow skills base in many areas like Marketing research area, financial area. ...read more.

Middle

Etc. this store is located at Romford market. * Change in consumers taste, this may make consumers stop buying our products. * Change or reduction in population of students PESTEL analysis is used to scan the political, economic, social, technological environment within which the company operates in order to identify changes in trends. This might include change in fashion of students, new type of products and services, change in life style. Identifying PESTEL is a useful way of summarising the external environment in which our business operates. Political factor affecting the young enterprise business The government affects our business locally since we will not be exporting our products outside UK we would only be affected locally. We would need to collect local permission from local council if we are selling our products on the streets or market we would need to collect a license from the local council. Government policies, trading policies and regulatory bodies also affect our young enterprise company. ...read more.

Conclusion

* It helps us to understand our competitive advantage or disadvantage relative to our competitors. * To generate understanding our competitors past present and most importantly future strategies. * To help us forecast the returns that may be made from future investments that is, how our competitor respond to a new product or pricing strategy. Our main competitor is Claire's accessories in which they sell gift products, fashion accessories like ladies hand bags, head bands, jewelleries and wrist watches. Etc. Claire's accessories are located at Romford and other different locations it also has stores abroad. They sell good quality products to customers and also advertise their products nationwide through posters, media and internet. Their staffs are well motivated and have good customer service in which we should portray. Claire's accessories distribute their products through different means, they also have good promotional strategies like discounts for students or buy 1 get the other free, and their main objective is to make profit. We also have other competitors in college their mainly selling jewelleries. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. S.W.O.T. Analysis, P.E.S.T.L.E Analysis, Product life cycle and Porters Competitors Analysis for Sainsburys.

    by upgrading and purchasing delivery vehicles that are less harmful to the environment, recycling products etc. Companies have been pushed and advised to show a significant change meaning that more money will have to be spent on making the company a green company.

  2. Business Studies Company Profile

    Many famous directors have directed these films, directors such as: Guy Ritchie, Alejandro Gonzales Inarritu, Ang Lee, John Frankenheimer, John Woo and Joe Carnahan. This was an extremely big success where the films, had 100 million+ downloads and views. Examples of advertising campaigns BMW over the last few years have

  1. Strategic Analysis of Woolworths

    2.1.1 Porter's Five Forces Analysis Michael E. Porter's five forces analysis can be used as a framework for the external environment analysis of Woolworths. It comprises of rivalry among competing sellers, threat of new entrants, threat of substitute products or services, bargaining power of suppliers and bargaining power of customers.

  2. Mcdonalds. For this unit I will need to produce a portfolio of work investigating ...

    Working together with each other will also include being committed and dedicated to the business. Being committed will also include showing responsibility of your own tasks and duties and helping the other employees if they are having difficulties interpreting a situation or task.

  1. For this assignment I have been asked to produce a new marketing strategy for ...

    It is important that Coca Cola researches their customer's needs and expectations so that they can have customer satisfaction and increase sales. Coca Cola would loss a lot of profit if it does not meet customers needs and expectations. General income or profit: This principle clearly sates that the need

  2. Marketing Research

    The previous chapter covered in detail the first two stages in step 3 of marketing research plan namely-data source and research approach. This chapter will explore the third stage (of step 3) i.e. Research Instruments in greater detail There are mainly two types of research instruments.

  1. Applied Business Studies

    If they go bankrupt they will all have to pay the creditors. * Shared decision making - the decision making is the same as shared liability, it's not up to one person, but the whole business will have to make the decision and think of what to do.

  2. Tesco SWOT Analysis

    They are not like marks Spencer. This is well known. Opportunities Tesco get more customers every day. Also Tesco offer training services to people who are interested in working for Tesco. They can open international and build shops in other countries. Special offers and promotions and try and get customers from other companies.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work